Self-care brand "hinna" to make its debut at "Organic Life TOKYO," Japan's largest yoga & lifestyle event

hinna, a self-care brand operated by Elle-Rose Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture), will exhibit in the market area of the "13th Organic Life TOKYO" to be held at "WITH HARAJUKU" in Harajuku, Tokyo, from April 17 (Fri) to 19 (Sun), 2026.

What is Organic Life TOKYO (from the official website)

"Organic Life TOKYO" is celebrating its 13th anniversary in 2026. Yoga lessons by Japan's leading yoga instructors are held at the venue and online. It's an event packed with content for yoga lovers, as well as proposals for a healthy lifestyle.

https://www.organiclifetokyo.com/

hinna, which unravels women's "fluctuations," makes its debut

hinna, a self-care brand that supports women's physical and mental "fluctuations," will exhibit in the free-admission market area (3rd floor, J booth).

We will sell some of hinna's popular items, including the organic cotton series, which has sold over 60,000 units and offers a non-constricting fit, and inner care foods packed with nutritional ingredients beneficial for women.

Special offers for visitors only

hinna product giveaway by lottery

We will hold a small event where you can win hinna products by lottery if you add us as a friend on LINE or follow us on Instagram.

*Please note that the number of prizes is limited.

Event-exclusive special prices

Some of the products sold at the venue will be available at special event-exclusive prices.

Product Introduction

So comfortable you forget you're wearing it: "Soft Bra"

The "Organic Cotton Series" is characterized by its marshmallow-like soft texture, with no elastic used at all, based on the theme of "liberation from constriction."

The soft, flowing ribbed fabric uses organic cotton from the bioRe PROJECT, which also considers the lives of producers and their families.

Product name: hinna Fuwa Rib Organic Cotton Soft Bra

Colors: Natural / Heather Gray

Sizes: M / L

Standard retail price: 4,280 yen (tax included)

Product page: https://www.santelabo.jp/c/series/organiccotton_item/h0290007

Recommended for those who do sports like yoga and pilates: "Absorbent Shorts"

The seamless absorbent sanitary shorts solve the concern of "absorbent shorts = hygiene concerns."

The absorbent pad has a 5-layer structure, keeping you feeling dry even after wearing it all day. It's easy to clean, just rinse with a shower. The entire shorts stretch and fit snugly to the body, making them recommended for exercise such as yoga and pilates.

Product name: hinna Absorbent Sanitary Shorts Daily

Colors: Charcoal Gray / Cocoa Beige / Terracotta / Coral Beige

Sizes: S / M / L / LL

Standard retail price: 3,990 yen (tax included)

Product page: https://www.santelabo.jp/c/brand/hinna/h0290002

"Pomegranate Paste" packed with goodness for women

Pomegranate paste, which condenses 10 whole pomegranates* rich in polyphenols, vitamins, and other nutritional ingredients beneficial for women.

It contains all the nutritional ingredients, including polyphenols and vitamins, without waste. It's a beauty habit that can be started deliciously with just one teaspoon, even when busy.

*Only pomegranate paste (left in photo)

Product name: hinna Delicious Start Pomegranate Paste for Women 300g

Types: Pomegranate / Pomegranate & Dates

Standard retail price: 3,980 yen (tax included)

Product page: https://www.santelabo.jp/c/brand/hinna/h0290040

Event Overview

Name: The 13th Organic Life TOKYO

Date: April 17 (Fri) - 19 (Sun), 2026, 10:00 - 18:00

Venue: WITH HARAJUKU (1-14-30 Jingumae, Shibuya-ku, Tokyo 150-0001)

https://withharajuku.jp/

Organizers: Organic Life TOKYO Executive Committee, Yoga Safety Association

Admission fee: Free

About hinna

Women's minds and bodies are constantly fluctuating. Untie the "shoulds" that bind, and find time to simply be comfortable. Find time to listen quietly and turn your attention inward.

hinna is a brand born to gently accompany such moments. It approaches the "fluctuations" of women of all generations and develops self-care items that solve women's unique concerns.

hinna online store: https://www.santelabo.jp/f/hinna

hinna Instagram: https://www.instagram.com/hinna_femcare/

【Company Profile】

Elle-Rose Co., Ltd.

4-200 Saburomaru, Fukui City, Fukui Prefecture 910-0033

Tel: 0776-27-3131 | Fax: 0776-27-3130

HP: https://www.elle-rose.co.jp/

Brand list: https://www.elle-rose.co.jp/brand/

【Contact for this article】

Contact: Elle-Rose Co., Ltd. E-commerce Division, Public Relations Representative Miyazaki

Contact: ec@elle-rose.co.jp