First in "Jokin Dekiru Series"! Sumikko Gurashi "Gumi Gumi Party" Design Appears: "Elleair Jokin Dekiru Alcohol Towel Virus Removal Sumikko Gurashi Design" Limited Quantity Release on June 1st (Monday)

Daio Paper Corporation (Headquarters: Chiyoda-ku, Tokyo), which operates "Elleair," the No. 1 brand in hygiene paper products*1, will release the "Elleair Jokin Dekiru Alcohol Towel Virus Removal Box Refill 40 Sheets 8-pack Sumikko Gurashi Design" (1 product) in limited quantities nationwide starting Monday, June 1, 2026, from its "Jokin Dekiru Series," which is the No. 1 selling wet tissue in terms of units*2.

"Elleair Jokin Dekiru Alcohol Towel Virus Removal Box Refill 40 Sheets 8-pack Sumikko Gurashi Design"

Individual packaging design

Aim of Release

From the rainy season to summer, when temperatures and humidity rise, bacterial food poisoning and other issues tend to increase, leading to heightened hygiene awareness. This makes it the season when demand for wet tissues is highest annually*3. Therefore, this time, from the "Jokin Dekiru Alcohol Towel Virus Removal," which can remove both bacteria and viruses*4, we are launching the "Elleair Jokin Dekiru Alcohol Towel Virus Removal Box Refill 40 Sheets 8-pack Sumikko Gurashi Design" in limited quantities nationwide. This product features the beloved "Sumikko Gurashi" characters on its packaging, allowing people to enjoy summer hygiene measures.

The design features cute illustrations of "Sumikko Gurashi" enjoying a "Gumi Gumi Party." It's a design that makes disinfecting tables before meals and other areas fun with "Sumikko Gurashi." As it's a large-capacity 8-pack box refill that can be used both at home and on the go, it can be used in various daily life situations during the summer when hygiene is a concern.

About the Product

According to our survey*5 on how box-type wet tissues are used, the most common usage was "using the pack as is without transferring to a main container," rather than "inserting into a main container" or "using with a separately sold lid." Therefore, to allow users to enjoy the design even when carrying the pack outdoors, not only the outer packaging but also the individual packaging features large, cute illustrations of "Sumikko Gurashi." It's a product with a cute design that you'll want to carry with you even when going out, in addition to using it at home. While maintaining the functionality of "Virus Removal" for 99.99% disinfection*4 and virus removal, it's a product that allows for enjoyable hygiene measures anywhere with its cute design.

*1: Intage SRI+ tissue market, toilet paper market, kitchen paper market, paper towel market combined (manufacturer sales amount, January-December 2025) *2: Intage SRI+ wet tissue market (disinfection/antibacterial/alcohol) excluding baby, nursing care, general adult, delicate zone use, cumulative sales units November 2023 - October 2024 (total series)

*3: Intage SRI+ wet tissue market (April 2024 - March 2025) *4: Does not remove all bacteria and viruses.

*5: Our survey of wet tissue users aged 20-59, female (May 2025, n=3,849)

— "Elleair Jokin Dekiru Alcohol Towel Virus Removal Sumikko Gurashi Design" Product Overview —

【Product Name】Elleair Jokin Dekiru Alcohol Towel Virus Removal Box Refill 40 Sheets 8-pack Sumikko Gurashi Design

【Release Date】

Nationwide release from Monday, June 1, 2026

【Product Content】

1 product / Open price

◎ Refill 40 sheets (8-pack)

【Product Specifications】

Sheet size: 135×185mm, Made in Japan

【Official HP】https://www.elleair.jp/product/detail/jokin_13_0014

【Inquiries】

Elleair Customer Service Toll-Free: 0120-205205

Inquiry Form: https://www.elleair.jp/inquiry/rules

— Product Features —

First in the series! Cute packaging design with "Sumikko Gurashi" holding gummies! 【NEW】

・ The first "Sumikko Gurashi" design in the "Jokin Dekiru Series."

・ The package features eye-catching characters holding gummies, themed around a "Gumi Gumi Party."

Individual packaging design you'll want to carry around 【NEW】

・ Cute individual packaging with large "Sumikko Gurashi" designs, recommended for carrying outdoors.

Removes viruses and bacteria by wiping!

・ Contains alcohol and polyaminopropyl biguanide, which has virus and bacteria removal effects. Easily removes viruses by just wiping. Keywords: