The Ordinary Launches Convenience Store Concept in Osaka, Expanding Access to Skincare Science in Kansai.

Key facts

  • The Ordinary Launches Convenience Store Concept in Osaka, Expanding Access to Skincare Science in Kansai.
  • Skincare brand The Ordinary will host a pop-up event called "The Ordinary Minimart," a convenience store concept, in Minami-Horie, Osaka, from April 23 to April 29, 2026. This decision follows the success of a similar event in Shimokitazawa, Tokyo, in August 2025, which attracted over 4,700 visitors in 10 days. The objective is to expand access to science-based skincare in the Kansai region. The venue will offer best-selling products and limited-edition items. The Ordinary is a brand under Estée Lauder Companies.
  • Source: PR Times
  • Date: April 13, 2026

Direct answer

Skincare brand The Ordinary will host a pop-up event called "The Ordinary Minimart," a convenience store concept, in Minami-Horie, Osaka, from April 23 to April 29, 2026. This decision follows the success of a similar event in Shimokitazawa, Tokyo, in August 2025, which attracted over 4,700 visitors in 10 days. The objective is to expand access to science-based skincare in the Kansai region. The venue will offer best-selling products and limited-edition items. The Ordinary is a brand under Estée Lauder Companies.

Citation
The Ordinary Launches Convenience Store Concept in Osaka, Expanding Access to Skincare Science in Kansai. (April 13, 2026), PR Times
Source
PR Times
Date
April 13, 2026
Skincare brand The Ordinary will host a pop-up event called "The Ordinary Minimart," a convenience store concept, in Minami-Horie, Osaka, from April 23 to April 29, 2026. This decision follows the success of a similar event in Shimokitazawa, Tokyo, in August 2025, which attracted over 4,700 visitors in 10 days. The objective is to expand access to science-based skincare in the Kansai region. The venue will offer best-selling products and limited-edition items. The Ordinary is a brand under Estée Lauder Companies.
イベントNQ 31/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 13, 2026 at 22:00
  • 🔍 Collected: April 13, 2026 at 16:35
  • 🤖 AI Analyzed: April 13, 2026 at 17:50 (1h 14m after Collected)
The Ordinary, a skincare brand known for its science-based formulations and honest pricing, is bringing its "The Ordinary Minimart" pop-up event to Osaka. This initiative, running from April 23 to April 29, aims to reinterpret the convenience store format through The Ordinary's lens, providing an accessible space to experience ingredient-focused skincare. The choice of Minami-Horie, Osaka, a hub for fashion, lifestyle, and culture, is strategic for connecting with a new generation of consumers. The decision to expand to Osaka was driven by the success of the Tokyo event in Shimokitazawa in August 2025, which saw over 4,700 attendees in 10 days, indicating strong Japanese interest in accessible, education-focused skincare. The core message of "science-based skincare for everyone" guides this event, especially as consumer spending is impacted by rising prices. Visitors can explore best-selling products, learn about ingredient formulations through clear product displays, and purchase pop-up exclusive items like "Ordinary Rice," skincare bento sets, and onigiri lip balms. The event will be open from 11:00 AM to 7:00 PM. The Ordinary's products are also available online via www.theordinary.com, @cosme, Amazon, and Rakuten. The Ordinary is a brand under Estée Lauder Companies, a global leader in high-quality skincare, makeup, fragrance, and haircare products, managing approximately 150 luxury and prestige brands worldwide.

FAQ

What is The Ordinary Minimart and where is it located?

The Ordinary Minimart is a pop-up event by The Ordinary, a skincare brand, reinterpreting the convenience store format. It is located in Minami-Horie, Osaka.

When is The Ordinary Minimart event taking place in Osaka?

The Ordinary Minimart event in Osaka is scheduled to run from April 23 to April 29.

What is the main goal of The Ordinary Minimart initiative?

The main goal of The Ordinary Minimart initiative is to provide an accessible space for consumers to experience ingredient-focused skincare, embodying their message of 'science-based skincare for everyone'.

What kind of exclusive items can visitors purchase at the Osaka pop-up?

Visitors can purchase pop-up exclusive items such as 'Ordinary Rice', skincare bento sets, and onigiri lip balms at the Osaka Minimart.

Besides the pop-up event, where else can people purchase The Ordinary products in Japan?

The Ordinary products are also available online via www.theordinary.com, @cosme, Amazon, and Rakuten.

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