Milk Chocolate Specialty Store "Murir" to Open Pop-up Shop at Isetan Shinjuku Starting Tuesday, March 31!
Murir, a specialty store for "adult milk chocolate," will host a limited-time pop-up event at the Isetan Shinjuku store from March 31 to April 14, 2026. Visitors can experience the brand's unique blend of Swiss Meadow Milk and Ecuadorean cacao across a selection of premium chocolate products.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 03:09
- 🔍 Collected: March 28, 2026 at 21:59 (18h 50m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 05:42 (415h 43m after Collected)
Murir, an original milk chocolate specialty store based on the concept of "adult milk chocolate," will open a pop-up shop at the Isetan Shinjuku store for a limited time from March 31 (Tue) to April 14 (Tue), 2026. Please take this opportunity to enjoy the depth and soothing deliciousness of our milk chocolate.
Event Overview
[Sales Period] March 31 (Tue) – April 14 (Tue), 2026
[Location] Isetan Shinjuku Main Building, B1 Floor, Grand Artisan
*Please check the Isetan Shinjuku website for the latest business hours.
About Murir
An original milk chocolate specialty store that focuses on the concept of "adult milk chocolate" and operates without a physical storefront. Our carefully crafted milk chocolate combines "Meadow Milk"—which possesses a gentle, delicate, and elegant flavor from cows raised freely on vast Swiss lands while eating only grass—with Ecuadorean Arriba cacao beans, known for their floral aroma. We focus on every element, including melt-in-the-mouth texture, smoothness, strength, richness, fragrance, freshness, delicacy, and the lingering finish, to deliver a comforting, relaxing time with every bite.
[Website] https://shop.murir.net/
[Instagram] https://www.instagram.com/murir.net_official/
[X] https://twitter.com/Murir_net
Product Lineup
Murir
■ Price: 15 pieces, ¥3,240 (Base price ¥3,000)
A signature original milk chocolate, "Murir," crafted with a meticulous selection of ingredients. It features the vibrant, floral aroma of Ecuadorean cacao and the elegant sweetness and fragrance of Meadow Milk, which is free of any unpleasant aftertaste. After countless trials to perfect the combination and ratios, the gentle melt-in-the-mouth quality of "Murir" offers a nostalgic and soothing experience. It is a discerning milk chocolate that expresses the "adult"—gentle yet firm and strong, combining both delicacy and depth.
Murir on Biscuit
■ Price:
4 pieces, ¥1,242 (Base price ¥1,150)
15 pieces, ¥4,158 (Base price ¥3,850)
A chocolate biscuit that combines a fragrant sablé with Murir's milk chocolate for an "ever-satisfying" treat. The sablé, baked with carefully selected ingredients like fermented butter and French cassonade, is lightly seasoned with Guérande salt to further accentuate the gentle, deep flavor of Murir's original milk chocolate.
Financier au Murir
■ Price:
3 pieces, ¥1,458 (Base price ¥1,350)
6 pieces, ¥3,024 (Base price ¥2,800)
A chocolate financier that encapsulates the deliciousness of Murir's milk chocolate. The financier batter, featuring a blend of nutty roasted hazelnut and milk chocolate, is baked with a piped ganache center and finished with a half-dipped coating of milk chocolate. Using Murir's milk chocolate in the batter, ganache, and coating, this financier allows you to fully indulge in Murir's flavors.
Fondant Chocolat au Murir
■ Price: 1 piece, ¥918 (Base price ¥850)
A moist chocolate cake generously filled with Murir's milk chocolate. The batter uses sugar made from Okinawan sugarcane, enhancing the richness and depth to further bring out the deliciousness of the milk chocolate. When heated, the milk chocolate melts into a smooth flow, spreading a blissful flavor throughout your mouth.
Gâteau Chocolat
■ Price: 1 loaf, ¥3,456 (Base price ¥3,200)
A rich yet moist and light-textured gâteau chocolat that utilizes the gentle taste and aroma of Murir's milk chocolate. It is topped with crumble for a change in texture. A slight touch of Guérande salt provides a subtle accent.
Event Overview
[Sales Period] March 31 (Tue) – April 14 (Tue), 2026
[Location] Isetan Shinjuku Main Building, B1 Floor, Grand Artisan
*Please check the Isetan Shinjuku website for the latest business hours.
About Murir
An original milk chocolate specialty store that focuses on the concept of "adult milk chocolate" and operates without a physical storefront. Our carefully crafted milk chocolate combines "Meadow Milk"—which possesses a gentle, delicate, and elegant flavor from cows raised freely on vast Swiss lands while eating only grass—with Ecuadorean Arriba cacao beans, known for their floral aroma. We focus on every element, including melt-in-the-mouth texture, smoothness, strength, richness, fragrance, freshness, delicacy, and the lingering finish, to deliver a comforting, relaxing time with every bite.
[Website] https://shop.murir.net/
[Instagram] https://www.instagram.com/murir.net_official/
[X] https://twitter.com/Murir_net
Product Lineup
Murir
■ Price: 15 pieces, ¥3,240 (Base price ¥3,000)
A signature original milk chocolate, "Murir," crafted with a meticulous selection of ingredients. It features the vibrant, floral aroma of Ecuadorean cacao and the elegant sweetness and fragrance of Meadow Milk, which is free of any unpleasant aftertaste. After countless trials to perfect the combination and ratios, the gentle melt-in-the-mouth quality of "Murir" offers a nostalgic and soothing experience. It is a discerning milk chocolate that expresses the "adult"—gentle yet firm and strong, combining both delicacy and depth.
Murir on Biscuit
■ Price:
4 pieces, ¥1,242 (Base price ¥1,150)
15 pieces, ¥4,158 (Base price ¥3,850)
A chocolate biscuit that combines a fragrant sablé with Murir's milk chocolate for an "ever-satisfying" treat. The sablé, baked with carefully selected ingredients like fermented butter and French cassonade, is lightly seasoned with Guérande salt to further accentuate the gentle, deep flavor of Murir's original milk chocolate.
Financier au Murir
■ Price:
3 pieces, ¥1,458 (Base price ¥1,350)
6 pieces, ¥3,024 (Base price ¥2,800)
A chocolate financier that encapsulates the deliciousness of Murir's milk chocolate. The financier batter, featuring a blend of nutty roasted hazelnut and milk chocolate, is baked with a piped ganache center and finished with a half-dipped coating of milk chocolate. Using Murir's milk chocolate in the batter, ganache, and coating, this financier allows you to fully indulge in Murir's flavors.
Fondant Chocolat au Murir
■ Price: 1 piece, ¥918 (Base price ¥850)
A moist chocolate cake generously filled with Murir's milk chocolate. The batter uses sugar made from Okinawan sugarcane, enhancing the richness and depth to further bring out the deliciousness of the milk chocolate. When heated, the milk chocolate melts into a smooth flow, spreading a blissful flavor throughout your mouth.
Gâteau Chocolat
■ Price: 1 loaf, ¥3,456 (Base price ¥3,200)
A rich yet moist and light-textured gâteau chocolat that utilizes the gentle taste and aroma of Murir's milk chocolate. It is topped with crumble for a change in texture. A slight touch of Guérande salt provides a subtle accent.