[little emblem] New delicate natural stone jewelry released, inspired by the blue gradient of the dawn sky.

イー・エム・デザイン株式会社 (e.m. DESIGN INC.), which operates the jewelry brand "e.m.", will release the "2026-2027 A/W COLLECTION \"soft horizon\"" from [little emblem] at directly managed stores nationwide and online stores such as the e.m. WEBSHOP starting July 15, 2026 (Wed).

little emblem 2026-2027 A/W NEW COLLECTION "soft horizon"

soft horizon

The quiet, serene time just before the morning mist clears and light fills the sky.

[little emblem]

A fine jewelry line that primarily uses natural stones and gold materials, with a small ruby set in every piece of jewelry as a charm for happiness.

While delicate, it incorporates classical techniques to create jewelry that becomes a charm for the wearer.

official Instagram

Product Lineup

From the back left: Ring (K9yg, Sapphire, Sky Blue Topaz, Turquoise, Aquamarine, Sodalite, Ruby) \u00a585,800, Ring (K9yg, Ruby) \u00a578,100, Ring (K9yg, Akoya Pearl, Ruby) \u00a574,800, Ring (K9yg, Sapphire, Sky Blue Topaz, Turquoise, Aquamarine, Sodalite, Ruby) \u00a590,200. All prices include tax.

Featuring natural stones in a serene and calm blue color, reminiscent of the gradient of the sky at dawn.

New rings are available, meticulously set with sapphires, sky blue topaz, turquoise, aquamarines, and sodalites, each showcasing a beautiful and distinct shade of blue.

This collection evokes a sense of calm, like spending precious, private time before the day breaks.

Ring

From the left: \u00a5110,000, \u00a568,200. All prices include tax.

Wearing Image

From the top: Bracelet (K9yg, Akoya Pearl, Ruby) \u00a570,400, Necklace (K9yg, Akoya Pearl, Ruby) \u00a594,600, Ring (K9yg, Akoya Pearl, Ruby) \u00a574,800. All prices include tax.

We also offer a pearl jewelry series adorned with "milgrain," a decorative technique often found in antique jewelry.

By keeping the arms and chains as simple as possible, we have achieved a subtle yet elegant feel, as if an Akoya pearl were gently placed on the skin.

We have paid close attention to the height of the setting, ensuring a balance that allows the wearer to fully appreciate the roundness of the pearl even from a side view.

Wearing Image

From the top: Pinky Ring (K9yg, Blue Diamond, Ruby) \u00a547,300, Necklace (K9yg, Blue Diamond, Ruby) \u00a567,100, Bracelet (K9yg, Blue Diamond, Ruby) \u00a545,100. All prices include tax.

The popular "Teeny-Tiny" series, among little emblem's various jewelry offerings, features delicate and cherished pieces that become personal treasures, meant to be collected with care.

This collection introduces items with blue diamonds.

Jewelry featuring meticulously set blue diamonds, with arms of rings and chains of a remarkably delicate size, are recommended as everyday skin jewelry.

Wearing Image

Release Schedule

Releasing at directly managed stores nationwide from July 15, 2026 (Wed).

*Stock availability may vary by store. Please check each store's Instagram for details.

e.m. Aoyama, e.m. Marunouchi, e.m. Isetan Shinjuku, e.m. Yokohama

e.m. Nagoya, e.m. Namba, e.m. Umeda, e.m. Iwataya

e.m. WEBSHOP, e.m. zozotown

About the Brand

[e.m.] will celebrate its 30th anniversary in November 2026.

Designers: Eijiro Nakatani, Masayoshi Tobita

Official Instagram: e.m.__official

Company Site: https://em-grp-company.com/

Brand Site: https://www.em-grp.com/

The jewelry brand "e.m." was established in 1996 by Eijiro Nakatani and Masayoshi Tobita.

Under the vision of "Making the world happy through Imagination and Creation,"

Our corporate philosophy, unchanged since the brand's inception, is "Creating things that make everyone happy" and "Creating things that seem to exist but don't."

Jewelry is a tangible object, but the "feeling" one gets from acquiring it is intangible.

While creating the finest tangible objects, we also want to create "your joy," which is intangible.

This is what e.m. considers to be craftsmanship.

By existing perpetually as a Japanese creator brand, we aim to be a brand that is a goal for all eras and generations, contributing to Japanese craftsmanship and continuing to offer symbols of happiness to the world.