Estée Lauder Companies "Breast Cancer Campaign 2026: Toward a Breast Cancer-Free World"
ELC Japan LLC will hold its 34th annual "Breast Cancer Campaign" again this year. In addition to the Breast Cancer Awareness Month in October, they will also host a breast cancer awareness flower event in Marunouchi during Golden Week in May to support breast cancer research through information dissemination and donation activities.
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- 📰 Published: May 1, 2026 at 22:30
- 🔍 Collected: May 1, 2026 at 14:01
- 🤖 AI Analyzed: May 1, 2026 at 17:20 (3h 18m after Collected)
ELC Japan LLC (Location: Chiyoda-ku, Tokyo; Executive Officer President: James Aquilina) designates October as "Breast Cancer Awareness Month" each year and supports breast cancer research through information dissemination and donation activities with the pink ribbon as its symbol, aiming for a world without breast cancer.
The Estée Lauder Companies will continue its "Breast Cancer Campaign" for the 34th year since its inception, with the theme "Toward a Breast Cancer-Free World with Beautiful Bonds." This campaign aims to create a world free of breast cancer by supporting breast cancer research and educational initiatives.
This year, in addition to the usual October campaign, they will hold a breast cancer awareness event during Golden Week in May for the first time.
"We want to subtly bring breast cancer awareness into daily life during this time when many people are out in the city." With this in mind, the flower event in Marunouchi was born. Set in Marunouchi, Tokyo, where the music festival "La Folle Journée TOKYO 2026 Area Concert @ Marunouchi*" will be held, this event will deliver knowledge and awareness about breast cancer to many passersby.
May Breast Cancer Campaign Event Information
Breast Cancer Awareness Flower Event @ Marunouchi
Six educational panels on breast cancer will be exhibited, and those who stop and learn will receive one "Moon Dust" carnation (total of 2026 flowers distributed).
Date: May 3, 2026 (Sunday/Holiday) from 11:00 AM. The event will end once all flowers have been distributed.
Location: Maru Building, Marunouchi Nakadori side
© Increment P
[How to Participate]
STEP 1. First, learn.
Learn about the current state of breast cancer through six awareness panels.
STEP 2. Receive a flower.
Those who view the panels will receive one "Moon Dust" carnation.
* In Japan, breast cancer is the most common cancer among women.
* The 5-year relative survival rate in Japan for breast cancer when detected early and localized (limited spread of the lesion) is 99.3%.
* The number of women with breast cancer in Japan is on the rise, predicted to reach 600,000 by 2030.
* In Japan, 1 in 9 women (8.7 people) are said to develop breast cancer during their lifetime.
* Breast cancer is the leading cause of cancer death among women aged 30-64 in Japan.
* In Japan, mammography screening once every two years is recommended for women aged 40 and over.
[About the flower: Moon Dust]
"Moon Dust" is the world's first blue carnation developed by Suntory Flowers Ltd. This flower is said to last about 1.5 times longer than typical carnations and maintain its beautiful condition. By having this flower at hand, we hope it will serve as an opportunity to openly discuss breast cancer with family and friends, or naturally inspire people to go for screenings.
Distribution quantity: 2,026 flowers
Provided by: Suntory Flowers Ltd.
*[About La Folle Journée TOKYO 2026 Area Concert @ Marunouchi]
This event will be held in conjunction with the international music festival "La Folle Journée TOKYO 2026 Area Concert @ Marunouchi" (May 2 - May 5, Marunouchi area), originating from France. Last year's event attracted approximately 20,000 visitors during its duration. This festival, where classical music can be enjoyed casually, attracts families, couples, and people of all generations. In Marunouchi, vibrant with music during Golden Week, we will subtly deliver time to think about breast cancer.
Special Cooperation: Mitsubishi Estate Co., Ltd.
The Estée Lauder Companies' 34th "Breast Cancer Campaign"
Since 1992, The Estée Lauder Companies (hereinafter ELC) has been committed to the "Breast Cancer Campaign," raising awareness and working together towards a world without breast cancer, symbolized by the pink ribbon. Initiated by Evelyn H. Lauder, this campaign has become ELC's largest social contribution program among its various businesses, expanding globally.
