First-time Exhibition at Japan's Largest Yoga & Lifestyle Event 'Organic Life TOKYO' | Self-Care Brand 'hinna'
El Rose's self-care brand 'hinna' will exhibit for the first time at the 13th Organic Life TOKYO event at WITH HARAJUKU from April 17-19, 2026. They will offer special prices on popular items like their organic cotton series and host a giveaway campaign.
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- 📰 Published: April 2, 2026 at 21:00
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The self-care brand 'hinna', operated by El Rose Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture), will exhibit in the market area of the '13th Organic Life TOKYO', held at 'WITH HARAJUKU' in Harajuku, Tokyo, from Friday, April 17 to Sunday, April 19, 2026.
## About Organic Life TOKYO (From the Official Website)
'Organic Life TOKYO' marks its 13th edition in 2026. It features yoga lessons by Japan's leading yoga instructors, held both at the venue and online. The event is packed with content not only for yoga lovers but also offers various proposals for a healthy lifestyle.
https://www.organiclifetokyo.com/
## First Exhibition by hinna, Unraveling Women's 'Fluctuations'
The self-care brand hinna, which closely supports the 'fluctuations' in women's bodies and minds, will exhibit in the free-admission market area (Booth J on the 3rd floor).
They will sell some of hinna's popular items, including the completely non-constricting organic cotton series, which has surpassed 60,000 units in cumulative sales, and inner care foods packed with nutritional ingredients beneficial for women.
## Special Offers Exclusive to Event Attendees
### ■ Lottery for hinna Products
We will hold a mini event where visitors who add us as a friend on LINE or follow us on Instagram will be entered into a lottery to win hinna products.
*Please note that the number of prizes is limited.
### ■ Event-Exclusive Special Prices
At the venue, selected products from our lineup will be available for purchase at special prices.
## Product Introduction
### ■ Comfort That Makes You Forget You're Wearing It: 'Soft Bra'
The 'Organic Cotton Series', themed around 'liberation from constriction', features a fluffy, marshmallow-like texture completely free of elastic bands.
The soft, melting ribbed fabric uses organic cotton from the bioRe PROJECT, which also pays close attention to the livelihoods of producers and their families.
## About Organic Life TOKYO (From the Official Website)
'Organic Life TOKYO' marks its 13th edition in 2026. It features yoga lessons by Japan's leading yoga instructors, held both at the venue and online. The event is packed with content not only for yoga lovers but also offers various proposals for a healthy lifestyle.
https://www.organiclifetokyo.com/
## First Exhibition by hinna, Unraveling Women's 'Fluctuations'
The self-care brand hinna, which closely supports the 'fluctuations' in women's bodies and minds, will exhibit in the free-admission market area (Booth J on the 3rd floor).
They will sell some of hinna's popular items, including the completely non-constricting organic cotton series, which has surpassed 60,000 units in cumulative sales, and inner care foods packed with nutritional ingredients beneficial for women.
## Special Offers Exclusive to Event Attendees
### ■ Lottery for hinna Products
We will hold a mini event where visitors who add us as a friend on LINE or follow us on Instagram will be entered into a lottery to win hinna products.
*Please note that the number of prizes is limited.
### ■ Event-Exclusive Special Prices
At the venue, selected products from our lineup will be available for purchase at special prices.
## Product Introduction
### ■ Comfort That Makes You Forget You're Wearing It: 'Soft Bra'
The 'Organic Cotton Series', themed around 'liberation from constriction', features a fluffy, marshmallow-like texture completely free of elastic bands.
The soft, melting ribbed fabric uses organic cotton from the bioRe PROJECT, which also pays close attention to the livelihoods of producers and their families.