ELEMENTS Group's Liquid Inc. will provide its online identity verification service "LIQUID eKYC" to the "JMB App" offered by Japan Airlines Co., Ltd. This will enable various procedures and renewals, which previously required phone calls, mail, or visits to airport/city counters, to be handled online through the JMB App. Furthermore, it will prevent fraudulent use through identity verification via IC chip reading and facial recognition, realizing more robust security.

◾️Summary

- Liquid will provide its online identity verification service "LIQUID eKYC" to the "JMB App".

- Identity verification for email address changes, name changes, card reissuances, and registration for various discount fares from the JMB App can now be completed online.

- The adoption was decided upon as it can simultaneously solve issues such as user convenience, efficiency of identity verification operations, and measures against fraudulent mileage use.

◾️Background

The "JMB App" is a digital membership card and smartphone payment service provided by Japan Airlines Co., Ltd. It allows users to "earn" and "use" miles through daily shopping.

Liquid will now provide its online identity verification service "LIQUID eKYC" to the "JMB App".

This will enable identity verification for email address changes, name changes, card reissuances*1, and registration for various discount fares from the JMB App to be completed online. Traditional in-person, phone, and mail procedures will no longer be necessary, significantly reducing the time to complete procedures.

It will also reduce the operational burden on back offices, alleviate airport congestion by reducing the burden on airport counter procedures, and enhance security through stricter identity verification.

The decision to select "LIQUID eKYC" was driven by its ability to simultaneously solve the challenges of usability and operational efficiency associated with analog identity verification methods like in-person and mail, as well as the need to improve the security of customer assets against frequent fraudulent mileage use.

About JMB App: https://www.jal.co.jp/jp/ja/jmb/jmbapp/

*1 The card reissue function is scheduled to be released at a later date.

◾️Identity Verification Methods Provided

Liquid is a platform provider certified by the competent minister for public personal authentication (JPKI)*2. This time, we are providing the "Ka" method (JPKI), "He" method, front-and-back photo method, and additional document photo option of "LIQUID eKYC". Strict identity verification is possible through IC chip reading of identification documents and facial recognition. The adoption of the front-and-back photo method also supports enhanced security while ensuring user convenience.

*2 Digital Agency: List of Platform Providers and Case Studies

◾️About Japan Airlines Co., Ltd.

Japan Airlines (JAL), established in 1951, is a member of the oneworld® alliance. As of March 2026, it operates 234 aircraft and, together with its partner airlines, provides a network to 413 airports in 71 countries worldwide (*). Certified as a "5-Star Airline" by Skytrax and "World Class" by APEX, a North America-based aviation non-profit organization, JAL is one of the world's leading airline groups, advancing towards the realization of "JAL Vision 2035" with safety as its foundation.

Under the brand slogan "Soaring Together," JAL aims to be an airline group that provides customers with "authentic experiences that stimulate the five senses, support for new steps, and connections that enrich life" in all scenes, including daily life.

For details, please visit the website: https://www.jal.com/ja/

(*) The network includes group airlines.

◾️About "LIQUID eKYC", which has been No. 1 in eKYC market share for 7 consecutive years*3

"LIQUID eKYC" is a service that completes identity verification online for online contracts and account openings. Utilizing proprietary AI, biometric authentication, and OCR technology, it provides a smooth experience that minimizes user drop-off. It supports various methods, including photographing identification documents such as My Number cards and driver's licenses, IC chip reading, and public personal authentication (JPKI). In recent years, with the spread of generative AI, fraudulent and impersonation tactics have become more sophisticated and cunning, further increasing the need for eKYC, which enhances the certainty of identity verification by reading IC chips in addition to capturing images of the document. The use cases for eKYC are also rapidly expanding, including identity verification when registering passkeys, which are phishing-resistant multi-factor authentication, and identity verification during account recovery. The ELEMENTS Group has a total of 150 million cumulative identity verifications and over 700 companies have adopted the service.

Web: https://liquidinc.asia/liquid-ekyc/

About Public Personal Authentication: https://liquidinc.asia/jpki/

*3 ITR "ITR Market View: Identity & Access Management / Personal Authentication Security Market 2026" eKYC Market: Sales Revenue Share by Vendor (FY2019-FY2025 Forecast)

◾️About Liquid Inc.

Liquid Inc. aims to realize a seamless society where all 8 billion people in the world can easily and safely use all services in their natural state by utilizing biometric authentication to make authentication as ubiquitous as air. In line with the trend of online identity verification for financial transaction verification (Act on Prevention of Transfer of Criminal Proceeds), mobile phone contracts (Act on Prevention of Illicit Mobile Phone Use), used goods purchases (Secondhand Articles Dealer Act), real estate transactions, and CtoC transactions, we provide a mechanism for cross-industry and cross-provider fraud detection, pursuing both convenience and security.

Location: 5F, Nihonbashi Life Science Building 3, 3-8-3 Nihonbashi Honcho, Chuo-ku, Tokyo

Representative: Keiki Hasegawa, Representative Director

Established: December 2018

Business Activities: Image analysis and big data analysis specializing in biometric information and behavior (LIQUID eKYC, LIQUID Auth, etc.)

Website: https://liquidinc.asia

Service Sites:

Identity Verification Service "LIQUID eKYC" https://liquidinc.asia/liquid-ekyc/

Possession Authentication Service "LIQUID Auth Passkey" https://liquidinc.asia/liquid-auth-passkey/

Cloud-based Facial Recognition Service "LIQUID Auth Face" https://liquidinc.asia/liquid-auth/

Digital ID Wallet "PASS" https://liquidinc.asia/smartcity/

Digital ID Wallet for Foreigners "GPASS" https://liquidinc.asia/gpass/

◾️About ELEMENTS Inc.

Location: 5F, Nihonbashi Life Science Building 3, 3-8-3 Nihonbashi Honcho, Chuo-ku, Tokyo

Representative: Keiki Hasegawa, President and Representative Director

Stock Code: TSE Growth Market 5246

Established: December 2013

Business Activities: Personal authentication solutions utilizing biometric authentication, image analysis, and machine learning technology; personal optimization solutions for food, clothing, and housing; development and provision of cloud services for managing personal information.

Website: https://elementsinc.jp/

*Company names and product/service names mentioned in this press release are registered trademarks or trademarks of their respective companies.

FACT BOX

  • Source: PR TIMES
  • Category: サービス提供
  • Organizations: APEX / ITR