【e.m.】Limited Items and 【LOVE BY e.m.】Featured at Isetan Shinjuku Main Store "Kaihouku" for a Limited-Time Event【PLAYFUL】.

e.m. design Co., Ltd., which operates the jewelry brand 【e.m.】, will hold a limited-time event【PLAYFUL】at Isetan Shinjuku Main Building 2F Kaihouku from May 27 (Wed) to June 2 (Tue), 2026.

From e.m., a series of playful motif jewelry, limited design rings perfect for layering, and color stone selections will be available. Additionally, LOVE BY e.m., known for its pop style, will make a comeback at Isetan Shinjuku Main Store after approximately half a year.

【PLAYFUL】 Isetan Shinjuku Main Store Kaihouku

Product Lineup

From top: Pearl x Pig Ring (Silver 925, Freshwater Pearl) ¥85,800, Strawberry Earring *single (Silver 925, Plated) ¥22,000, Skull x Ribbon Triple Ring (Silver 925, Cubic Zirconia, Plated) ¥69,300, Ladybug Ear Cuff *single (Silver 925, Plated) ¥22,000, Pink Heart Ring (Silver 925, Cubic Zirconia, Plated) ¥53,900, Heart Earring *single (Silver 925) ¥18,700. All prices include tax.

### Happy Motif Jewelry Series【PLAYFUL】

Rings and triple rings with motifs set to sway are iconic designs that have been loved since the brand's early days.

For "PLAYFUL," these designs are arranged with happy motifs such as hearts, ribbons, and adorable funny-faced skulls.

Even with the same red coloring, the plump hearts are designed to give a fresh impression, and the ribbons retain a metallic texture to express a satin-like luster, with meticulous attention paid to the coloring nuances of each.

These jewels are sure to bring a smile to your face every time you see them.

From left: Ring (Silver 925, Freshwater Pearl) ¥26,400, Ring (Silver 925, Cubic Zirconia, Freshwater Pearl) ¥28,600, Ring (Silver 925, Cubic Zirconia) ¥37,400. All prices include tax.

### Rings for Layering to Enjoy a "Different" Coordinated Look

Ring coordination tends to stick to staple items. This time, we have prepared a rich selection of designs that can create a fresh look, as if you've acquired a new ring, by layering them with your "usual" rings.

We offer items that allow you to express your individuality through coordination, such as designs that can be stacked on a straight ring to decorate it as if it's wearing a crown.

From upper left: Two-Stone Cubic Zirconia Sway Ring (Silver 925, Cubic Zirconia) ¥42,900, Five-Stone Cubic Zirconia Line Ring (Silver 925, Cubic Zirconia) ¥36,300, Cubic Zirconia x Pearl Sway Ring (Silver 925, Cubic Zirconia, Freshwater Pearl) ¥42,900, Four-Stone Cubic Zirconia Line Ring (Silver 925, Cubic Zirconia) ¥27,500, One-Stone Cubic Zirconia Sway Ear Cuff *single (Silver 925, Cubic Zirconia) ¥25,300, Cubic Zirconia Ear Cuff *single (Silver 925, Cubic Zirconia) ¥18,700, One-Stone Cubic Zirconia Earring *single (Silver 925, Cubic Zirconia) ¥18,700, Cubic Zirconia x Chain Earring *single (Silver 925, Cubic Zirconia) ¥24,200, Stud Earring *single (Silver 925, Cubic Zirconia, Brass, Plated) ¥23,100. All prices include tax.

### Color Stone Select Jewelry to Play with Colors

Designs of popular rings and ear jewelry from the standard series are arranged with color stones.

Color stones add vibrancy to e.m.'s unique designs, such as the silver texture that retains a rugged mood and settings where stones sway.

#### Color List

Color Cubic Zirconia List

* Ruby color * Aquamarine color * Ivy Green * Ocean Gray Dark * Lavender

*All are artificial stones.

*Color stone selections can be picked up on the same day or during the event period only on the craftsman's visiting days: May 27, May 30, and May 31.

LOVE BY e.m. Price Examples: Ribbon Series Ring ¥35,200, Earring *single ¥15,400, Fruit Series Earring *single ¥12,100~, Pink Ring ¥15,400~, Heart Ring ¥27,500, etc.

### LOVE BY e.m. Returns to Isetan Shinjuku Main Store

Things, people, scenery, words that are LOVE for each person.

There is no answer, it spreads infinitely.