Car Insurance Comparison Site 'Car Insurance STATION' Exceeds 15,000 Cases! Young People's Self-Comparison Rapidly Increases

Element Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture, Representative Director: Tsutomu Kondo), which operates the car insurance comparison site "Car Insurance STATION" (https://car-h.info/), announces that the cumulative number of applications has exceeded 15,000.

*Cumulative from service launch in January 2020 to March 2026

Amidst the growing need to review fixed expenses due to recent price hikes, usage has rapidly increased, especially among the active generation aged 20s to 40s.

In particular, the convenience of the "self-service type," which allows users to compare and consider options at their own pace without face-to-face or telephone solicitation, is becoming established as a new standard for insurance selection among digital native generations.

■Usage Trends from Data: Young People's 'Smart Insurance Selection' Becomes Prominent

Analysis of our site's usage revealed proactive consumption behavior, contrary to the conventional wisdom of "young people moving away from cars."

Active users in Gen Z (18-24 years old) increased by approximately 4 times in one year

From 2023 to 2024, the number of users aged 18-24 rapidly increased from 2,735 to 11,071, an increase of approximately 4 times.

This generation, skilled in scrutinizing information on social media and the web, is increasingly taking action to "compare and choose for themselves" as a means of reducing fixed costs.

30s and 40s prioritize 'Time Performance' (Taipa)

In the core demographic of 25-44 year olds, multiple company plans can be compared in just a few minutes.