Launch of the Official Instagram Account for the Local Products Shop 'Nomono'

● JR East Retail Net Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Hidemaro Onishi) will begin operating the official Instagram account for the local products shop 'Nomono' starting March 29, 2026. ● This account aims to provide a space where customers can enjoy discovering new regions and products through the stories behind local food and craftsmanship. ● The account will provide information on the 'Nomono' local products shop, the 'Nomono Selection' within the JRE MALL 'Otoriyose Kippu' (Order-by-Mail Ticket) service, and the 'Hakobyun' train cargo transport service.

1. Purpose This account is being launched to provide a space where customers can enjoy discovering new regions and products through the stories behind food and craftsmanship in various regions, primarily in Eastern Japan.

2. Account Information Display Name: Local Products Shop Nomono [Official] Username: nomono_jp_official URL: https://www.instagram.com/nomono_jp_official/

3. Information Provided We will provide information regarding products handled by the 'Nomono' local products shop, the 'Nomono Selection' within the JRE MALL 'Otoriyose Kippu' service, and the 'Hakobyun' train cargo transport service.

4. Other We have various other social media accounts and would appreciate it if you could take a look. (1) X Display Name: Local Products Shop Nomono [Official] Username: @nomonokun (2) Facebook Display Name: Nomono Username: @nomonokun (3) Online community for discussing local food and charm: 'Dekitate! Official Circle Hall' Display Name: Rediscover Delicious Japan! by Nomono