Eiken Chemical Co., Ltd. (Headquarters: Tokyo, President: Yuji Segawa) introduced new audio advertising campaigns in April 2026. A radio commercial featuring announcer Tomoe Shinbo and voice actor Kosuke Okano began broadcasting on April 9 on Nippon Broadcasting System, emphasizing the importance of colorectal cancer screening. Furthermore, podcast commercials focusing on global challenges in colorectal cancer and tuberculosis testing have been distributed since April 1. These initiatives aim to present medical testing as a vital choice for the future of individuals and their loved ones.

FACT BOX

  • Source: PR TIMES
  • Category: campaign