New TV Commercial for Baby Diapers Featuring Taiyo Sugiura and Nozomi Tsuji! "GOO.N Makes It Possible!" Episode Airs April 2 (Thursday)

Daio Paper Corporation (Headquarters: Chiyoda-ku, Tokyo), which operates 'Elleair,' the No. 1 brand in sanitary paper products*1, will begin airing a new TV commercial titled "GOO.N Makes It Possible!" nationwide from Thursday, April 2, 2026. The commercial features celebrity couple Taiyo Sugiura and Nozomi Tsuji and portrays how the new 'GOO.N More 0 (Zero) e' series of baby diapers brings peace of mind to parenting, allowing families to enjoy their time together.

New TV Commercial 60 seconds: "GOO.N Makes It Possible!" Episode: https://youtu.be/CJxfJV0Zas0

New TV Commercial 15 seconds: "GOO.N Makes It Possible!" Episode: https://youtu.be/IgNwB787MXo

New TV Commercial 15 seconds: "GOO.N Makes It Possible!" Episode: https://youtu.be/C_OYfeyBDJY

Making-of video: https://youtu.be/70mlGSj-VRw

Interview video: https://youtu.be/F8JaabFiPy8

— About the TV Commercial —

■ Taiyo Sugiura and Nozomi Tsuji, who are dedicated to daily childcare, appear! "GOO.N Makes It Possible!" for parent-child growth

This commercial depicts how the 'GOO.N More 0 (Zero) e' series of baby diapers alleviates many common diaper-related concerns, allowing not only babies but also parents to feel a sense of growth and make daily childcare more enjoyable.

The scene begins with Taiyo Sugiura and Nozomi Tsuji about to leave the house with their baby, when they encounter an unexpected mishap: the baby has a "poop right before going out." In the next scene, Nozomi Tsuji, watching Taiyo Sugiura quickly change the diaper, notices the baby's "funny expression." Taiyo Sugiura, focused on changing the diaper, misses that fleeting moment. These everyday snippets are depicted as "parenting commonalities" that many parents can relate to.

The 'GOO.N More 0 (Zero) e' series reduces the burden of diaper changes, such as "unexpected mishaps" and "parents' troubles," thereby bringing peace of mind. This peace of mind allows parents to not miss their baby's small growth and makes parent-child time more enjoyable. This commercial expresses such a "GOO.N Makes It Possible!" worldview.

A characteristic of this commercial is the realistic atmosphere of parenting that only Taiyo Sugiura and Nozomi Tsuji can express, having continued childcare for 18 years since the birth of their fifth child, Yumea. Please watch the commercial, which is filled with "parenting commonalities" that both of them empathize with.

*1: Intage SRI+ Tissue market, toilet paper market, kitchen paper market, paper towel market combined (January-December 2025, sales amount by manufacturer)

■ TV Commercial Overview

Title: "GOO.N Makes It Possible!" Episode 60 seconds

"GOO.N Makes It Possible!" Episode 15 seconds

"GOO.N Makes It Possible!" Episode 15 seconds

Air date: Thursday, April 2, 2026

TV commercial broadcast area: Nationwide

YouTube URL:
https://youtu.be/CJxfJV0Zas0 (60 seconds)

https://youtu.be/IgNwB787MXo ( Episode 15 seconds)

https://youtu.be/C_OYfeyBDJY ( Episode 15 seconds)

■ TV Commercial Storyboard

"GOO.N Makes It Possible!" Episode 60 seconds

"GOO.N Makes It Possible!" Episode 15 seconds

"GOO.N Makes It Possible!" Episode 15 seconds

■ Filming Episode

Taiyo Sugiura and Nozomi Tsuji appeared at a studio with a garden, wearing baby carriers. The two communicated closely with the director and staff, and the filming proceeded in a consistently harmonious atmosphere. In the garden scenes, they happily interacted with the baby co-star, engaging in gentle conversations and playing with bubbles, showing warm exchanges.

Nozomi Tsuji also challenged a scene where she lifted the baby high. Her gentle gaze and the baby's smile perfectly aligned, bringing smiles to the entire set. It was a memorable filming experience, characterized by the natural interactions that only a couple who has raised five children could create.

