Greenwich Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hiroyuki Tanaka), which develops EC support tools, has newly launched "Rakuraku Koukoku," an automation tool for RPP (Rakuten Promotion Platform) ad operations on Rakuten Ichiba. To commemorate the launch of this service, we will be holding the largest-ever "Rakuraku Koukoku Release Commemorative Campaign" targeting newly introduced stores.

Background

In recent years, with the expansion of the EC market, competition on Rakuten Ichiba has intensified. RPP advertising is essential for sales growth, but many store owners have expressed serious concerns such as: "It takes a lot of time to adjust the CPC (cost per click) for each product because we handle so many items," "ROAS (return on ad spend) is deteriorating, but we don't know what to do next," and "We are overwhelmed with daily operational tasks and can't focus on strategic planning, which is our core business."

Especially in EC store operations, where limited personnel must handle a wide range of tasks, there are limits to manually performing vast data analysis and bid adjustments.

"Rakuraku Koukoku" solves these "negatives of ad operations" through 24-hour automated bid adjustments and detailed data analysis. By separating "adjustments" that the system can automate from "judgments" that people should make, we provide an environment where store owners can concentrate on "proactive store management." To allow more stores to experience its effectiveness and operational efficiency, we have prepared powerful introductory support benefits as part of the "Rakuraku Koukoku Release Commemorative Campaign."

Service Overview

・ Initial Fee: 30,000 yen (excluding tax)

・ Monthly Fee: 5% of RPP advertising costs (※Max 50,000 yen / excluding tax)

・ Contract Period: Monthly contract (no binding period)

・ Official Website: https://koukoku.greenwich.co.jp/

Rakuraku Koukoku Release Commemorative Campaign Overview

We will offer three major benefits, including a free initial fee, to stores that apply for and contract "Rakuraku Koukoku" by Wednesday, April 30, 2025.

Item

Details

Campaign Period

April 1 (Wed) 0:00 ~ April 30 (Thu) 23:59

Eligible Service

Rakuraku Koukoku

Campaign Content

Stores that apply for "Rakuraku Koukoku" during the above period will receive the following three major benefits:

〇Benefit ①: Initial Fee 0 Yen

The usual initial setup cost of 30,000 yen (excluding tax) will be waived.

〇Benefit ②: Trial Period Extended from 1 Month to 2 Months

You can thoroughly verify the actual ROAS improvement effects and operational reduction effects without the constraints of a monthly contract.

〇Benefit ③: "Rakuten Ichiba Ultimate Strategy Guide" Presented

A book condensing the know-how cultivated on-site, written by the representative of an EC service from a group company, will be presented.

Application Method

Please apply from the free monitor application page (https://koukoku.greenwich.co.jp/trial) by entering "リリース記念" (Release Commemoration) in the remarks column.

3 Reasons Why "Rakuraku Koukoku" Is Chosen

・ Reduced Workload through 24-Hour Automation

It automatically adjusts CPC for products and keywords and sets exclusions 24 hours a day, based on pre-set conditions such as ROAS and clicks. This eliminates the vast amount of manual work previously required.

・ Strategic Control (Judgment Criteria Set by the Store)

It is not merely a fully automated tool; the "judgment criteria" for automation, such as CPC bid range and upper limits, profit margins, and product grouping based on strategy, can be flexibly controlled by the store. This enables efficient operations that reflect the store's unique strategy.

・ Visualization of Effects through Multi-faceted Analysis Reports

In addition to performance reports and keyword-specific reports, it links with RMS data to visualize sales status, sales via advertising, and projected landing. This clarifies the next measures to be taken.

Over 10,000 Stores Introduced! Introduction to Review Promotion Tool "Rakuraku Coupon"

Greenwich Co., Ltd. also offers "Rakuraku Coupon," a Rakuten Ichiba-exclusive review promotion tool that supports the cultivation of repeat customers after purchase, in addition to ad operations.

"Rakuraku Coupon" is a tool that allows stores to effortlessly acquire reviews and repeat customers through "four automations": automatic delivery of follow-up emails, automatic linking of reviews and order information, automatic coupon issuance, and automatic delivery of review thank-you emails.

Certified as a 2025 "Rakuten RMS Service Square GOLD SERVICE," the cumulative number of introduced stores has exceeded 10,000. Please use it in conjunction to reliably nurture new customers acquired through advertising into loyal repeat customers.

➤Official Website:https://coupon.greenwich.co.jp/

About Greenwich Co., Ltd.

Greenwich Co., Ltd. develops the "Rakuraku Series" of tools, including "Rakuraku Coupon," "Rakuraku Koukoku," and "Rakuraku Zaiko," which streamline EC shop operations and maximize sales. As a certified partner of Rakuten Ichiba's "RMS Service Square," it strongly backs up store operations.

【Company Profile】

・ Company Name: Greenwich Co., Ltd.

・ Location: Prefas Jingumae 3F, 6-19-20 Jingumae, Shibuya-ku, Tokyo 150-0001

・ Representative: Hiroyuki Tanaka, Representative Director

・ Business Activities: EC/WEB Solutions (Consulting, Production, System Development, Operation)

・ URL: https://www.greenwich.co.jp/

Contact for this matter

・ Greenwich Co., Ltd.

・ Contact Person: Kazuki Tsukabe, Inside Sales

・ MAIL: inside-sales@greenwich.co.jp

・ TEL: 03-5510-7260

・ FAX: 03-5510-7296

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  • Source: PR TIMES
  • Category: News