EMOLVA's New Food Brand "Seiichi Sakakibara" First Product, Spherical Cheesecake 'Orbe,' Surpasses 200,000 Views with One Video, Condensing 11 Years of SNS Marketing Expertise!

Overview

EMOLVA Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Seiichi Sakakibara), which operates an SNS marketing business, announces that the latest Reels video on its official Instagram for 'Orbe,' a spherical cheesecake and the first product from its new food brand "Seiichi Sakakibara," has surpassed 200,000 views.

In the challenge of "selling high-priced sweets solely through SNS marketing," the product continues to prove its value with overwhelming speed, achieving a cumulative total of 10 million views and 20,000 followers.

What is 'Orbe,' the spherical cheesecake that pursues ultimate aesthetic beauty?

Developed by EMOLVA Inc. Representative Seiichi Sakakibara himself as a producer. The greatest feature is the aesthetic beauty of a "perfect sphere" achieved through a unique manufacturing method.

It combines a rich taste from carefully selected ingredients with an artistic visual appeal not found in existing sweets. Since its launch, the brand has been supported by trend-conscious individuals in their 20s to 40s as an "experiential sweet for the SNS era," appealing to both sight and taste.

Why is an SNS marketing company handling "cheesecake"?

As a professional group in SNS marketing, having supported corporate SNS operations and influencer utilization for 11 years, what we faced in our long years of practical experience was the harsh reality that "even truly valuable things can be buried if not communicated in a way that suits the times."

Instead of traditional methods that involve investing in advertising, we believed that by maximizing the "passion" inherent in the product itself through SNS, we could directly deliver truly good products to consumers.

Representative Sakakibara took on this challenge head-on, integrating his accumulated knowledge of "how to convey" with genuine quality and artistry. This food brand was launched as a challenge to prove a unique value that is not influenced by the times.

Achievements: Quantifying the "Enthusiasm" created by the power of SNS marketing

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