EL ROSE Co., Ltd. (Head Office: Fukui City, Fukui Prefecture) will launch three new products as salon-exclusive items from the medical-beauty concept skincare brand "UltraV," for which it serves as the overall manufacturing and sales representative, on July 9, 2026, at 9:30 AM.

The "Idebenone Prestige Essence," which had a先行発売 (pre-release) in August 2025, has received high praise from many aesthetic salons and users. In response to this feedback, we are now launching the series with a full lineup of four items, including the "Idebenone Treatment Essence Lotion," "Idebenone Premium Gold Mask," and "Idebenone Treatment Cream."

What is UltraV?

"UltraV" is a skincare brand developed by Korean dermatologist Dr. Kwon based on his knowledge and experience gained in the field of medical aesthetics. It was born as a skincare series that pursues tangible results while being gentle enough for sensitive skin after treatments.

The brand aims to bridge the gap between medical care and beauty, considering daily home care that cannot be fully covered by cosmetic procedures alone.

About the Developer

Kwon Han-jin (Representative Director, UltraV Co., Ltd.)

Founder of "UltraV." He is also the Director General of "Dermaster Clinic," a cosmetic clinic in Korea, and serves as the Vice Chairman of the Korean Society for Stem Cell Therapy and a Director of the Korean Society for Anti-Aging. He is widely known in the medical aesthetics industry for developing innovative PDO thread lifts and skin boosters (such as UltraCol).

3 Features of UltraV

The UltraV series is a skincare line that focuses on "Idebenone," a rare ingredient for preventing oxidation*1 in Japan. It offers slow anti-aging care*1 with a medical concept.

1. Contains "Idebenone," the Strongest Class*2 This cosmetic product achieves authentic anti-aging care*1 with salon quality, formulated with "Idebenone," a rare ingredient for preventing oxidation*1 recognized by the American Academy of Dermatology.

Idebenone is said to have the strongest class*2 preventive power, approximately 4 times that of Vitamin C and 10 times that of Coenzyme Q10, and it approaches skin concerns that arise with aging from multiple angles.

2. Penetration Design with Proprietary "Niosome Processing"*3 While Idebenone is weak to water, light, and oxygen, posing stability challenges, its weaknesses are overcome through proprietary "Niosome Processing" technology, enabling its unique formulation.

By converting Idebenone into niosomes, its penetration into the stratum corneum is enhanced, delivering the ingredient efficiently.

3. Six Additive-Free Formulations The following ingredients are not used:

・Talc ・Parabens ・Organic pigments ・Benzophenone ・Alcohol ・Triethanolamine

Product Lineup

An essence with a cumulative sales record of 17 million units*4

Contains Idebenone at the highest concentration in the series, 13,200ppm. Proprietary "Niosome Processing" technology enhances penetration into the stratum corneum. Furthermore, a two-part container (Container Patent No. 10-2385039)*5 is used, realizing a fresh formulation where the contents are mixed just before use. The synergistic effect of Idebenone and Vitamin E acetate boosts whitening power*6 (Container Patent No. 10-1374213)*5.

Product Name: Idebenone Prestige Essence

Contents: 10ml (10ml (1 agent 1ml / 2 agents 9ml) x 4 bottles)

Retail Price: 13,200 yen (tax included)

An essence lotion that softens the skin with moisture, preparing it to better absorb subsequent products

In addition to Idebenone, it contains Galactomyces Ferment Filtrate and Bamboo Sap. This highly moisturizing essence lotion with a rich texture delivers moisture to the stratum corneum, leading to a brighter, more translucent skin impression*1.

Product Name: Idebenone Treatment Essence Lotion Contents: 130ml Retail Price: 7,700 yen (tax included)

A high-adhesion hydrogel sheet combining Idebenone and 24k gold

The hydrogel, rich in serum, adheres comfortably to the skin, locking in moisture. With the luxury brought by 24k gold and carefully selected beauty ingredients, it refines the skin to be firm and bright.

Product Name: Idebenone Premium Gold Mask Contents: 35ml x 5 sheets / box Retail Price: 8,800 yen (tax included)

A rich cream that spreads lightly and envelops the skin in a veil of moisture

Despite its light texture that doesn't feel heavy, it envelops skin concerned about dryness and loss of firmness, providing ample moisture. The gently spreading citrus scent calms both skin and mind, leading to a plump and firm skin impression.

Product Name: Idebenone Treatment Cream Contents: 50ml Retail Price: 11,000 yen (tax included)

*1 Care according to age / Bright impression due to moisture *2 Comparison based on data published by the American Academy of Dermatology, using Environmental Protection Factor (EPF) evaluation. EPF is an index of the ability to protect the skin from environmental stressors. *3 Excludes Idebenone Premium Gold Mask *4 Describes the situation from its release in November 2016 to the present. *5 Registered patent in Korea *6 Suppresses melanin production and prevents age spots and freckles.

*Ingredients are formulated for moisturizing, conditioning, and protective purposes according to their respective properties.

For details on the products or for businesses interested in partnerships, please visit the official website.

*Membership registration is required to view product pages.

Official Website: https://www.befit-web.com/

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【Company Profile】

EL ROSE Co., Ltd.

4-200 Saburo-maru, Fukui City, Fukui Prefecture, 910-0033

Tel: 0776-27-3131 | Fax: 0776-27-3130

HP: https://www.elle-rose.co.jp/

Brand List: https://www.elle-rose.co.jp/brand/

【Contact for Inquiries Regarding This Article】

Contact: EL ROSE Co., Ltd. Market Development Division, Miyata

Email: elle-marketdev@elle-rose.co.jp

FACT BOX

  • Source: PR TIMES
  • Category: 製品発売
  • Organizations: UltraV / Dermaster Clinic