New School Bag Series Featuring LOVEBOAT's Iconic Logo Now Available!
The Y2K fashion brand LOVEBOAT has launched a new series of school bags, blending its iconic 90s/00s Shibuya gal-culture aesthetic with modern functionality. The bags feature high-quality faux leather, the signature brand logo, and a leopard-print fur charm, catering to the current Gen Z trend.
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E-Come Group Co., Ltd. (Tokyo Headquarters: Jingumae, Shibuya-ku; Fukuoka Headquarters: Fukuoka City; Representative Director: Yuji Mukai) released a new series of school bags from the Y2K fashion brand "LOVEBOAT" in early March.
LOVEBOAT dominated the Shibuya gal culture from the 90s through the 00s. We have updated its iconic appeal—which is currently gaining renewed attention, especially among Gen Z—into a school bag designed to fit modern school styles.
The bags are made of faux leather with a matte texture for an elegant finish. The brand logo placed on the lower right of the front provides a simple yet overwhelming presence. Additionally, it comes with a leopard-print fur charm that symbolizes the brand, adding an accent that sways with every step to brighten your mood after school.
Available in two colors: the classic black and a sophisticated brown.
Beyond its cute appearance, the bag is designed with a large capacity to securely hold textbooks and notebooks, includes inner pockets for organizing small items, and features durable handles, combining functionality to support your daily commute.
Incorporate the coveted "Heisei-cute" aesthetic into your daily life. Be sure to check out the new school standard proposed by LOVEBOAT.
【Sales information】
■Retail Stores
・National retail stores
【Price】
■¥7,480 (tax included)
【LOVEBOAT ONLINE STORE】
https://loveboat.online/
【LOVEBOAT】
"LOVEBOAT" is a Japanese young women's fashion brand for independent, powerful women who create their own style. Since opening its first store in 1994, it was supported by young people as a brand representing the "Shibuya gal culture" of the 2000s. At the time, models and artists with immense popularity loved LOVEBOAT's unique clothing, such as "midriff-baring looks" and "miniskirts," and the brand became an explosive hit due to media coverage. It is also highly compatible with "Y2K fashion," which has been attracting attention in recent years, especially among Gen Z, leading to its resurgence.
LOVEBOAT Official Instagram: https://www.instagram.com/loveboat_official/
【E-Come Group】
E-Come Group is a manufacturer that holds direct licensing agreements with approximately 80 of the world's leading brands, including Disney, UNIVERSAL, and MLB, providing a one-stop service from planning and manufacturing to wholesale of apparel and fashion accessories. Because we handle everything in-house, we are able to deliver high-quality products to our customers quickly. Since our founding, E-Come Group has made it our mission to create happiness through fashion. The joy of obtaining our products at unexpected prices. The joy of wearing your favorite fashion every day. The joy created by our fashion will continue to expand infinitely. With pride and happiness in the knowledge that the services we create enrich our customers' lives, we will continue to deliver moving products and services to as many customers as possible.
E-Come Group Website: http://ecome.co.jp/
E-Come Group Official Instagram: https://www.instagram.com/ecomegroup_japan/
LOVEBOAT dominated the Shibuya gal culture from the 90s through the 00s. We have updated its iconic appeal—which is currently gaining renewed attention, especially among Gen Z—into a school bag designed to fit modern school styles.
The bags are made of faux leather with a matte texture for an elegant finish. The brand logo placed on the lower right of the front provides a simple yet overwhelming presence. Additionally, it comes with a leopard-print fur charm that symbolizes the brand, adding an accent that sways with every step to brighten your mood after school.
Available in two colors: the classic black and a sophisticated brown.
Beyond its cute appearance, the bag is designed with a large capacity to securely hold textbooks and notebooks, includes inner pockets for organizing small items, and features durable handles, combining functionality to support your daily commute.
Incorporate the coveted "Heisei-cute" aesthetic into your daily life. Be sure to check out the new school standard proposed by LOVEBOAT.
【Sales information】
■Retail Stores
・National retail stores
【Price】
■¥7,480 (tax included)
【LOVEBOAT ONLINE STORE】
https://loveboat.online/
【LOVEBOAT】
"LOVEBOAT" is a Japanese young women's fashion brand for independent, powerful women who create their own style. Since opening its first store in 1994, it was supported by young people as a brand representing the "Shibuya gal culture" of the 2000s. At the time, models and artists with immense popularity loved LOVEBOAT's unique clothing, such as "midriff-baring looks" and "miniskirts," and the brand became an explosive hit due to media coverage. It is also highly compatible with "Y2K fashion," which has been attracting attention in recent years, especially among Gen Z, leading to its resurgence.
LOVEBOAT Official Instagram: https://www.instagram.com/loveboat_official/
【E-Come Group】
E-Come Group is a manufacturer that holds direct licensing agreements with approximately 80 of the world's leading brands, including Disney, UNIVERSAL, and MLB, providing a one-stop service from planning and manufacturing to wholesale of apparel and fashion accessories. Because we handle everything in-house, we are able to deliver high-quality products to our customers quickly. Since our founding, E-Come Group has made it our mission to create happiness through fashion. The joy of obtaining our products at unexpected prices. The joy of wearing your favorite fashion every day. The joy created by our fashion will continue to expand infinitely. With pride and happiness in the knowledge that the services we create enrich our customers' lives, we will continue to deliver moving products and services to as many customers as possible.
E-Come Group Website: http://ecome.co.jp/
E-Come Group Official Instagram: https://www.instagram.com/ecomegroup_japan/