Launch of 'Executive DX Lab': A 1-Day Intensive Course to Update the Executive Mind Using Google AI

EDL Inc. has launched 'Executive DX Lab', a 1-day intensive workshop for SME executives. The program uses Google AI like Gemini to build a dedicated 'AI assistant' without expensive systems, driving top-down digital transformation.
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  • 📰 Published: April 23, 2026 at 19:00
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EDL Inc. (Headquarters: Tsukuba City, Ibaraki Prefecture; CEO: Tomako Hiratsuka), with 8 years of experience in cloud adoption support as a Google Cloud Partner and Google for Education PD Partner, has launched the "Executive DX Lab." This ultra-practical workshop is designed for executives and decision-makers in small to medium-sized enterprises (SMEs) to elevate Generative AI into a management right-hand.

This program is a 1-day intensive, fully reservation-based executive session aimed at helping business leaders acquire the latest technological insights themselves and seize the initiative in organizational transformation during these rapidly changing times.

■ Background of Development: The Reason Behind "Small DX Only with Google"

Having supported cloud implementation in numerous organizations from large corporations to SMEs, our conclusion is that "the biggest factor hindering DX across an entire organization is the lack of AI utilization by top management themselves, and their delegation of it entirely to the frontline."

As the "GIGA School Generation" enters the workforce, running a business based solely on "experience and intuition" derived from past successes makes it difficult even to be chosen by top talent. Furthermore, while there are many DX support services in the world that involve expensive system implementations, this course updates the "thought process" of the executives themselves as an extension of their daily routines, reconstructing the decision-making criteria needed to grow the organization by 10 times (10X).

■ An Organization Doesn't Change in a Day. 5 Evolutions to Take Home a "Strategic Prototype" to Move the Frontline Tomorrow

This program does not fuel excessive expectations such as "DX will be completely finished after 1 day of attendance." The ultimate goal is for the executives themselves to experience the true value of the latest technology and to confidently take home a "strategic prototype (draft)" and "company-specific prompts" to mobilize the organization alongside frontline employees starting tomorrow.

Based on the knowledge cultivated as a Google Cloud Partner, without making any expensive system investments, we pride ourselves on our unique approach of instilling "where to start" and "why it should be done" at a practical level through experiential workshops to gain new perspectives. We offer the following 5 evolutions (outcomes) that directly impact management decisions.

[Evolution of Perspective] From 10% Improvement to "10X Growth Thinking"
Acquire a zero-based thinking method to redefine your company's reason for being and business model, not just as an extension of the past.

[Evolution of Decision-Making] Building a "Personalized AI Assistant"
Integrate massive amounts of internal documents and past management decision data into Gemini / NotebookLM. Build an "AI assistant that completely understands the context of your company" right on the spot. Establish a system where the "sounding board" sessions executives used to do in isolation can be done with AI 24 hours a day, dramatically speeding up data-driven decision-making that doesn't rely on intuition.

[Evolution of Customer Value] Thorough User Focus
Use AI to deeply analyze customer insights, breaking away from an inside-out product approach to experience an AI utilization approach aimed at discovering essential value that can scale 10-fold.

[Evolution of Organizational Management] Destroying the "3 Walls" that Prevent Change
Learn management mechanisms to break down organizational walls—cognitive, psychological, and habitual—to create teams that learn and move autonomously.

[Evolution of Execution Power] Completing a "Practical Roadmap" with DX Certification in Mind
While directly facing the gritty pushback and reality of the frontline, create a solid strategic blueprint draft (prototype) that will move the organization from the next day and serve as a stepping stone for acquiring the Ministry of Economy, Trade and Industry's "DX Certification."

■ Overwhelming Return on Investment (ROI)

While this course is an "offensive" program aiming for a 10X leap, it also has an extremely clear Return on Investment (ROI) in terms of "defense (operational efficiency)." If digital transformation succeeds internally and the use of Google tools and AI takes root, an average reduction of 171 working hours per employee per year is expected. Calculating this at an hourly wage of 2,000 yen translates to an average annual cost reduction of about 340,000 yen per employee. This guaranteed reduction effect alone easily recoups the investment in this course, making it an extremely low-risk initiative for companies.

■ Bonus to Ensure Organizational Implementation: Includes a 50,000 Yen Equivalent Internal Adoption Support Program

To avoid the typical failure of top-down DX where "only the president gets excited and the frontline is left behind," we have attached a 4-week practical program that involves frontline leaders ("GG4: Go Gemini 4weeks!" equivalent to 55,000 yen). This transmits the president's enthusiasm to the entire organization, ensuring transformation at the practical level. By packaging a system where frontline employees can autonomously make AI utilization a habit after attendance, an investment of 165,000 yen achieves the update of the executive and the transformation of the organization.