[Kansai Debut] Popular "Convenience Store" Concept Store Opens in Minamihorie, Osaka for a Limited Time: The Ordinary Mini-Mart. OSAKA

"The Ordinary," a skincare brand dedicated to providing "science-based skincare for everyone," has announced that its limited-time pop-up store "The Ordinary Mini-Mart" in Minamihorie, Osaka, has entered its second day since opening on Thursday, April 23, 2026. The store has welcomed approximately 300 visitors per day. We are excited to share specific details about the experiences and limited-edition items available at "The Ordinary Mini-Mart" that were not fully covered in previous announcements. This event reinterprets the familiar presence of a "convenience store" from The Ordinary's perspective, creating a space where high-quality skincare can be experienced in a way that is easy to understand and accessible. ■ [Venue Experience] A Unique Sales Space Reinterpreting the "Convenience Store" This pop-up, the first of its kind in the Kansai region, features a spatial design themed around a "convenience store." Inside the store, products are lined up just like in an actual convenience store, allowing visitors to pick up and choose items freely. This offers a intuitive and approachable way to experience The Ordinary's unique approach of choosing skincare by "ingredients" and "function." Furthermore, through a sales format that is familiar in daily life, the design allows those who may have previously felt a hurdle with skincare to easily experience the brand. ■ [Limited Item Details] Pop-up Exclusive Products Only Available Here ・Rice ball (Onigiri) themed lip balm (1,760 yen including tax) A limited-edition package inspired by the "onigiri," an iconic symbol of convenience stores. ・Skincare Bento Set (6,160 yen and up including tax) A limited-edition set combining popular products, designed to be enjoyed like a bento box. ・Popular Product Lineup (from 1,100 yen including tax) Standard items offered at prices easy for daily use. The playful appearance combined with practical product configurations has garnered significant attention from visitors. ■ [Brand Experience] Embodying "Approachability x Simplicity" "The Ordinary Mini-Mart" is an experiential store that intuitively conveys the brand's core values of "transparency" and "integrity." Through the convenience store format that blends into daily life, it provides a place where skincare can be felt as something more personal. Event Name: The Ordinary Mini-Mart Organizer: The Ordinary Location: 1-11-8-101 Minamihorie, Nishi-ku, Osaka City, Osaka Duration: April 23 (Thursday) – April 29 (Wednesday) Hours: 11:00 AM – 7:00 PM For more information about The Ordinary, please visit www.theordinary.com. Products are also available at @cosme, Amazon, Rakuten, and more. About The Ordinary The Ordinary is an evolving skincare brand that uses well-known ingredients and familiar effective technologies to enhance the integrity of pricing and communication in skincare. We were born to express honesty in the humblest form. Its products are pioneering not in technology, but in transparency and integrity. The Ordinary is an "Honest Formula." About Estée Lauder Companies The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products, and is the steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.