-Elleair Egao ni Touch Project- Daio Paper Donates Part of Elleair Product Sales at Kyorindo Pharmacy to "Fujinokuni Mirai Foundation"

Daio Paper Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President and Executive Officer: Yorifusa Wakabayashi), which develops "Elleair," the No. 1 brand of hygiene paper products*1, in collaboration with Kyorindo Pharmacy Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; Representative Director, President: Naotaka Ogawa), who endorsed this project, implemented the third phase of the "Let's Start Good Things for Children's Future" campaign from October 16 (Thursday) to December 15 (Monday), 2025, as part of the "Elleair Egao ni Touch Project" which aims to increase happiness and smiles through physical and emotional interaction. A portion of the sales during the campaign period will continue to be donated to the Public Interest Incorporated Foundation "Fujinokuni Mirai Foundation," which connects the aspirations of NPOs, various organizations, individuals, and companies actively working to solve various social issues in Shizuoka Prefecture.
The donations received by the "Fujinokuni Mirai Foundation" will be distributed to NPO organizations in Shizuoka Prefecture that are working to solve local issues such as creating places for children, supporting impoverished families, providing learning support, and addressing school refusal and social withdrawal, thereby supporting child-rearing and being used for activities that promote interaction among children. Furthermore, we are pleased to report that a donation ceremony was held at the Fujinokuni NPO Activity Support Center on March 31 (Tuesday), 2026, for this donation.

■Donation Overview

【Recipient】 Fujinokuni Mirai Foundation

【Donation Amount】 675,734 yen

【Donation Date】 March 31 (Tuesday), 2026

*1: Intage SRI+ total of tissue market, toilet paper market, kitchen paper market, and paper towel market (Manufacturer sales amount from January to December 2025)

■About Fujinokuni Mirai Foundation

The foundation contributes to the creation and development of a livable regional future for everyone by promoting the circulation of local resources necessary for solving social issues that cannot be fully addressed by institutional frameworks, and by creating an environment where diverse stakeholders can participate. It is a public interest incorporated foundation that connects the aspirations of NPOs, various organizations, individuals, and companies actively working to solve various social issues in Shizuoka Prefecture.

https://www.shizuokafund.org/

- Initiatives by Kyorindo Pharmacy and Elleair -

■"Let's Start Good Things for Children's Future" Campaign Held at Kyorindo Pharmacy Stores

In collaboration with Kyorindo Pharmacy, which endorsed the "Elleair Egao ni Touch Project," the third phase of the "Let's Start Good Things for Children's Future" campaign was held from October 16 (Thursday) to December 15 (Monday), 2025. This campaign involved donating a portion of the sales of Elleair brand products purchased at Kyorindo Pharmacy stores during the period to activities supporting child-rearing through the "Fujinokuni Mirai Foundation." The third phase resulted in a donation of 675,734 yen, bringing the cumulative support to 2,162,523 yen.

Campaign Period: October 16 (Thursday) - December 15 (Monday), 2025

Eligible Stores: All Kyorindo Pharmacy stores

Eligible Products: All Elleair products

＜Reference＞

- About the Elleair Egao ni Touch Project -
■Background of the Project Launch

The proportion of single-person households increased from 29.5% in 2005 to 38.1%*2 in 2020, leading to a decrease in family interactions due to the rise in smaller households. In addition, the spread of social media has reduced opportunities for real-life interactions. Furthermore, the COVID-19 pandemic made social distancing and telework commonplace, rapidly decreasing face-to-face communication. Elleair, a brand that wishes to gently support the happiness of each individual from birth to care, launched the "Elleair Egao ni Touch Project" in April 2022 with the desire to increase happiness and smiles by encapsulating irreplaceable human interactions in the term "Essential Touch."

*2: Ministry of Internal Affairs and Communications, Statistics Bureau, 2020 National Census Results

■Main Activities of the Project

➀Dissemination of Essential Touch Videos

Two videos were produced to provide an opportunity to consider the importance of "Essential Touch." They depict protagonists of various ages finding smiles through casual interactions (Essential Touch). These videos are available on the project's special website.

*Special Website URL: https://www.elleair.jp/egao-touch/

➁Dissemination of "Touching" Know-how: Physical and Emotional Interaction

Interaction includes "physical" touches such as holding hands, stroking, and hugging, and "emotional" touches such as making eye contact, being kind, and expressing gratitude. This project aims to convey the importance of these two types of interaction and, under the supervision of experts, has developed and disseminated touching know-how to effectively secrete the happiness hormone "oxytocin" through a special website and the "Essential Touch Book."

➂Holding Essential Touch Seminars

Under the supervision of experts, we regularly hold events for consumers to spread the effects of Essential Touch and proper touching know-how. The first event, themed "Healthy Body and Mind: Parent-Child Touching," provided a touching seminar to foster children's self-esteem and parent-child happiness and smiles. Future schedules will be announced on the special website and social media as soon as they are decided.

④Opening of Fan Community "Egao ni Touch Community supported by Elleair"