A Palm-Sized Serenity for Busy Days. 'Tea Reset' for 15 Minutes a Month to Become a New Infrastructure Healing Desks Worldwide.

Our company endorses April Dream, a project aiming to make April 1st a day for announcing dreams. This press release is a dream of "Eggplant."

■ Our Dream: A "15-Minute Tea Ceremony" to Calm Minds at Desks Worldwide

Our dream is to integrate the "tea ceremony," often perceived as exclusive, more freely and lightly into daily life through "Tenohira Chakai®" (Palm-Sized Tea Ceremony).

In our modern lives, constantly connected to smartphones and PCs, always "on" and on the go, we envision a future where the habit of resetting oneself spreads to desks and living rooms worldwide. This involves whisking matcha in the palm of your hand during a fleeting moment, savoring its aroma, sound, and the changing seasons with all five senses.

We aim to create a society where everyone can attain "serenity," transcending the boundaries of traditional culture.

■ Tenohira Chakai®: A 15-Minute Monthly Mindfulness Subscription from a Tea Master with 37 Years of Experience

Tenohira Chakai® is a small tea ceremony subscription that delivers seasonal tea ceremony videos and matcha every month.

It's a reset habit that gently calms your mind and body at home, taking just 15 minutes a month to whisk matcha and experience its aroma, sound, and the season with all five senses.

Even if you're new to the tea ceremony, it's perfectly fine. The videos carefully guide you through how to enjoy the tea ceremony and prepare matcha.

■ The Inspiration for the Dream: Losing "Myself" Amidst Busyness

I, Soyo Ueno, the founder, was once a company employee engrossed in marketing work. During a period of daily busyness, I lost my sense of the seasons and the joy of living "in the moment," feeling a sense of loneliness as time simply passed by.

What saved me then was the "tea ceremony," which I had been familiar with since childhood. The seasonal arrangements, the sound of pouring hot water, the vibrant green of matcha, and sweets reflecting the season. Even for a short time, by sharpening my five senses, I felt my scattered mind and body come together, giving me renewed energy for tomorrow.

"I want to deliver this comfort to others who are working hard and are just as busy." With this single-minded desire, 'Tenohira Chakai®' was born.

■ The Form of the Dream: Traditional Wisdom, in Your "Palm"

As a tea master with 37 years of experience, inherited from my mother and grandmother, and as an associate professor of Urasenke tea ceremony, I have cherished the depth of tradition. However, many people find the tea ceremony intimidating.

Therefore, we are disseminating traditional wisdom in a way that anyone can easily enjoy.

• The Challenge of "Tenohira Chakai®": Through monthly matcha and seasonal videos, we deliver an experience that transforms your home or office into "your own tea room." The "peace of mind" born from this single cup of tea connects to kindness that cherishes oneself and those around them. We will spread this warm cycle domestically and across borders to the entire world.

• Tradition as a Modern Force: Through events with many companies and local governments, we are spreading the tea ceremony as "self-care for modern living."

■ Future Vision: A World Where Tea Becomes an Everyday "Charm"

When our dream comes true, the time spent preparing tea will become a "charm-like" habit that supports busy days. A cup to calm the mind before important work. A cup to reward oneself at the end of the day.

The "peace of mind" born from a single cup of tea connects to kindness that cherishes oneself and those around them. We will spread this warm cycle from this "palm" to the entire world.

*"April Dream" is a project by PR TIMES where companies announce their dreams on April 1st. We are seriously committed to realizing this dream.

【About Eggplant】

Business activities: Presiding over the tea ceremony school "Suiteki-kai," operating the subscription service "Tenohira Chakai®," corporate tea ceremonies, etc.

Eggplant URL: https://souyo.amebaownd.com

Tenohira Chakai® HP: https://tenohira-chakai.stores.jp

Contact: eggplant.contact@gmail.com

*Please refrain from contacting us for anything other than inquiries regarding this matter (e.g., sales calls).