The Future of Health Transformed by Exercise Habits
The president of Works Kikaku Co., Ltd. shares his dream of integrating exercise into daily life as a form of preventive medicine. By promoting regular strength training and advocating for insurance coverage for preventive health, he aims to extend healthy life expectancy and reduce the burden on the medical system.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 10:03 (377h 16m after Collected)
Our company supports 'April Dream,' an initiative that aims to make April 1st a day to share dreams. This press release represents the dream of 'Works Kikaku Co., Ltd.'
I am currently 62 years old, but I started a personal gym business at the age of 58, despite having absolutely no prior experience in management.
One of the reasons I was able to take such a bold challenge as I approached 60 is that my parents, who will both turn 92 this year, are in good health.
While many of my classmates struggle with the difficulties of providing nursing care, in my parents' case, they are actually the ones who help me out in my daily life more often than not.
Currently, Japan is reaching the peak of a super-aging society, and closing the gap between actual lifespan and healthy life expectancy has become an urgent task that brooks no delay.
Meanwhile, incorrect health myths continue to circulate in society, causing various negative effects.
For example, there is the problem of insufficient intake of necessary nutrients and lack of exercise due to an obsession with excessive dieting.
Among women, the risk of conditions like osteoporosis is rising from a young age, while for middle-aged men, metabolic syndrome and lifestyle-related disease risks due to muscle mass loss have become social issues.
These all have a significant negative impact on healthy life expectancy and, by extension, continue to put pressure on our medical and insurance systems.
To fundamentally solve these problems, we must first establish lifestyle habits where exercise is naturally incorporated into daily life.
My personal gym, 'eF-foria,' works day and night to provide appropriate strength training and accurate health information to help achieve this.
Strength training for about 30 minutes, three times a week, is also recommended by the Ministry of Health, Labour and Welfare.
Muscle mass decreases daily with age, but by maintaining and increasing muscle mass through training, one can expect to prevent many lifestyle-related diseases, such as by normalizing cholesterol levels, stabilizing blood sugar, and increasing capillary and bone density.
Furthermore, if you create a program tailored to an individual's characteristics and make it a habit, strength training is much easier to continue than most people think.
For instance, both of my parents suffered from cancer after the age of 70, but they began strength training in their mid-80s and overcame the disease. Now, even past 90, they are still able to go to the gym three times a week.
Instead of forcing oneself to practice restraint through strict dieting, we should make appropriate, science-based exercise a part of daily life.
To spread these activities across a wide range of demographics, institutional support is also necessary.
For example, we should recognize preventive medicine as eligible for insurance coverage.
By establishing a system that allows people to access training gyms at a lower cost using insurance, we can extend healthy life expectancy and curb medical and nursing care costs.
Ultimately, this will also lead to preventing the collapse of the insurance system.
My dream is for exercise habits to be recognized not merely as dieting, but as a form of preventive medicine, and for them to be incorporated into the healthcare system.
As a result, I envision a world where everyone can eat what they like, work in moderation, and spend a portion of their leisure time exercising, allowing them to lead a healthy, low-stress life forever. That is the dream I want to realize through running my gym.
I am currently 62 years old, but I started a personal gym business at the age of 58, despite having absolutely no prior experience in management.
One of the reasons I was able to take such a bold challenge as I approached 60 is that my parents, who will both turn 92 this year, are in good health.
While many of my classmates struggle with the difficulties of providing nursing care, in my parents' case, they are actually the ones who help me out in my daily life more often than not.
Currently, Japan is reaching the peak of a super-aging society, and closing the gap between actual lifespan and healthy life expectancy has become an urgent task that brooks no delay.
Meanwhile, incorrect health myths continue to circulate in society, causing various negative effects.
For example, there is the problem of insufficient intake of necessary nutrients and lack of exercise due to an obsession with excessive dieting.
Among women, the risk of conditions like osteoporosis is rising from a young age, while for middle-aged men, metabolic syndrome and lifestyle-related disease risks due to muscle mass loss have become social issues.
These all have a significant negative impact on healthy life expectancy and, by extension, continue to put pressure on our medical and insurance systems.
To fundamentally solve these problems, we must first establish lifestyle habits where exercise is naturally incorporated into daily life.
My personal gym, 'eF-foria,' works day and night to provide appropriate strength training and accurate health information to help achieve this.
Strength training for about 30 minutes, three times a week, is also recommended by the Ministry of Health, Labour and Welfare.
Muscle mass decreases daily with age, but by maintaining and increasing muscle mass through training, one can expect to prevent many lifestyle-related diseases, such as by normalizing cholesterol levels, stabilizing blood sugar, and increasing capillary and bone density.
Furthermore, if you create a program tailored to an individual's characteristics and make it a habit, strength training is much easier to continue than most people think.
For instance, both of my parents suffered from cancer after the age of 70, but they began strength training in their mid-80s and overcame the disease. Now, even past 90, they are still able to go to the gym three times a week.
Instead of forcing oneself to practice restraint through strict dieting, we should make appropriate, science-based exercise a part of daily life.
To spread these activities across a wide range of demographics, institutional support is also necessary.
For example, we should recognize preventive medicine as eligible for insurance coverage.
By establishing a system that allows people to access training gyms at a lower cost using insurance, we can extend healthy life expectancy and curb medical and nursing care costs.
Ultimately, this will also lead to preventing the collapse of the insurance system.
My dream is for exercise habits to be recognized not merely as dieting, but as a form of preventive medicine, and for them to be incorporated into the healthcare system.
As a result, I envision a world where everyone can eat what they like, work in moderation, and spend a portion of their leisure time exercising, allowing them to lead a healthy, low-stress life forever. That is the dream I want to realize through running my gym.