Car Insurance Comparison Site 'Car Insurance STATION' Surpasses 15,000 Applications! Surge in Self-Comparison Among Young People
Car insurance comparison site 'Car Insurance STATION' surpasses 15,000 cumulative applications, with a significant increase in usage among young people.
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- 📰 Published: March 31, 2026 at 23:32
ELEMENT Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture, Representative Director: Tsutomu Kondo), which operates the car insurance comparison site "Car Insurance STATION (https://car-h.info/)", is pleased to announce that the cumulative number of applications has surpassed 15,000.
*Cumulative total from service launch in January 2020 to March 2026.
Amidst the growing need to review fixed costs due to recent price hikes, usage has surged, particularly among the working generation aged 20s to 40s.
The convenience of the "self-comparison" model, which allows users to compare and consider options at their own pace without direct sales pitches via phone or in-person, is becoming the new standard for insurance selection among the digital native generation.
■ Usage Trends from Data: "Smart Insurance Choices" by Younger Generations are Prominent
Analysis of the site's usage revealed proactive consumer behavior, contrary to the traditional notion of "young people moving away from cars."
Active Users in Generation Z (18-24 years old) Quadrupled in One Year
From 2023 to 2024, the number of users aged 18-24 has surged approximately fourfold, from 2,735 to 11,071.
This generation, adept at scrutinizing information on social media and the web, is increasingly choosing to "compare and select themselves" as a means of reducing fixed costs.
Emphasis on "Time Performance" (Taipa) for 30s and 40s
In the core demographic of 25-44 year olds, the efficiency of comparing multiple plans in just a few minutes is highly valued, meeting the needs of busy working individuals.
■ Three Unique Strengths of "Car Insurance STATION"
① Rare "No Customer Service" Web-Based Completion in the Industry
Unlike conventional insurance agencies, we strictly adhere to a style that avoids phone or in-person solicitations. We offer "the freedom to choose based on one's own judgment" to those who find excessive communication burdensome.
② Provision of "Highly Transparent Information" by Experts
Beyond simple price comparisons, we continuously publish know-how articles and the latest news written from a neutral perspective by insurance professionals.
This creates an environment where users can resolve information asymmetry and make choices with confidence.
③ Smartphone-Optimized Seamless UI/UX
The design allows for intuitive understanding of complex coverage details. The operability, enabling completion during spare moments on mobile devices, leads to a high conversion rate.
■ Future Outlook
"Car Insurance STATION" aims to achieve a new milestone of 30,000 cumulative applications.
We will continue to enhance our services by leveraging data and expanding content, aiming to realize a society where drivers can enjoy their car life more smartly and with peace of mind.
■Car Insurance STATION
This site clearly explains terms, FAQs, and points to consider when applying for car insurance. It is also convenient as you can complete everything from estimates to applications online.
■ Popular Insurance Comparison Sites
Pet Insurance: https://www.pets-station.info/
Lawyer Insurance: https://bengoshi-h.info/
Car Insurance: https://car-h.info/
Bicycle Insurance: https://jitensha-hoken.info/
Pregnancy Insurance: https://ninshin-h.info/
Fire Insurance: https://kasai-h.info/
Diabetes Insurance: https://tonyobyo-h.info/
■ ELEMENT Inc.
Our company started with IT-based travel-related services and now operates a comprehensive agency business for non-face-to-face digital insurance utilizing web marketing. Our affiliated companies also operate diverse businesses, including travel, corporate services, and table tennis.
■ Company Profile
Company Name: ELEMENT GROUP ELEMENT Inc.
Address: 3F, Modo Marche Shibuya Sakuragaoka Bldg., 10-4 Sakuragaoka-cho, Shibuya-ku, Tokyo 150-0031
FAQ
The press release states that 'Car Insurance STATION' has surpassed 15,000 cumulative applications. What is the period covered by this figure?
This figure represents the cumulative number of applications from the service launch in January 2020 up to March 2026.
The release mentions a surge in usage among young people. Which age group, in particular, has seen increased usage?
Usage among Gen Z (18-24 years old) has quadrupled between 2023 and 2024. The core demographic of 25-44 year olds also shows strong support.
What are the characteristics of the 'self-comparison' model?
The key characteristic is that users can compare and consider options at their own pace without pressure from phone or in-person sales pitches, offering the freedom to make decisions independently.
What are the reasons why 'Car Insurance STATION' is favored by users?
The main reasons include its 'no-customer-service' web-based completion model, provision of highly transparent information by experts, and a seamless UI/UX optimized for smartphones.
What is the future goal for 'Car Insurance STATION'?
The next target is to achieve 30,000 cumulative applications.