Looks like a Backpack, Outstanding Cooling Performance Inside. German "BE-CooL" 2026 New Product Appears on Makuake — Pre-sale Starts May 26th (Friday) at 10 AM
German bag brand "BE-CooL" has announced its new 2026 product, the "BE-CooL Cooler Backpack," which combines a stylish appearance with excellent cooling performance. Applying over 26 years of insulation technology, it will be available for pre-sale on Makuake starting May 26th.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 14:22 (3h 50m after Collected)
German bag brand "BE-CooL" will begin pre-sales of its 2026 new product, the "BE-CooL Cooler Backpack," on the crowdfunding service "Makuake" from 10:00 AM on Friday, May 26, 2026.
It is currently featured on Makuake's "Coming Soon" page. By registering for notifications before the sales start, you can access it as soon as it launches.
"Don't hide your cooler bag." — A cooler backpack you carry as a fashion statement.
The BE-CooL Cooler Backpack has a minimal and stylish backpack exterior. However, inside, a 7-layer insulation structure is installed on the back.
BE-CooL, which has refined its insulation technology for over 26 years in Germany, applied its multi-layer insulation structure, originally developed to protect PCs and tablets from heat, to cooler bags. It achieves both a "look that doesn't resemble a cooler bag" and "authentic cooling performance."
Key Features:
① Large capacity 22L, roll-top structure: The roll-top system allows for adjustable capacity. It supports a wide range of uses from daily life to outdoor activities. The size is 28×13×64cm (H) and weighs approximately 900g.
② Maximum 7-layer insulation structure: On the back part*, 7 layers of insulation material (polyethylene foam insulation) are layered to keep items cold for a long time. The interior is made of EVA resin and is waterproof, so it can be wiped clean. *The number of material layers used varies depending on the section (2 to 7 layers).
③ Water-repellent coating: The exterior is made of polyester (water-repellent coating). It handles sudden rain and protects food and belongings from getting wet.
④ Back mesh & wide straps: The back part has a mesh structure to ensure breathability. Wide shoulder straps reduce the burden on the shoulders from heavy loads.
⑤ Available in 3 colors: Choose from brown, white, and beige. You can select the color that matches your lifestyle and coordination.
Makuake Pre-sale Benefits:
During the Makuake pre-sale, you can purchase it at a limited price of up to 30% OFF. However, as it is offered in limited quantities, there is a possibility that it will be a scramble as soon as sales begin.
First, press the "Receive Notifications" button on the Makuake page to prepare to receive sales announcements.
▼ Makuake "Coming Soon" page here:
https://www.makuake.com/project/becool-cooler-bagpack/
Detailed information released in advance on LINE Official Account:
If you want to know detailed information such as price and colors as soon as possible, we recommend "Friend Registration" on the LINE Official Account. In addition to information published on Makuake, exclusive advance information for LINE friends will also be delivered.
▼ Register as a LINE friend here:
https://lin.ee/Z45g9ek
[Contact for this matter]
Company Name: EJP LLC
Representative: Hidekazu Enomoto
Location: Nishi-Shinjuku Mizuma Building 6F, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
URL: https://ejpcorp.com
Email: info@ejpcorp.com
Instagram: https://instagram.com/becool_japan
Facebook: https://www.facebook.com/becooljapan
It is currently featured on Makuake's "Coming Soon" page. By registering for notifications before the sales start, you can access it as soon as it launches.
"Don't hide your cooler bag." — A cooler backpack you carry as a fashion statement.
The BE-CooL Cooler Backpack has a minimal and stylish backpack exterior. However, inside, a 7-layer insulation structure is installed on the back.
BE-CooL, which has refined its insulation technology for over 26 years in Germany, applied its multi-layer insulation structure, originally developed to protect PCs and tablets from heat, to cooler bags. It achieves both a "look that doesn't resemble a cooler bag" and "authentic cooling performance."
Key Features:
① Large capacity 22L, roll-top structure: The roll-top system allows for adjustable capacity. It supports a wide range of uses from daily life to outdoor activities. The size is 28×13×64cm (H) and weighs approximately 900g.
② Maximum 7-layer insulation structure: On the back part*, 7 layers of insulation material (polyethylene foam insulation) are layered to keep items cold for a long time. The interior is made of EVA resin and is waterproof, so it can be wiped clean. *The number of material layers used varies depending on the section (2 to 7 layers).
③ Water-repellent coating: The exterior is made of polyester (water-repellent coating). It handles sudden rain and protects food and belongings from getting wet.
④ Back mesh & wide straps: The back part has a mesh structure to ensure breathability. Wide shoulder straps reduce the burden on the shoulders from heavy loads.
⑤ Available in 3 colors: Choose from brown, white, and beige. You can select the color that matches your lifestyle and coordination.
Makuake Pre-sale Benefits:
During the Makuake pre-sale, you can purchase it at a limited price of up to 30% OFF. However, as it is offered in limited quantities, there is a possibility that it will be a scramble as soon as sales begin.
First, press the "Receive Notifications" button on the Makuake page to prepare to receive sales announcements.
▼ Makuake "Coming Soon" page here:
https://www.makuake.com/project/becool-cooler-bagpack/
Detailed information released in advance on LINE Official Account:
If you want to know detailed information such as price and colors as soon as possible, we recommend "Friend Registration" on the LINE Official Account. In addition to information published on Makuake, exclusive advance information for LINE friends will also be delivered.
▼ Register as a LINE friend here:
https://lin.ee/Z45g9ek
[Contact for this matter]
Company Name: EJP LLC
Representative: Hidekazu Enomoto
Location: Nishi-Shinjuku Mizuma Building 6F, 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
URL: https://ejpcorp.com
Email: info@ejpcorp.com
Instagram: https://instagram.com/becool_japan
Facebook: https://www.facebook.com/becooljapan