Daio Paper to Launch 'Elleair i:na Tissue Toy Story Limited Design Filmless' on June 1, Featuring Upcoming 'Toy Story 5' Characters

Daio Paper Corporation (Headquarters: Chiyoda-ku, Tokyo), which develops the No. 1 sanitary paper product brand*1 "Elleair", will release the "Elleair i:na Tissue Toy Story Limited Design Filmless" (1 product) in limited quantities nationwide (excluding Hokkaido) starting Monday, June 1, 2026. This product features character designs from the upcoming Disney & Pixar movie "Toy Story 5", releasing in theaters on Friday, July 3, and utilizes a unique dispensing slot shape*2 without a plastic film.

"Elleair i:na Tissue Toy Story Limited Design Filmless" (150 pulls, 5-box pack)

## Aim of Launch

With the desire to make daily life bright, fun, and "a little bit better," "i:na Tissue" has rolled out Disney character designs that are popular across a wide range of generations. In particular, the "Toy Story" design sold in limited quantities in 2022 was well-received, with customers stating that "the cute design raises my spirits," and sales of "i:na Tissue" during the sales period significantly increased to 113.5%*3 compared to before the launch.

Therefore, this year, in conjunction with the release of Disney & Pixar's latest work "Toy Story 5", we are releasing the "Elleair i:na Tissue Toy Story Limited Design Filmless" featuring the "Toy Story" design for the first time in four years. Familiar characters like Woody and Buzz Lightyear, as well as new characters from the latest movie like Lily Pad, will make an early appearance in this vibrant design, brightening up everyday living spaces.

Furthermore, in a survey*4 conducted by our company, many cited "saving the trouble of sorting garbage (45.6%)" and "contributing to social issues, such as eco-friendly materials (25.3%)" as important factors when purchasing tissues. As a result, in July last year, we released limited quantities of filmless boxes that eliminated the film from the dispensing slot. Having received positive feedback such as "It saves the trouble of sorting and is eco-friendly*5", this year we will again adopt a filmless package that reduces the amount of plastic used and saves the trouble of sorting during garbage disposal.

## About the Product

This summer, we are adopting five colorful package designs featuring various poses of the "Toy Story" friends, who are generating buzz with the release of the new movie. The filmless box, which uses a unique dispensing slot shape to prevent tissues from falling back into the box, reduces plastic usage by 26%*6 and saves the trouble of sorting garbage. It is designed to be more user-friendly and environmentally conscious.

*1: Intage SRI+ combined market for tissue, toilet paper, kitchen paper, and paper towels (Sales amount by manufacturer, January-December 2025)
*2: Patent pending
*3: Intage SRI+ "i:na Tissue" sales amount (May-June and July-August 2022)
*4: Our company survey (March 2025, n=2,084 people)
*5: Individual impressions
*6: Comparison with our standard product "i:na Tissue (150 pulls, 5-box pack)"

## Product Overview: Elleair i:na Tissue Toy Story Limited Design Filmless

- [Product Name] Elleair i:na Tissue Toy Story Limited Design Filmless
- [Release Date] Monday, June 1, 2026, limited quantities nationwide *Excluding Hokkaido
- [Product Details] 1 product (150 pulls, 5-box pack) / Open price, 100% pulp, Made in Japan
- [Official Website] https://www.elleair.jp/disneyseries/
- [Inquiries]
Elleair Customer Service Toll-Free: 0120-205205
Inquiry Form: https://www.elleair.jp/inquiry/rules

## Product Features

■ Package designs featuring the universally loved "Toy Story" characters! [NEW]
- Five bright and fun package designs featuring new characters appearing in "Toy Story 5" releasing this summer, alongside familiar popular characters striking poses like Woody and Buzz Lightyear.
- Comes in five colorful variations to brighten up your room (Blue, Beige, Orange, Navy, Yellow).

■ Adopts a "filmless box" that saves sorting trouble, is easier to use, and is environmentally friendly
- By eliminating the film at the dispensing slot, the trouble of sorting when disposing of garbage is reduced.
- An environmentally conscious package specification that reduces plastic usage by 26%.
- Adopts a unique dispensing slot shape that makes tissues easy to pull out and prevents them from falling back into the box. (Patent pending)

■ Compact size designed for ease of use
- A compact size that fits seamlessly into various living scenes without restricting placement options.
Carton size (Height x Width x Depth): 45 x 229 x 110mm

■ Soft texture suitable for everyday use
- Made with 100% pure pulp, offering a soft texture pleasant for daily use.

©Disney/Pixar

Toward realizing its management philosophy of "Weaving a Gentle Future for People Worldwide," the Daio Group operates under the vision of the "Three Lives": "Hygiene: Protecting people's health," "Life: Improving the quality of life," and "Regeneration: Regenerating the earth." Through our business activities, we are striving to solve social issues. Through the development and sale of "i:na Tissue," we aim to contribute to the SDGs targets "12. Responsible Consumption and Production" and "14. Life Below Water." We will continue to promote initiatives to realize a sustainable society through our products and services.