Aveda x Moomin: Limited Edition Collection Spreading 'Kindness' to be Released on May 6, 2026 (Wednesday)
Aveda, which proposes holistic beauty by fusing plant-derived ingredients and science, will release a limited-edition collection in collaboration with the beloved Moomin, available in limited quantities from May 6, 2026 (Wednesday). This special collaboration realizes the resonance between Aveda's mission to 'care for people and the planet' and Moomin's worldview that respects nature and diversity and shows compassion for others. It aims to embody the idea that self-care for oneself extends to gifts for loved ones and kindness towards the Earth.
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- 📰 Published: May 2, 2026 at 06:43
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Aveda, which proposes holistic beauty by fusing plant-derived ingredients and science, will release a limited-edition collection in collaboration with the beloved Moomin, available in limited quantities from May 6, 2026 (Wednesday).
This special collaboration comes from the resonance between Aveda's mission to 'care for people and the planet' and Moomin's worldview, which respects nature and diversity and shows compassion for others. It embodies the idea that self-care for oneself extends to gifts for loved ones and kindness towards the Earth.
Optimal lineup for Mother's Day gifts
The collection features special Moomin-themed designs on everyday items, including Aveda's iconic Paddle Brush. The designs, which combine gentleness and playfulness, are perfect for Mother's Day gifts.
■ Paddle Brush / Mini Paddle Brush
Our best-selling signature brushes are now available in special designs featuring Moomin and friends.
Paddle Brush (2 types): ¥5,390 each (tax included)
Mini Paddle Brush (2 types): ¥4,730 each (tax included)
■ Concentrate Shine Oil
Smooths each strand of hair and provides rich shine.
Concentrate Shine Oil 30mL: ¥6,710 (tax included)
Limited Gift Campaign also available
Customers who purchase Moomin limited-design products will receive original items.
*Limited quantities, while supplies last.
■ Purchases of ¥6,600 (tax included) or more
Receive a Moomin limited-design original sticker.
■ Purchases of ¥11,000 (tax included) or more
Receive a Moomin limited-design original pouch & original sticker.
■ Purchases of ¥22,000 (tax included) or more
Receive a Moomin limited-design original stainless bottle and original sticker.
Pop-up event to be held
A pop-up event will be held at Isetan Shinjuku starting May 6, 2026 (Wednesday). At the venue, you can get a firsthand look at the collaboration products, and exclusive gifts will be offered based on purchase amounts.
Additionally, a special motif engraving service will be available exclusively at the event venue. Why not make your Mother's Day gift or self-reward even more special?
■ Special event-exclusive engraving
A special motif engraving service will be available exclusively at the event venue. When purchasing a Paddle Brush or Mini Paddle Brush, you can choose to have a Moomin or Little My engraving in addition to a name engraving. Why not make your Mother's Day gift or self-reward even more special?
*Engraving may take some time.
Mini Paddle Brush: ¥4,400 (tax included) Paddle Brush: ¥5,060 (tax included)
■ Isetan Shinjuku Store exclusive bottle gift
For purchases of ¥22,000 (tax included) or more, receive a Moomin limited-design original sticker & original stainless bottle.
Pop-up event overview
Date: May 6 (Wednesday) - May 12 (Tuesday)
Location: Isetan Shinjuku Main Building B2F Isetan Beauty Apothecary/Aveda
Inquiries: Aveda Isetan Shinjuku Store
TEL: 03-3352-1111 (main number)
Moomin x Aveda Collaboration Collection
Release Date: May 6, 2026 (Wednesday)
*Available at network salons, official online shop, and select department stores/stores.
*Only "Concentrate Shine Oil" is scheduled for release at the end of May 2026.
About Moomin
"Moomin" was created by Tove Jansson, a national author, painter, and artist from Finland. The stories featuring Moomintroll and his friends have been translated and published in over 60 countries. Goods, spots, and animations based on the original novels, comics, and picture books are loved by many people not only in its home country of Finland but also in Japan and many other countries.
