Daio Paper to Launch Limited-Edition elis Compact Guard × Esther Bunny Collaboration on June 1

Daio Paper Corporation, which operates elleair, the No. 1 brand in sanitary paper products, announced that it will release the limited-edition sanitary napkin line “elis Compact Guard × Esther Bunny Collaboration Design” nationwide in Japan from Monday, June 1, 2026. The lineup includes 10 products. elis carries the brand message “By your side, not someone else’s” and runs the “meet my elis” project to respect diversity and support each person’s menstrual needs. As part of the project, which aims to help consumers find sanitary napkins that suit them, elis has previously launched collaboration designs with artist Yuko Higuchi and the globally popular Care Bears™, receiving strong responses. This marks the first appearance of the popular fashion-forward character Esther Bunny in an elis collaboration design. Esther Bunny promotes the message “Love Myself, Love Yourself,” emphasizing the importance of caring for oneself. That concept aligned with elis’s desire to support each person’s menstrual concerns, leading to the collaboration. Ribbon Bunny, Cream Bunny, and Lavender Bunny appear on the outer packaging and individual wrappers. A total of 10 products, including large-capacity packs, will be sold in limited quantities. The collaboration features seven illustrations across the outer packaging and individual wrapper designs. The outer packaging depicts Esther Bunny’s day from waking up and getting ready to going out for coffee and shopping, then looking at her phone in bed at night. Each size features part of this story, creating a cute, collectible design that encourages customers to line up the full series. elis Compact Guard is an ultra-slim sanitary napkin series that combines function and design. Based on the concept of lifting one’s mood during menstruation with attractive designs, it offers colorful packaging and a sheet only 1.9 mm thin while achieving twice the absorption of conventional napkins. The new collaboration adopts colorful, pop designs that make carrying the product feel more uplifting, incorporating Esther Bunny’s cute world to help brighten menstrual days that can often feel gloomy. Product overview: The product name is “elis Compact Guard × Esther Bunny Collaboration Design.” It will be released nationwide in Japan in limited quantities from June 1, 2026. The lineup includes seven designs and 10 products, with open pricing. Official website: https://www.elleair.jp/elis/compact-guard/esther-bunny/ Esther Kim commented that during her period, she tries not to overpack her schedule and values moving at a comfortable pace. She focuses on getting enough sleep, eating nutritious meals, and creating time to care for herself, such as enjoying sweets under gentle lighting at night. She said she is very happy to take part in this collaboration and hopes the cute Esther Bunny napkin designs will gently support people on days that may feel a little gloomy and brighten their daily lives even slightly. Esther Bunny is a pop and girly rabbit character designed by Korean American artist Esther Kim. Born in Los Angeles and raised during her teenage years in Tokyo, Esther Kim created Esther Bunny’s distinctive worldview from her experiences with diverse cultures and values. Esther Bunny shares the message “Love Myself, Love Yourself” and has gained broad support across generations and cultures.