EMOLVA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Seiichi Sakakibara), providing comprehensive SNS marketing consulting, announces that the 'Anime Character Business Skill Evaluation Post Series' deployed on CEO Sakakibara's official SNS has exceeded 1.5 million impressions in a recent post on X (formerly Twitter).
This series has recorded a cumulative reach in the millions across multiple platforms like TikTok and X, generating significant response as a 'new formula' for leveraging SNS for business.
Why an SNS Pro Continues to 'Broadcast Themselves' At EMOLVA Inc., the CEO himself operates TikTok and X accounts on the front lines, constantly analyzing the latest algorithms and user trends. Amidst handling numerous SNS consultations, why does the CEO continue to post using 'anime' as an angle? There is a clear reason based on the 'essence of SNS marketing'.
1. Guaranteeing Overwhelming 'Persuasiveness' No matter how excellent a salesperson proposes, 'YouTube is effective' or 'You should do TikTok now,' if the proposer themselves lacks a track record, those words have no foundation or persuasiveness. By thoroughly following these 3 steps, our company provides 'living know-how' to our clients.
- Actually acquire followers on our own (CEO's) account to prove our track record. - Analyze the acquisition process and factors behind the buzz, formalizing it as internal knowledge. - Return highly reliable know-how to corporate SNS management and consulting.
2. Entertainment for Acquiring 'Awareness' On SNS platforms like TikTok and X, users demand 'fun content to kill time' even more than 'useful information'. Rather than starting with highly business-oriented (PR-heavy) posts, we emphasize becoming widely known first as an 'interesting, geeky CEO'. By using CEO Sakakibara's favorite anime and figures as a starting point and adding a unique perspective, we maximize contact points with potential customer segments.
What is the Trending Content: Anime Character Business Skill Evaluation Post Series? This series multi-dimensionally analyzes the characteristics of characters appearing in popular anime by applying them to modern business scenarios.
FACT BOX
- Source: PR TIMES
- Category: Survey