Eitaro Sohonpo Launches Summer Gift Feature on Its Official Online Store

Eitaro Sohonpo Co., Ltd. (head office: Nihonbashi, Chuo-ku, Tokyo; President and Representative Director: Masaki Hosoda) launched its “Summer Gift Feature” on the Eitaro official online store on Friday, May 15, 2026. The feature offers a wide selection of refreshing Japanese confectionery assortments suitable for summer gifts, including ochugen midyear gifts, seasonal greetings, corporate gifts, and bulk orders for business customers. Some items are available with free shipping. Customers are invited to enjoy Eitaro’s chilled “Edo Ryoka” sweets, including its long-popular anmitsu and mizu yokan. Recommended items include the “Ayase SA Edo Ryoka Assortment,” a summer gift set featuring anmitsu, brown sugar syrup jelly made with carefully selected Okinawan brown sugar, chilled zenzai that highlights the natural flavor and texture of azuki beans, chewy warabi mochi, and convenient bite-sized mizu yokan that can be eaten straight from the package. Two assortment sizes are available. The “Bite-Sized Mizu Yokan Chisa Squirrel Collaboration Tin” is a gift version of the summer staple created in collaboration with illustrator Chisa Fujioka. The set includes smooth koshian made with Hokkaido azuki beans, tsubushian with the rich flavor of whole bean pieces, and matcha with the aroma of Japanese tea. It is best enjoyed well chilled. The “Anmitsu Assortment EOA” contains popular anmitsu with koshian made from Hokkaido azuki beans, crisp kanten jelly, flavorful red peas, and assorted fruits. It also includes syrups inspired by Eitaro’s signature Eitaro Ame candies, including black candy, matcha candy, and Amaou strawberry, for a uniquely Eitaro-style assortment. The “Canned Mizu Yokan Assortment NM3” uses Hokkaido azuki beans and includes smooth, easy-to-swallow azuki, Ogura for a fuller azuki flavor, and Kuzuzakura, which wraps salted cherry leaves in smooth, chewy kudzu. The assortment allows customers to enjoy the taste of fresh Japanese sweets at any time. Additional gift-suitable products such as kintsuba, dorayaki, and Tokyo Peasen are also available, with various items supporting noshi gift wrapping. Founded in 1818, Eitaro Sohonpo is a Japanese confectionery manufacturer and retailer headquartered in Nihonbashi, Tokyo. The company name comes from Eitaro, who opened the Nihonbashi main store in 1857 and later became the third-generation Yasubei Hosoda. As a candy maker affiliated with the National Candy Confectionery Industrial Cooperative Association, the company has one of the longest histories in Japan. Its products include candies, fresh sweets, yokan, baked sweets, and anmitsu. Eitaro also operates concept-focused brands such as Ameya Eitaro for candy, Nihonbashi Eitaro for casual packaging, Tokyo Peasen for Tokyo souvenirs, and Karadani Eitaro for health-conscious products. With a corporate culture that values learning from the past while embracing the new, its production sites continue to use both modern machinery and traditional techniques and equipment.