【Webinar on May 14th・Must-see for SEO Managers and Web Marketers】Will AI Search Reduce Traffic? New SEO Common Sense Required in the Zero-Click Era

Effectual Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Michiaki Tanaka), in collaboration with TechSuite Inc. and EXIDEA Inc., will hold a free online webinar titled "Will AI Search Reduce Traffic? New SEO Common Sense Required in the Zero-Click Era" for SEO managers and web marketers, starting at 12:00 PM on Thursday, May 14, 2026. Participation is free of charge.

Background of the event: The premise that "good articles will be chosen" is beginning to collapse.

With the widespread adoption of AI tools such as ChatGPT, Gemini, and Grock, users' information-seeking behavior is clearly shifting from "searching and clicking" to "asking AI and getting answers directly."

Companies that have achieved results with traditional SEO are now facing questions like these: - Should we continue with this SEO strategy? - What kind of content is referenced and cited by LLMs? - How should we design measures beyond owned media?

When LLMs generate answers, they refer to all kinds of external information, including social media, reviews, videos, and news, not just blog articles. No matter how many high-quality articles you produce, if how you are perceived externally is not managed, your evaluation by AI will not improve.

In this webinar, TechSuite, EXIDEA, and Effectual will each address this theme from their respective areas of expertise, systematically conveying the new common sense of SEO in the AI search era in 60 minutes.

Program

12:00-12:03 | Opening (TechSuite Inc.) 12:03-12:21 | The Quality of Inquiries Changes! New Common Sense for Lead Generation "Brand SEO Strategy" Akihiro Tarumi, Head of Marketing Department, EXIDEA Inc. 12:21-12:39 | AI Search Optimization: What should we measure first? Designing metrics and practical steps to distinguish between citations and mentions. Shintaro Kurata, COO, Bakuyasu AI Business Unit, TechSuite Inc. 12:39-12:57 | 【Reputation Management in the AI Search Era】Beyond the Extension of SEO - 360-degree AIO/LLMO Measures Including SNS, Videos, and Reviews Yosuke Watanabe, Executive Officer CSO, Effectual Inc. 12:57-13:00 | Closing (TechSuite Inc.)

Details of Each Session

【Session 1】The Quality of Inquiries Changes! New Common Sense for Lead Generation "Brand SEO Strategy" Traditional SEO, aimed at "higher rankings," is at a turning point. This session will systematically explain the "Brand SEO Strategy" for acquiring leads that directly lead to conversions, rather than merely expanding traffic. We will present next-generation know-how, along with the latest success stories, to optimize sales efficiency and achieve revenue growth by reducing unnecessary business negotiations and attracting customers who correctly understand your company's value.

【Session 2】AI Search Optimization: What should we measure first? Designing metrics and practical steps to distinguish between citations and mentions. As the first step in AI search adaptation, we will organize the metric design of "what to measure and how." By differentiating between citations and mentions, we will explain a practical framework for visualizing LLM exposure and finding actionable improvements.

【Session 3】 【Reputation Management in the AI Search Era】Beyond the Extension of SEO - 360-degree AIO/LLMO Measures Including SNS, Videos, and Reviews When AI generates answers, it refers to all kinds of external information, including SNS posts, review sites, news articles, and YouTube (including comments and replies), not just owned media articles. This session will explain why measures focused solely on owned media are reaching their limit, and how to design AIO/LLMO measures from a 360-degree perspective, including SNS, videos, and reviews.

Event Outline

Seminar Title: Will AI Search Reduce Traffic? New SEO Common Sense Required in the Zero-Click Era Date: Thursday, May 14, 2026, 12:00 PM - 1:00 PM Format: Online Participation Fee: Free (pre-registration required) Capacity: 500 people Application Deadline: Thursday, May 14, 2026, 11:59 AM Target Audience: Corporate SEO managers, web marketers, content managers Organizer: TechSuite Inc. Application URL: https://bakuyasu.techsuite.co.jp/seminar/webinar20260514/?referral=effectual&utm_source=effectual&utm_campaign=webinar0514

Participation Benefits

All webinar questionnaire respondents will receive a free PDF version of the book "Textbook of AI Search Optimization," priced at 1,540 yen (tax included)! All respondents to the questionnaire at this webinar will receive a free PDF version of "Textbook of AI Search Optimization."