[Starts Friday, April 24] Dermatological Cosmetics Brand Clinique Holds 'Early Summer Glow Campaign'!

Dermatological cosmetics brand 'Clinique' will hold the 'Early Summer Glow Campaign' starting Friday, April 24, allowing customers to experience euphoric, glowing skin for early summer. In this campaign, Clinique proposes skincare and makeup that create a transparent, glowing complexion even in early summer, focusing on the sheer blush 'Cheek Pop' and the medicated hydrating serum 'Moisture Surge Glow Refine Serum (Quasi-drug)'. Additionally, in collaboration with beauty creator Momoko Ushie (Momochi), a GRWM (Get Ready With Me) video using these items has been released on YouTube. This campaign will be held in two parts: Wave 1 and Wave 2. Different limited-edition benefits will be available during each period. Momoko Ushie (Momochi) | Beauty Creator After working as an underground idol and popular apparel store clerk, she transitioned into a beauty expert and entrepreneur. Currently, as a mind-body beauty expert, she is active based on the concept of 'euphoric beauty' of the mind and body. Based on her own experiences, she researches and shares information on skincare, makeup, and inner care focusing on ingredients and nutrition. ■ 'Glow Look' Highly Recommended for Early Summer In early summer, due to rising temperatures, people tend to sweat more, leading to a lack of moisture inside the skin, resulting in an 'inner dry' state. It is also a time when rough skin caused by sweat and stiffness due to disordered keratin are likely to occur. Because of this season, Clinique, born from dermatological science, proposes skincare and makeup aimed at achieving transparent, glowing skin. After moisturizing and caring for the keratin with the serum to create plump, glowing skin, layer on the sheer blush. Building the base for glowing skin starting from skincare makes it shine even more. This time, we have prepared three glow looks paired with three recommended blush colors that look great under the summer sky. We will also introduce the favorite look of beauty creator Momoko Ushie (Momochi). \Here is Momoko Ushie's (Momochi's) recommended LOOK/ Reflecting light for a sharp shine. The refined "Crystal Glow" Apply a lavender-colored blush that enhances transparency and shines as it catches the light, topped with a deep-colored lipstick. The glass-like clear gloss and three-dimensional effect give an elegant and sophisticated impression. Cheek Pop #15 Pansy Pop 4,400 yen (tax included) Almost Lipstick #Black Honey 4,730 yen (tax included) Comment from beauty creator Momoko Ushie (Momochi): "By layering the sheer, clear Almost Lipstick #Black Honey over the 'Pansy Pop' color, which enhances summer-like freshness and transparency, it creates an elegant, glossy, and mature visual. It gives a special finish to a different version of yourself!" Softly emitting light as if transparent. The pure and clear "Fairy Glow" Apply a pale, ephemeral pink blush that looks as if it's clad in soft light, and a pink lipstick that adds a hint of sweetness. The highly transparent flush and gloss blend together for a pure and lovely impression. Cheek Pop #21 Ballerina Pop 4,400 yen (tax included) Almost Lipstick #Pink Honey 4,730 yen (tax included) A slowly oozing glow that makes the most of the bare skin feel. The relaxed "Natural Glow" Apply a nude-toned blush that blends into the skin and a lipstick that adds a soft, healthy flush. With a natural flush and gloss that seem to melt into the bare skin, it creates a natural and sheer impression. Cheek Pop #05 Nude Pop 4,400 yen (tax included) Almost Lipstick #Nude Honey 4,730 yen (tax included) ■ The Long-Selling "Cheek Pop," Winner of 65 Cosmetics Awards (*1) Long-lasting formula. The 'transparent blush' that wears a moist, beautiful glow. Thanks to a unique slow-bake process (patented technology) that slowly transforms a liquid into a powder, it fits moistly onto the skin despite being a powder. Its feature is a meticulous formula that maintains its freshly-applied beauty for a long time. It draws out transparency, finishing the cheeks with a natural glow and healthy flush. Cheek Pop (13 colors in total) 4,400 yen (tax included) ■ The Popular "Medicated Moist Glow Drop Serum" for Preparing Summer Glow Skin Keratin care + Moisture + Glow all in one bottle. The light-feeling "Medicated Hydrating Serum" Formulated with two types of 'active ingredients to prevent rough skin (*2)' and 'Moisture Drop Cocktail (*3)', it addresses both rough and dry skin. It has an oil-free formula that is easy to incorporate into summer skincare. With a light-feeling, milky white texture, it circulates moisture.