Thoughts behind the collaboration
Since its founding, Aveda has centered its brand on environmental consideration and social contribution. This collection re-proposes that the act of "care" extends not only to oneself but also to those around us and the global environment.
The stories of Moominvalley teach the importance of accepting differences and living in harmony with nature. These values also apply to the world we live in.
To protect this Earth, our "homeland." We offer an opportunity to spread kindness through small daily choices.
About Aveda
Since 1978, Aveda has been driven by the power of nature, on Earth
This special collaboration comes from the resonance between Aveda's mission to 'care for people and the planet' and Moomin's worldview, which respects nature and diversity and shows compassion for others. It embodies the idea that self-care for oneself extends to gifts for loved ones and kindness towards the Earth.
Optimal lineup for Mother's Day gifts
The collection features special Moomin-themed designs on everyday items, including Aveda's iconic Paddle Brush. The designs, which combine gentleness and playfulness, are perfect for Mother's Day gifts.
■ Paddle Brush / Mini Paddle Brush
Our best-selling signature brushes are now available in special designs featuring Moomin and friends.
Paddle Brush (2 types): ¥5,390 each (tax included)
Mini Paddle Brush (2 types): ¥4,730 each (tax included)
■ Concentrate Shine Oil
Smooths each strand of hair and provides rich shine.
Concentrate Shine Oil 30mL: ¥6,710 (tax included)
Limited Gift Campaign also available
Customers who purchase Moomin limited-design products will receive original items.
*Limited quantities, while supplies last.
■ Purchases of ¥6,600 (tax included) or more
Receive a Moomin limited-design original sticker.
■ Purchases of ¥11,000 (tax included) or more
Receive a Moomin limited-design original pouch & original sticker.
■ Purchases of ¥22,000 (tax included) or more
Receive a Moomin limited-design original stainless bottle and original sticker.
Pop-up event to be held
A pop-up event will be held at Isetan Shinjuku starting May 6, 2026 (Wednesday). At the venue, you can get a firsthand look at the collaboration products, and exclusive gifts will be offered based on purchase amounts.
Additionally, a special motif engraving service will be available exclusively at the event venue. Why not make your Mother's Day gift or self-reward even more special?
■ Special event-exclusive engraving
A special motif engraving service will be available exclusively at the event venue. When purchasing a Paddle Brush or Mini Paddle Brush, you can choose to have a Moomin or Little My engraving in addition to a name engraving. Why not make your Mother's Day gift or self-reward even more special?
*Engraving may take some time.
Mini Paddle Brush: ¥4,400 (tax included) Paddle Brush: ¥5,060 (tax included)
■ Isetan Shinjuku Store exclusive bottle gift
For purchases of ¥22,000 (tax included) or more, receive a Moomin limited-design original sticker & original stainless bottle.
Pop-up event overview
Date: May 6 (Wednesday) - May 12 (Tuesday)
Location: Isetan Shinjuku Main Building B2F Isetan Beauty Apothecary/Aveda
Inquiries: Aveda Isetan Shinjuku Store
TEL: 03-3352-1111 (main number)
Moomin x Aveda Collaboration Collection
Release Date: May 6, 2026 (Wednesday)
*Available at network salons, official online shop, and select department stores/stores.
*Only "Concentrate Shine Oil" is scheduled for release at the end of May 2026.
About Moomin
"Moomin" was created by Tove Jansson, a national author, painter, and artist from Finland. The stories featuring Moomintroll and his friends have been translated and published in over 60 countries. Goods, spots, and animations based on the original novels, comics, and picture books are loved by many people not only in its home country of Finland but also in Japan and many other countries.
Thoughts behind the collaboration
Since its founding, Aveda has centered its brand on environmental consideration and social contribution. This collection re-proposes that the act of "care" extends not only to oneself but also to those around us and the global environment.
The stories of Moominvalley teach the importance of accepting differences and living in harmony with nature. These values also apply to the world we live in.
To protect this Earth, our "homeland." We offer an opportunity to spread kindness through small daily choices.
About Aveda
Since 1978, Aveda has been driven by the power of nature, on Earth