Webinar Event Overview
New lead acquisition costs are soaring, making it crucial to re-evaluate "assets already at hand." Past business card exchanges, companies lost in previous negotiations, lists of whitepaper downloads that haven't moved—these are not "finished business." Instead, they are dormant assets that can directly lead to business opportunities and sales this fiscal year with the right approach.
This webinar will unravel the structural reasons why dormant leads are left unattended. It will cover excavation strategies utilizing inside sales and external professional talent, "circular" nurturing design linking MA and IS, and mechanisms for automated business opportunity creation through email marketing, all explained with practical examples.
If you have a list but it's not moving, we will deliver actionable steps you can implement immediately from the new fiscal year.
Recommended for people who:
- Have accumulated house lists or lost/dormant customers but have deprioritized follow-up. - Want to maximize the number of business opportunities with limited resources to achieve new fiscal year sales targets. - Have implemented MA (marketing automation tools) or SFA (sales force automation tools) but are not seeing business opportunities due to ineffective scoring.
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Session Structure
【Part 1】13:00 ~ 13:30 Emooove Inc. Prescription for an era where emails and calls are ignored ~How to approach dormant leads through the "back door" on LinkedIn~
【Part 2】13:30 ~ 14:00 Zenshin Inc. Utilizing house lists! What are the excavation & nurturing strategies by IS?
【Part 3】14:00 ~ 14:30 Dino Inc. The real reason dormant leads remain "dormant" ~Three common pitfalls~
【Part 4】14:30 ~ 15:00 RECERO Inc. IS → Signal → MA → Deal Conversion. "Circular" BDR for dormant leads
【Part 5】15:00 ~ 15:30 Raks Inc. Turn dormant leads into sales! Mechanism for automated deal creation starting from the new fiscal year
【Part 6】15:30 ~ 16:00 Nile Inc. Turn past leads into sales ~Nurturing strategy that achieved 80 million yen in orders~ 【Part 7】16:00 ~ 16:30 Eigyo Hack Inc. 3 Existing Lead Deployment Techniques to Kickstart the New Fiscal Year
Speakers
### Ryoichi Fujisawa, President and CEO, Emooove Inc. During his time at Kobe University, he launched a job hunting media boasting 1 million PVs per month, supported recruitment for multiple listed companies, and assisted over 100 students, primarily from former imperial universities/Waseda/Keio/Sophia, with their job searches. After graduating, he joined Relic Inc., which supports new business development and innovation creation. He contributed to new business development from various angles such as planning, sales, and marketing, assisting with CPF-PMF support for SaaS products for startups and large corporations alike. He also promoted the establishment of an internal marketing organization. He then founded Emooove Inc.
### Masashi Kishimoto, President and CEO, Zenshin Inc. After graduating from Kobe University, he joined LabBase Inc., a SaaS business company, as the first sales representative. He was responsible for corporate sales and the establishment and management of the marketing department. He then joined Xpotential Inc. (formerly Tokihanatsu), a consulting firm specializing in sales enablement, where he was responsible for business development. He founded Zenshin Inc. in February 2025.
### Daiki Ota, President and CEO, Dino Inc. At a marketing SaaS company providing MA and CDP, he gained consistent experience from IS, FS, and CS operations to SFA construction, specializing in data design for BtoB sales processes. He then served as sales manager for a corporate generative AI product. Currently, he supports startups in establishing sales organizations utilizing AI x data. His areas of expertise are sales framework creation and operational improvement through AI.
### Yusuke Akiyama, Project Manager & Sales, Selmate Division, RECERO Inc. After management experience in overseas apparel brands and commercial complexes, he joined RECERO Inc. in 2024. In the Selmate Division, as a Field Sales and Project Manager, he is responsible for supporting clients' BDR (new client acquisition type inside sales) efforts.
### Masaki Horikawa, Assistant Manager, Partnership Promotion Section, Marketing Department, Raks Cloud Business Division, Raks Inc. He experienced sales on the front lines at a major human resources company. As a partner manager, he was involved in sales strategy and organization building for over 300 sales representatives. He then joined Raks Inc. and proposed email marketing with "RakuRaku Email Marketing (formerly Haihai Mail)" to over 600 clients. He is currently engaged in strengthening alliances with partner companies.
### Ryoya Kubo, Consulting Sales Unit Manager, Nile Inc. After gaining experience as a web consultant, he transitioned to sales. He contributed to sales by formulating and implementing strategies focused on SEO and content, improving acquisition and conversion rates. Leveraging his consulting experience with major corporations and in the highly competitive human resources industry for SEO keywords, he specializes in proposing solutions tailored to customer challenges.
### Yuji Sasada, President and CEO, Eigyo Hack Inc. He began his sales career at the age of 20. He joined a major human resources company as a new graduate and became top performer within six months. After transitioning to a mega-venture, he became an independent sales freelancer. In April 2018, he founded Eigyo Hack Inc. with the mission of "eliminating sales worries." He has supported sales for over 1,000 individuals and 300 companies. He won the 6th 'S1 Grand Prix,' Japan's largest sales competition.
About Eigyo Hack Inc.
Eigyo Hack Inc. is a company that helps "double sales" and "eliminate sales worries." Based on representative Sasada's experiences, we believe that we can create a selling organization by resolving the shortage of sales personnel, and we develop sales agency businesses, including sales management consulting. As a "sales consultant who knows the field better than anyone," we conduct actual sales surveys and analysis, constantly pursuing what sales means in the modern era.
Company Profile
Company Name: Eigyo Hack Inc. Address: Ichigo Sakurabashi Bldg 3F, 4-8-2 Hatchobori, Chuo-ku, Tokyo 104-0032 Representative: Yuji Sasada Established: April 13, 2018 Business Description: Sales consulting and agency support business Company HP: https://eigyou-hack.com/sales-agency
FACT BOX
- Source: PR TIMES
- Category: News