To date, over $156 million (approximately 23.4 billion JPY) in donations have been provided by the ELC Charitable Foundation through this campaign for breast cancer research, education, and medical services. More than $114 million (approximately 17.1 billion JPY*) of this has been utilized for medical projects aimed at eradicating breast cancer through the "Breast Cancer Research Foundation® (BCRF)," the world's largest private funder of breast cancer research. The "Breast Cancer Campaign," continued after Evelyn's passing in accordance with her will, remains a source of pride and a legacy for ELC.
*1 USD = 150 JPY conversion
Continued Support for Research Creating a New Future
In Japan, ELC is also focusing on...
The Estée Lauder Companies will continue its "Breast Cancer Campaign" for the 34th year since its inception, with the theme "Toward a Breast Cancer-Free World with Beautiful Bonds." This campaign aims to create a world free of breast cancer by supporting breast cancer research and educational initiatives.
This year, in addition to the usual October campaign, they will hold a breast cancer awareness event during Golden Week in May for the first time.
"We want to subtly bring breast cancer awareness into daily life during this time when many people are out in the city." With this in mind, the flower event in Marunouchi was born. Set in Marunouchi, Tokyo, where the music festival "La Folle Journée TOKYO 2026 Area Concert @ Marunouchi*" will be held, this event will deliver knowledge and awareness about breast cancer to many passersby.
May Breast Cancer Campaign Event Information
Breast Cancer Awareness Flower Event @ Marunouchi
Six educational panels on breast cancer will be exhibited, and those who stop and learn will receive one "Moon Dust" carnation (total of 2026 flowers distributed).
Date: May 3, 2026 (Sunday/Holiday) from 11:00 AM. The event will end once all flowers have been distributed.
Location: Maru Building, Marunouchi Nakadori side
© Increment P
[How to Participate]
STEP 1. First, learn.
Learn about the current state of breast cancer through six awareness panels.
STEP 2. Receive a flower.
Those who view the panels will receive one "Moon Dust" carnation.
* In Japan, breast cancer is the most common cancer among women.
* The 5-year relative survival rate in Japan for breast cancer when detected early and localized (limited spread of the lesion) is 99.3%.
* The number of women with breast cancer in Japan is on the rise, predicted to reach 600,000 by 2030.
* In Japan, 1 in 9 women (8.7 people) are said to develop breast cancer during their lifetime.
* Breast cancer is the leading cause of cancer death among women aged 30-64 in Japan.
* In Japan, mammography screening once every two years is recommended for women aged 40 and over.
[About the flower: Moon Dust]
"Moon Dust" is the world's first blue carnation developed by Suntory Flowers Ltd. This flower is said to last about 1.5 times longer than typical carnations and maintain its beautiful condition. By having this flower at hand, we hope it will serve as an opportunity to openly discuss breast cancer with family and friends, or naturally inspire people to go for screenings.
Distribution quantity: 2,026 flowers
Provided by: Suntory Flowers Ltd.
*[About La Folle Journée TOKYO 2026 Area Concert @ Marunouchi]
This event will be held in conjunction with the international music festival "La Folle Journée TOKYO 2026 Area Concert @ Marunouchi" (May 2 - May 5, Marunouchi area), originating from France. Last year's event attracted approximately 20,000 visitors during its duration. This festival, where classical music can be enjoyed casually, attracts families, couples, and people of all generations. In Marunouchi, vibrant with music during Golden Week, we will subtly deliver time to think about breast cancer.
Special Cooperation: Mitsubishi Estate Co., Ltd.
The Estée Lauder Companies' 34th "Breast Cancer Campaign"
Since 1992, The Estée Lauder Companies (hereinafter ELC) has been committed to the "Breast Cancer Campaign," raising awareness and working together towards a world without breast cancer, symbolized by the pink ribbon. Initiated by Evelyn H. Lauder, this campaign has become ELC's largest social contribution program among its various businesses, expanding globally.
To date, over $156 million (approximately 23.4 billion JPY) in donations have been provided by the ELC Charitable Foundation through this campaign for breast cancer research, education, and medical services. More than $114 million (approximately 17.1 billion JPY*) of this has been utilized for medical projects aimed at eradicating breast cancer through the "Breast Cancer Research Foundation® (BCRF)," the world's largest private funder of breast cancer research. The "Breast Cancer Campaign," continued after Evelyn's passing in accordance with her will, remains a source of pride and a legacy for ELC.
*1 USD = 150 JPY conversion
Continued Support for Research Creating a New Future
In Japan, ELC is also focusing on...