Limited items such as charms and motif rings in a wide lineup. [e.m. Aoyama Store] to hold a limited-time event celebrating its 4th anniversary.
Jewelry brand e.m. is holding a limited-time event titled "4 YOU" from April 17 to May 12, 2026, to celebrate the 4th anniversary of its Aoyama store. The event will feature exclusive items and offer a special experience to thank customers.
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- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:30
- 🤖 AI Analyzed: April 18, 2026 at 00:56 (350h 26m after Collected)
E.M. DESIGN Inc., which operates the jewelry brand [e.m.], will hold a limited-time event titled "4 YOU" from Friday, April 17, 2026, to Tuesday, May 12, 2026, to commemorate the 4th anniversary of the grand opening of the e.m. Aoyama store.
We will offer a special time to express our gratitude to our customers with a rich lineup of event-exclusive items.
e.m. Aoyama Store
e.m.'s flagship store in Minami-Aoyama, Tokyo.
We carry all brands from the e.m. group, including e.m./LOVE BY e.m./e.m.MARIAGE/little emblem. The B1F also houses the e.m.MARIAGE bridal salon.
Additionally, we offer the "e.m. luxe COLLECTION," a series of one-of-a-kind jewelry using natural stones collected by the designer, featuring a lineup that symbolizes the brand and can only be found here.
Product Lineup
AOYAMA limited -Spinel color stone-
A spinel-colored cubic zirconia in a refreshing blue-green, inspired by the "blue" of Aoyama. New items will appear again this year.
This time, we have arranged the popular ring with 5 cubic zirconias set in a spinel color. Its silhouette is also easy to coordinate with existing rings.
For a limited time during the event, a ring with a spinel-colored "Love" lettered ring will also be available.
New Charms
Charms that can be threaded onto necklaces and bracelets.
Designs include charms with lucky motifs like horseshoes adorned with four stars or cubic zirconias, as well as unique designs such as skulls and LOVE motifs. Each is a unique motif with a hidden design element related to "4".
Enjoy original arrangements with your favorite combinations.
Alphabet charms that allow you to wear your cherished words or numbers like a secret code, only you know, are also available. The e.m. original font alphabet charms have a strong presence.
*All are made to order.
"Piece" Series Design Rings for Stacking
Special rings have been created by reconstructing popular e.m. ring designs, such as the "Love" letter drawn in a single stroke, a skull motif mixed in with aligned cubic zirconias, and designs combining ball motifs with cubic zirconias.
With a flat form that is easy to stack, they can also be enjoyed in coordination with your existing rings.
We also offer rings that are reconstructed designs of the heavily weighted rings in e.m.'s jewelry collection, featuring onyx settings, oxidation, and relief work.
You can enjoy your own unique style by arranging the stacking order and combinations.
The brand's signature feature is the coordination of multiple rings combined with free-thinking.
Adding limited edition rings will further upgrade your style to be more special.
This is an order ring where you can engrave important words or numbers, like a secret code only you understand, to subtly wear your hidden feelings and memories.
You can choose up to "4" characters from the e.m. original font alphabet and numbers. Additionally, you can set a birthstone-colored stone on the underside of the top motif, making it a personal ring.
*All are made to order.
a la carte
Rings from the limited series "a la carte," which have been popular at irregularly held events. The charming motifs are sure to bring a smile to your face just by wearing them.
You can order your own ring by selecting from cute motifs such as pigs, skulls, and hearts, as well as motifs of alphabets and numbers.
*All are made to order.
LOVE BY e.m. NEW ITEM [Advance Release]
This year's planned release of LOVE BY e.m. new jewelry, featuring luxurious pavé settings that capture the eye, will be available for advance release at the Aoyama store. Jewelry adorned with playful motifs will be the centerpiece of your styling.
Four new items, including rings and earrings, will be available.
In addition, the e.m. 2026 S/S SECOND COLLECTION, scheduled for release in late April, will also be available for advance purchase starting Friday, April 17, the first day of the event.
Additionally, during the event period, a novelty gift will be offered to customers who spend ¥55,000 or more (including tax).
A magnet shaped like a pig's posterior, playfully designed from a pig, which is said to bring good luck.
You can take home a small piece of luck from this special event.
Event Schedule
e.m. Aoyama Store
Friday, April 17, 2026 - Tuesday, May 12, 2026
〒107-0062
3-17-7 Minami-Aoyama, Minato-ku, Tokyo 1F B1F
TEL: 03-6712-6797
About the Brand
Official Instagram: e.m.__official
Company Site: https://em-grp-company.com/
Brand Site: https://www.em-grp.com/
"e.m.", a jewelry brand established in 1996 by Eijiro Nakatani and Masayoshi Tobita.
Under the vision of "Making the world HAPPY through Imagination and Creation,".
Since its establishment, the company's philosophy has remained unchanged: "Creating things that make everyone happy" and "Creating things that seem to exist but don't."
Jewelry is a tangible item, but the "feeling" one gets from acquiring it is intangible.
While creating the highest quality tangible products, we also want to create "your joy," which is intangible.
This is e.m.'s approach to manufacturing. As a Japanese creator brand, by existing perpetually, it will contribute to Japanese manufacturing as a brand that is a benchmark across eras and generations, and continue to provide symbols of happiness worldwide.