SNS Sensation "Orbe" Cheesecake Surpasses 10 Million Views; Featured on Radio Program Hosted by Photojournalist Yoichi Watanabe
D2C brand "Orbe," produced by EMOLVA, achieved 10 million cumulative views on social media and strengthened its brand credibility through a featured appearance on a national radio broadcast.
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- 📰 Published: May 28, 2026 at 04:00
- 🔍 Collected: May 27, 2026 at 19:25
- 🤖 AI Analyzed: May 27, 2026 at 19:25 (0 min after Collected)
EMOLVA Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Seiichi Sakakibara), a leading firm in comprehensive digital branding and SNS marketing, has announced that its produced brand "Orbe"—marketed as "Japan's most beautiful cheesecake"—has surpassed 10 million cumulative views across social media platforms.
In recognition of its significant digital influence and brand-building success, the brand was featured on the Nippon Broadcasting System program "Yoichi Watanabe: Cheers to Tomorrow!" During the broadcast, renowned photojournalist Yoichi Watanabe, who has observed global frontlines for decades, praised the product for its deep flavor and aesthetic excellence. This media appearance has triggered further widespread interest across various sectors.
■ The "Orbe" Phenomenon: Over 10 Million Cumulative Views
Orbe is a next-generation sweets brand created by merging visual aesthetics, a commitment to high-quality taste, and EMOLVA’s cutting-edge SNS marketing expertise. By implementing a creative strategy focused on shareable content on TikTok and Instagram, the brand quickly surpassed the 10-million-view milestone. Moving beyond a simple online trend, the brand has built a dedicated community, resulting in consistent sell-outs on its e-commerce platform. Its transition to radio broadcasting signifies its evolution from a web-based sensation to a premium brand recognized by broader society.
■ Comment from Seiichi Sakakibara, CEO of EMOLVA Co., Ltd.
"It is an honor to introduce Orbe—a brand loved by many and viewed over 10 million times—to someone as globally experienced as Mr. Yoichi Watanabe. I am confident that the power of SNS marketing not only maximizes product appeal but also contributes to organizational vitality and the resolution of social issues. We will continue to provide new value and inspiration to the world through marketing."
■ Profile: Seiichi Sakakibara, CEO of EMOLVA Co., Ltd.
【Experience】
- Born in Hamamatsu City, Shizuoka Prefecture.
- Graduated from Tokyo University of Science; Master’s in Mechanical Engineering (Researching Web utilization in Material Mechanics).
- 2009: Joined CyberAgent as an infrastructure engineer, later served as a web analyst for social games. Consulted on corporate SNS management and influencer PR.
- 2015: Founded EMOLVA Co., Ltd., an SNS marketing firm, serving as CEO.
【Achievements】
● Active influencer with over 500,000 followers, generating 100+ leads monthly.
● Provided SNS marketing services to over 500 organizations, ranging from startups and SMEs to major corporations, local governments, and national agencies.
● Leveraged SNS to attract over 12,000 job applicants.
● Partnered with 1.4 million influencers and 10,000+ monitors; collaborates with various talent agencies.
【Activities】
● 2021: Joined Junior Chamber International (JCI) Tokyo.
- PR Executive for Shibuya Committee (Responsible for Shibuya City X account).
- Vice Chairman of Public Relations Strategy Committee.
- General Manager of Membership Expansion Committee.
- Vice Chairman of Public Relations & Branding Committee, Tokyo Block Council.
● 2024: Joined Tokyo Korea Junior Chamber.
● Current "Tiger" investor on YouTube programs such as "Annual Income Auction" and "Tiger of Reiwa."
【SNS】
- X (formerly Twitter): https://x.com/sakakibara_sns
- Instagram: https://www.instagram.com/seiichi_sakakibara
- TikTok: https://www.tiktok.com/@seiichi_s
- YouTube: https://www.youtube.com/@anime-sakakibara
In recognition of its significant digital influence and brand-building success, the brand was featured on the Nippon Broadcasting System program "Yoichi Watanabe: Cheers to Tomorrow!" During the broadcast, renowned photojournalist Yoichi Watanabe, who has observed global frontlines for decades, praised the product for its deep flavor and aesthetic excellence. This media appearance has triggered further widespread interest across various sectors.
■ The "Orbe" Phenomenon: Over 10 Million Cumulative Views
Orbe is a next-generation sweets brand created by merging visual aesthetics, a commitment to high-quality taste, and EMOLVA’s cutting-edge SNS marketing expertise. By implementing a creative strategy focused on shareable content on TikTok and Instagram, the brand quickly surpassed the 10-million-view milestone. Moving beyond a simple online trend, the brand has built a dedicated community, resulting in consistent sell-outs on its e-commerce platform. Its transition to radio broadcasting signifies its evolution from a web-based sensation to a premium brand recognized by broader society.
■ Comment from Seiichi Sakakibara, CEO of EMOLVA Co., Ltd.
"It is an honor to introduce Orbe—a brand loved by many and viewed over 10 million times—to someone as globally experienced as Mr. Yoichi Watanabe. I am confident that the power of SNS marketing not only maximizes product appeal but also contributes to organizational vitality and the resolution of social issues. We will continue to provide new value and inspiration to the world through marketing."
■ Profile: Seiichi Sakakibara, CEO of EMOLVA Co., Ltd.
【Experience】
- Born in Hamamatsu City, Shizuoka Prefecture.
- Graduated from Tokyo University of Science; Master’s in Mechanical Engineering (Researching Web utilization in Material Mechanics).
- 2009: Joined CyberAgent as an infrastructure engineer, later served as a web analyst for social games. Consulted on corporate SNS management and influencer PR.
- 2015: Founded EMOLVA Co., Ltd., an SNS marketing firm, serving as CEO.
【Achievements】
● Active influencer with over 500,000 followers, generating 100+ leads monthly.
● Provided SNS marketing services to over 500 organizations, ranging from startups and SMEs to major corporations, local governments, and national agencies.
● Leveraged SNS to attract over 12,000 job applicants.
● Partnered with 1.4 million influencers and 10,000+ monitors; collaborates with various talent agencies.
【Activities】
● 2021: Joined Junior Chamber International (JCI) Tokyo.
- PR Executive for Shibuya Committee (Responsible for Shibuya City X account).
- Vice Chairman of Public Relations Strategy Committee.
- General Manager of Membership Expansion Committee.
- Vice Chairman of Public Relations & Branding Committee, Tokyo Block Council.
● 2024: Joined Tokyo Korea Junior Chamber.
● Current "Tiger" investor on YouTube programs such as "Annual Income Auction" and "Tiger of Reiwa."
【SNS】
- X (formerly Twitter): https://x.com/sakakibara_sns
- Instagram: https://www.instagram.com/seiichi_sakakibara
- TikTok: https://www.tiktok.com/@seiichi_s
- YouTube: https://www.youtube.com/@anime-sakakibara
FAQ
What defines the Orbe brand?
Orbe is a premium cheesecake brand that combines high-end visual design with meticulous flavor, supported by data-driven SNS marketing strategies.
What is the significance of the 10 million views milestone?
It demonstrates the brand's ability to transcend niche social media trends and achieve mainstream social recognition, leading to high consumer demand and media interest.