[Sales Revolution with Zero Manual Input] Officially Launches Next-Generation AI-Powered SFA 'DRIVE SFA'. Automates Sales Activity Recording Without Input, Creating Time to Focus on Customers.

ELW Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuichi Hasegawa) is pleased to announce the official launch of 'DRIVE SFA', an AI-powered SFA (Sales Force Automation) system that eliminates manual data entry in the field. To commemorate this launch, we are also starting a free trial campaign for the first 10 companies, limited to one month.

■ An Antithesis to 'Sales Support Systems That Don't Get Used'

Traditional systems have faced a major challenge: 'Even after introduction, sales representatives on the ground find data entry burdensome, leading to data not being accumulated and the system becoming a shell.' Sales representatives should ideally spend their time on customer dialogues and proposals, but they are instead losing significant time to manually entering activity records and daily reports.

'DRIVE SFA' was born as an antithesis to the way traditional systems operate. By leveraging the latest AI technology and automation processes, it realizes a new form of sales support where 'data is automatically accumulated and analyzed without the sales representative having to input anything.'

■ Key Features of 'DRIVE SFA'

1. Automatic Integration of All Touchpoints (Towards Zero Manual Input)

It automatically integrates all communication histories—not just recorded data from face-to-face or online meetings, but also daily mobile call logs and email exchanges—as activity records into the SFA. This significantly reduces the time sales representatives spend on manual data entry, creating more time for their core task: 'engaging with customers.'

2. Diverse AI-Powered Features to Strongly Assist Sales Activities

Based on accumulated activity records, the AI proposes the next best action for sales representatives. It helps prevent follow-up oversights and overlooked risks, improving the quality of negotiations.

Next Action Analysis:
The AI proposes the optimal timing and content for follow-ups based on past negotiation history and customer touchpoints.

Account / Deal Analysis:
Based on company information analysis and sales history summaries, the AI organizes key people and risk factors for a deal, suggesting points that need to be confirmed next.

Negotiation Feedback:
The AI analyzes the content of negotiations and automatically provides feedback on improvement points for talking points and inquiry items.

Reply Email Suggestions:
Based on the content of emails from customers, the AI automatically generates context-appropriate reply drafts.

3. Scalability from Business Card Management and Daily Report Creation to MA (Marketing Automation)

In addition to the essential 'business card management function' for sales scenarios, a 'daily report creation function' based on daily sales activities is also standard. It supports sales representatives in creating daily reports based on activity records from meetings, calls, and emails, reducing the burden of reporting tasks.

Furthermore, plans are underway to implement an 'MA (Marketing Automation) function' for sending mass emails based on accumulated customer data, providing end-to-end support from recording and reporting sales activities to marketing measures and sales activities.

4. Greatest Strength: 'Flexible Customization' Leveraging Know-How from Custom Development

'DRIVE SFA' is packed with the know-how of ELW, which has been developing and providing custom sales support tools for numerous companies since its establishment in 2019. Addressing the challenge in SFA introduction that 'our business flow doesn't fit the package requirements,' it is possible to incorporate individual custom development for parts that do not meet requirements, while the base remains a package. This allows us to provide a system that perfectly fits each company's unique sales style.

■ 2026 Exhibition Schedule

To allow more companies to experience this product directly, we will actively exhibit at various exhibitions across the country in 2026. Actual demonstrations will be available at our booth, so please feel free to visit.

June 3 (Wed) - 4 (Thu): Kyushu Innovation Week Kyushu Office Business Support EXPO
Venue: Marine Messe Fukuoka Hall A
Official Website: https://innovation-week.jp/

June 24 (Wed) - 26 (Fri): Marketing Week -Tokyo- Summer
Venue: Tokyo Big Sight
Official Website: https://www.marketing-week.jp/summer/ja-jp.html

July 2 (Thu) - 3 (Fri): Sales & Marketing DXPO Sapporo '26
Venue: Access Sapporo
Official Website: https://dxpo.jp/real/fox/sapporo/sales/

July 8 (Wed) - 10 (Fri): Marketing & Sales World 2026 Summer Tokyo
Venue: Tokyo Big Sight South 1-4 Halls
Official Website: https://www.bizcrew.jp/expo/marketing-sales-tokyo

July 29 (Wed) - 31 (Fri): IPROS AI 2026 Summer
Venue: Ariake GYM-EX
Official Website: https://ex.ipros.jp/expo/iprosai/

September 2 (Wed) - 4 (Fri): Marketing & Sales World 2026 Summer Osaka
Venue: Intex Osaka
Official Website: https://www.bizcrew.jp/expo/marketing-sales-osaka

October 22 (Thu) - 23 (Fri): Sales & Marketing DXPO Fukuoka '26
Venue: Marine Messe Fukuoka Hall A
Official Website: https://dxpo.jp/real/fox/fukuoka/sales/

November 19 (Thu) - 20 (Fri): Sales & Marketing DXPO Tokyo '26 [Autumn]
Venue: Ariake GYM-EX
Official Website: https://dxpo.jp/real/fox/tokyo2/sales/

Prior to the official launch, we have already achieved adoption by enterprise companies and prime-listed companies, supporting operational efficiency and sales growth in sales organizations.

■ Registered as a Target Tool for the 2026 Digitalization/AI Introduction Subsidy

'DRIVE SFA' is registered as a target tool for the 2026 Digitalization/AI Introduction Subsidy.

This subsidy is a system that subsidizes a portion of the costs for small and medium-sized enterprises, etc., when introducing IT tools that meet their own challenges and needs. Under the standard framework, the subsidy rate is within 1/2 or within 2/3, and the subsidy amount is between 50,000 yen and less than 1.5 million yen, or between 1.5 million yen and 4.5 million yen.

Companies considering introducing 'DRIVE SFA' may be able to reduce the burden of introduction costs by utilizing this subsidy if they meet the conditions. As application conditions, eligible scope, and subsidy amounts vary depending on the company's situation and application details, please check the official website of the 2026 Digitalization/AI Introduction Subsidy for details.

2026 Digitalization/AI Introduction Subsidy Official Website: https://it-shien.smrj.go.jp/

■ [Limited to First 10 Companies] 1-Month Free Trial Campaign

To commemorate the official launch of 'DRIVE SFA', we are conducting a trial campaign that allows the first 10 companies to use this system for free for one month.

Target: First 10 companies

Duration: 1 month

Application Method: Please apply via the inquiry form below or by email with the message 'Free trial request'.