LOVEBOAT Cap Collection in Collaboration with ''47 (Forty Seven)' Now Available from E-COMEGROUP!

E-COMEGROUP will launch a LOVEBOAT cap collection in May, collaborating with the US lifestyle brand '47. It revives the iconic Y2K Gyaru culture for modern street style.
新製品NQ 77/100出典:PR Times

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  • 📰 Published: April 15, 2026 at 18:00
  • 🔍 Collected: April 15, 2026 at 09:31
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E-COMEGROUP Co., Ltd. (hereinafter referred to as E-COMEGROUP, Tokyo Headquarters: Jingumae, Shibuya-ku / Fukuoka Headquarters: Fukuoka City, CEO: Yuji Mukae) will launch the LOVEBOAT cap collection in May as a collaboration project with the casual lifestyle brand "'47 (Forty Seven)" which started in Boston, USA.

"'47 (Forty Seven)" is a casual lifestyle brand that started in Boston, USA in 1947, and has partnerships with the four major professional sports leagues (MLB, NFL, NBA, NHL) and over 650 universities. The '47 CLEAN UP, adopted as the base model for this collaboration, is a classic model characterized by a soft front panel and a pre-curved visor. It features an adjustable design allowing for size alterations. It is given a washed finish to create a casual vibe that easily blends with a wide range of styles, boasting high popularity worldwide not only among sports fans but also as a fashion item. Symbolizing the 'Gyaru' culture of the 1990s to 2000s, "LOVEBOAT" is once again drawing attention with the resurgence of the Y2K trend. In this collection, the iconic logos and graphics of "LOVEBOAT" are incorporated into the classic cap silhouette unique to "'47", rolling out as a series that matches modern street style. Various designs, including the "LOVEBOAT" logo, as well as "LOVE GIRLS MARKET" and "LDS", are expressed through embroidery. With a simple yet prominent finish, it adds a subtle accent to your coordination. The color lineup centers around basic colors that are easy for daily use, such as beige, navy, black, and gray. It is an item that can be easily incorporated not only into casual styles but also Korean-style, Y2K, and street outfits, making it useful regardless of the season. Please check out the LOVEBOAT cap collection, perfectly suited for today's mood, which elevates the perfection of your styling just by wearing it.

['47 Forty Seven]
'47 (Forty Seven) is a casual lifestyle brand that started in Boston, USA in 1947. It began when Arthur and Henry D'Angelo, Italian immigrant twin brothers, founded Twin Enterprise, the predecessor of '47, and sold pennants and sports memorabilia around Fenway Park, home of the Boston Red Sox. They later expanded their business into manufacturing and selling headwear and apparel that fuse sports and fashion. Today, they have partnerships with the four major American professional sports leagues (MLB, NFL, NBA, NHL) and over 650 universities.

[LOVEBOAT ONLINESTORE]
https://loveboat.online/

[LOVEBOAT]
"LOVEBOAT" is a Japanese young women's fashion brand. It is a brand for independent and powerful women who create their own styles. Since opening its first store in 1994, it has been supported by youth as a representative brand of the "Shibuya Gyaru Culture" in the 2000s. Highly popular models and artists at the time loved wearing unique "LOVEBOAT" clothes such as "midriff-baring looks" and "miniskirts," leading to explosive hits due to media coverage. Furthermore, it has a high affinity with "Y2K fashion," which has been drawing attention in recent years, mainly among Gen Z, and is regaining the spotlight.

LOVEBOAT Official Instagram: https://www.instagram.com/loveboat_official/

[E-COMEGROUP]
E-COMEGROUP is a manufacturer that has direct license agreements with about 80 of the world's leading brands, such as Disney, UNIVERSAL, and MLB, providing one-stop services from planning to manufacturing and wholesale of apparel and fashion accessories. Because everything is done in-house, we are able to deliver high-quality products to our customers quickly. Since our founding, E-COMEGROUP's mission has been to create happiness through fashion. The joy of getting our products at unexpected prices. The joy of wearing them every day as your favorite fashion. The joy created by our fashion