Greenwich Launches 'Rakuraku Kokoku,' an Automation Tool for Rakuten RPP Ads to Maximize ROAS
Greenwich Co., Ltd. has released 'Rakuraku Kokoku,' an automated bidding and analysis tool for Rakuten Ichiba's RPP ads. The service aims to reduce operational load while maximizing advertising effectiveness through 24/7 AI optimization.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 14:03 (477h 16m after Collected)
Greenwich Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Hiroyuki Tanaka), a developer of e-commerce support tools, has newly launched 'Rakuraku Kokoku,' an automation tool for Rakuten Promotion Platform (RPP) advertising on Rakuten Ichiba. To commemorate the release, a major launch campaign is being offered to new participating stores.
### Background
In recent years, competition on Rakuten Ichiba has intensified alongside the expansion of the EC market. While RPP ads are essential for sales growth, many merchants face challenges: 'adjusting CPC for a large number of items is time-consuming,' 'ROAS is declining, and the next steps are unclear,' and 'daily operations prevent us from focusing on strategy.'
Especially for EC store operators who must handle diverse tasks with limited staff, manual data analysis and bid adjustment have reached their limits. 'Rakuraku Kokoku' solves these pains through 24-hour automatic bidding and detailed analysis. By separating 'adjustment' (handled by the system) from 'judgment' (handled by humans), it provides an environment where stores can focus on proactive management. To let more stores experience these benefits, a launch campaign with significant onboarding incentives is now available.
### Service Overview
- Initial Fee: 30,000 JPY (plus tax)
- Monthly Fee: 5% of RPP ad spend (Max cap: 50,000 JPY / plus tax)
- Contract Term: Single-month contract (no long-term commitment)
- Official Website: https://koukoku.greenwich.co.jp/
### Launch Campaign Details
Stores that apply and sign up for 'Rakuraku Kokoku' by Wednesday, April 30, 2025, will receive three major benefits, including a waiver of the initial fee.
### Background
In recent years, competition on Rakuten Ichiba has intensified alongside the expansion of the EC market. While RPP ads are essential for sales growth, many merchants face challenges: 'adjusting CPC for a large number of items is time-consuming,' 'ROAS is declining, and the next steps are unclear,' and 'daily operations prevent us from focusing on strategy.'
Especially for EC store operators who must handle diverse tasks with limited staff, manual data analysis and bid adjustment have reached their limits. 'Rakuraku Kokoku' solves these pains through 24-hour automatic bidding and detailed analysis. By separating 'adjustment' (handled by the system) from 'judgment' (handled by humans), it provides an environment where stores can focus on proactive management. To let more stores experience these benefits, a launch campaign with significant onboarding incentives is now available.
### Service Overview
- Initial Fee: 30,000 JPY (plus tax)
- Monthly Fee: 5% of RPP ad spend (Max cap: 50,000 JPY / plus tax)
- Contract Term: Single-month contract (no long-term commitment)
- Official Website: https://koukoku.greenwich.co.jp/
### Launch Campaign Details
Stores that apply and sign up for 'Rakuraku Kokoku' by Wednesday, April 30, 2025, will receive three major benefits, including a waiver of the initial fee.