Making-of video URL: https://youtu.be/70mlGSj-VRw

■ Interview with Mr. Sugiura and Ms. Tsuji: "My 18-year dream came true" (excerpt)
Q1: This was your first commercial shoot as a couple since the birth of your fifth child. How do you feel about finishing the shoot?

Mr. Sugiura: The baby was so cute.

Ms. Tsuji: So cute. I wanted to see my own child soon.

Mr. Sugiura: Yes, I wanted to see Yume-chan.

— You mentioned that a diaper commercial was your "dream." How did you feel when the shoot was decided?

Mr. Sugiura: Finally! My long-cherished dream came true.

Ms. Tsuji: (After 18 years of parenting and the birth of our fifth child) it was a "long-cherished dream."

Mr. Sugiura: That's right. Every time we saw a diaper commercial, we'd talk about, "Will it ever be our turn?"

Ms. Tsuji: We've really talked about "Will we be able to do it?" for these 18 years, so our dream truly came true.

Q2: Please share an "unexpected episode" from raising your five children.

Mr. Sugiura: There are so many.

Ms. Tsuji: I think parenting is almost entirely made up of unexpected things.

Mr. Sugiura: That's true. During late-night feeding and diaper changes, we both wake up, and our Yumea-chan's (poop) exploded.

Ms. Tsuji: I tried to change her diaper in the middle of the night, and it got all over me.

Mr. Sugiura: Yes, I was watching from the side.

Ms. Tsuji: I just wiped it off (laughs).

Mr. Sugiura: Changing the diaper comes before yourself, right?

Ms. Tsuji: That was truly unexpected.

Mr. Sugiura: In the midst of battles with poop, like with these diapers, clothes would get covered in poop, and some clothes couldn't be bleached clean and had to be thrown away.

These new diapers are truly the diapers I've dreamed of. They've helped us so much.

Ms. Tsuji: Yes, I'm so impressed.

Q3: I imagine you have various preferences for diapers. What are your impressions after touching the new "GOO.N"? Please also share your impressions after using it for Yumea-chan.

Mr. Sugiura: Easy to use!

Ms. Tsuji: Oh, it's really soft to the touch, and very easy to put on. And most importantly, it's "leak-resistant" (which is very easy to use).

Mr. Sugiura: It's exactly "More 0 (Zero) e."

Ms. Tsuji: When we go out, we always bring extra clothes in case of leaks, so our luggage gets very heavy. But with these, there are no leaks at all. The frilly sides hold it perfectly in place.

Mr. Sugiura: Just the other day, when the three of us were going for a vaccination, I said, "Let's go!" and then (Yumea-chan) went "Brrr-brrr-brrr!" and (Ms. Tsuji and Mr. Sugiura) went "Oh no..."

Ms. Tsuji: I thought, "Oh, this is bad, this is really bad." But where it would usually leak, it didn't leak at all. (*Individual experience)

Q4: There's a message, "GOO.N Makes It Possible!" What do you two think you can "make possible with GOO.N" as a family this spring?

Mr. Sugiura: Being able to go on a slightly longer trip is a really big thing. Since our child (Yumea-chan) is already over six months old in spring.

Ms. Tsuji: That's right. Besides cherry blossom viewing, we want to go on an overseas trip, which is a dream for the Sugiura family.

But overseas trips mean a lot of luggage if you bring diapers, but "More 0 e" can be worn for a long time, so it's good that we can reduce the number of diapers we bring.

Mr. Sugiura: Before, I was worried about bothering people on airplanes, but now with this, we don't have to worry anymore. And we can change them quickly even during sightseeing.

Ms. Tsuji: I think it will give us a little more peace of mind when traveling far.

Q5: Finally, please tell us the highlights of the commercial.

Mr. Sugiura: I want people to empathize with the "Oh, that happens to us too!" moments. I want everyone to share those common experiences and feel refreshed by knowing that (GOO.N) can solve them.

Ms. Tsuji: Personally, I worked hard on the "lifting high" scene, so I'd like people to see that (laughs).

Mr. Sugiura: I also put on diapers, so I think it came across as very realistic.

Ms. Tsuji: I think it's a realistic feeling, so I'd like people to watch it with that in mind.

Interview video URL: https://youtu.be/F8JaabFiPy8

Keywords: Daio Paper, Elleair, GOO.N, Baby Diapers, More 0 e Series, CM, Taiyo Sugiura, Nozomi Tsuji, New TVCM