MOVADO Launches "THE HERITAGE 1917", a Modern Reimagining of a 1917 Masterpiece
Movado is set to release "THE HERITAGE 1917" series in May 2026, a modern reinterpretation of its first square watch from 1917. This 100th-anniversary model features Art Deco design elements and a Swiss-made automatic movement.
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3650255 / Vintage Blue 3650257 / Charcoal 3650256 / Blue 3650253 / Green
## MOVADO's Latest Work, "THE HERITAGE 1917" Series to be Released
### ~A 100th Anniversary Model Modernly Reimagining the Square Watch Unveiled in 1917~
Movado Watch (official importer: Eiko Tokei Co., Ltd.) will launch "THE HERITAGE 1917" series in May 2026. This new series, from its core "HERITAGE" collection, revives Movado's first square watch from 1917, alongside the brand's iconic "MUSEUM CLASSIC" collection, which features only a single dot at the 12 o'clock position.
Since its founding in 1881, Movado has continuously designed unique Swiss-made watches that reflect the style, spirit, and innovation of each era.
The Heritage Collection draws inspiration from this rich archive, bringing vintage icons back to life in a modern context. From the geometric elegance of Art Deco to the sculptural clarity of Mid-Century Modernism and the retro-futuristic coolness of the Space Age, each timepiece connects the past and present, embodying both celebration and reinvention.
## Celebrating the 100th Anniversary of the Square Watch
In 1917, Movado unveiled its first square watch, introducing a distinctively shaped case framed by Art Deco lines and artistic Arabic numerals.
In an era of cultural constant change, this new square watch found its way onto the wrists of the fashion-conscious, passed through the doors of Prohibition-era speakeasies, and marched into the future.
This new release, "THE HERITAGE 1917," honors this historical design, reconstructing Movado's original 1917 model for the modern age.
Born over 100 years, "THE HERITAGE 1917" revives Movado's Art Deco era square watch with sophisticated geometric patterns and stylish Arabic numerals. It features a 35mm x 45.2mm stainless steel case, a newly designed uniling bracelet, a cool sunburst gradient dial with subtle color variations, and a see-through case back.
### Stainless Steel Uniling Bracelet
316L, also known as surgical or marine-grade stainless steel, is designed to achieve an optimal balance of scratch resistance and corrosion resistance. Movado's bracelets are designed with style versatility in mind, featuring brushed or polished finishes down to the finest detail, as well as durability and comfort for everyday wear.
### The Heart of Automatic Winding
At its core, it is equipped with a finely tuned Swiss-made Sellita SW200 automatic movement that draws energy from the natural motion of the wrist. Each design, a testament to Swiss precision and enduring craftsmanship, features smooth, flowing hands and an open heart visible through the sapphire crystal see-through back.
## Technical Data
- Product Name: THE HERITAGE 1917
- Product Numbers
- 3650255 / 3650256 / 3650257
- 3650253
- Case Material
- Stainless Steel
- Stainless Steel / Yellow Gold IP
- Dial
- Sunburst Gradient Dial (Vintage Blue, Blue, Charcoal)
- Green Sunburst Gradient Dial
- Strap
- Stainless Steel Bracelet
- Cognac Leather
- Price
- ¥330,000 (tax included)
- ¥275,000 (tax included)
- Common Features
- Case Size: 45.2mm x 35mm
- Index: Arabic Numerals
- Movement: Automatic Sellita SW200
- Power Reserve: 38 hours
- Jewels: 26
- Vibrations: 28,800 vibrations/hour
- Water Resistance: 3 ATM
- Release: May 2026
## [About MOVADO]
MOVADO, a brand that "continuously advances" with excellent design and innovative ideas, was founded in 1881 by Achille Ditesheim in La Chaux-de-Fonds. It has continuously released artistic watches up to the present day. Holding over 100 patents related to watch manufacturing and decoration, it has produced numerous historical masterpieces. It features a movement composed of three faces to fit the curved case.
## MOVADO's Latest Work, "THE HERITAGE 1917" Series to be Released
### ~A 100th Anniversary Model Modernly Reimagining the Square Watch Unveiled in 1917~
Movado Watch (official importer: Eiko Tokei Co., Ltd.) will launch "THE HERITAGE 1917" series in May 2026. This new series, from its core "HERITAGE" collection, revives Movado's first square watch from 1917, alongside the brand's iconic "MUSEUM CLASSIC" collection, which features only a single dot at the 12 o'clock position.
Since its founding in 1881, Movado has continuously designed unique Swiss-made watches that reflect the style, spirit, and innovation of each era.
The Heritage Collection draws inspiration from this rich archive, bringing vintage icons back to life in a modern context. From the geometric elegance of Art Deco to the sculptural clarity of Mid-Century Modernism and the retro-futuristic coolness of the Space Age, each timepiece connects the past and present, embodying both celebration and reinvention.
## Celebrating the 100th Anniversary of the Square Watch
In 1917, Movado unveiled its first square watch, introducing a distinctively shaped case framed by Art Deco lines and artistic Arabic numerals.
In an era of cultural constant change, this new square watch found its way onto the wrists of the fashion-conscious, passed through the doors of Prohibition-era speakeasies, and marched into the future.
This new release, "THE HERITAGE 1917," honors this historical design, reconstructing Movado's original 1917 model for the modern age.
Born over 100 years, "THE HERITAGE 1917" revives Movado's Art Deco era square watch with sophisticated geometric patterns and stylish Arabic numerals. It features a 35mm x 45.2mm stainless steel case, a newly designed uniling bracelet, a cool sunburst gradient dial with subtle color variations, and a see-through case back.
### Stainless Steel Uniling Bracelet
316L, also known as surgical or marine-grade stainless steel, is designed to achieve an optimal balance of scratch resistance and corrosion resistance. Movado's bracelets are designed with style versatility in mind, featuring brushed or polished finishes down to the finest detail, as well as durability and comfort for everyday wear.
### The Heart of Automatic Winding
At its core, it is equipped with a finely tuned Swiss-made Sellita SW200 automatic movement that draws energy from the natural motion of the wrist. Each design, a testament to Swiss precision and enduring craftsmanship, features smooth, flowing hands and an open heart visible through the sapphire crystal see-through back.
## Technical Data
- Product Name: THE HERITAGE 1917
- Product Numbers
- 3650255 / 3650256 / 3650257
- 3650253
- Case Material
- Stainless Steel
- Stainless Steel / Yellow Gold IP
- Dial
- Sunburst Gradient Dial (Vintage Blue, Blue, Charcoal)
- Green Sunburst Gradient Dial
- Strap
- Stainless Steel Bracelet
- Cognac Leather
- Price
- ¥330,000 (tax included)
- ¥275,000 (tax included)
- Common Features
- Case Size: 45.2mm x 35mm
- Index: Arabic Numerals
- Movement: Automatic Sellita SW200
- Power Reserve: 38 hours
- Jewels: 26
- Vibrations: 28,800 vibrations/hour
- Water Resistance: 3 ATM
- Release: May 2026
## [About MOVADO]
MOVADO, a brand that "continuously advances" with excellent design and innovative ideas, was founded in 1881 by Achille Ditesheim in La Chaux-de-Fonds. It has continuously released artistic watches up to the present day. Holding over 100 patents related to watch manufacturing and decoration, it has produced numerous historical masterpieces. It features a movement composed of three faces to fit the curved case.