Electricity Shifts from 'Buying' to 'Owning'

EcoFlow Technology Japan Inc. (Headquarters: Chuo-ku, Tokyo, hereinafter EcoFlow Japan) announced its new growth strategy for the Japanese market at its annual event 'EcoFlow Summit 2026,' held on March 30th at Tokyo Midtown Hibiya (Chiyoda-ku).

Previously, EcoFlow Japan focused on products for two main scenarios: disaster preparedness and outdoor activities. Moving forward, in addition to these, the company will strengthen its proposals for home storage and power-saving solutions. In 2026, EcoFlow Japan will accelerate business growth in the Japanese market by enhancing products, services, and sales networks to realize an energy-independent society with a high degree of electricity self-sufficiency, where individuals and households can easily 'generate, store, and manage' electricity.

■ Growing Interest in 'Electricity Self-Sufficiency' in Japan

In recent years, against the backdrop of frequent natural disasters and fluctuating energy prices in Japan, interest in 'electricity self-sufficiency'—securing stable and cost-effective electricity independently—has been increasing. While EcoFlow Japan has previously offered portable power stations for disaster preparedness and outdoor use, it will now expand its business into the home energy solutions domain.

Building on the significant success of EcoFlow's smart home energy systems in the European and American markets in 2024 and 2025, EcoFlow Japan aims to establish its smart home energy business in Japan by 2027.

■ New Product Strategy: Launching 4th Generation DELTA and RIVER Series

EcoFlow Japan plans to launch new products quarterly in 2026. The first of these will be the 'DELTA 3 2000 Air,' the lightest portable power station in the 2000Wh class. Furthermore, in the latter half of the same year, the 4th generation models of the DELTA and RIVER series are scheduled to be introduced to the Japanese market. These products will evolve to become power sources that blend more seamlessly into daily life, achieving miniaturization, higher performance, and improved operability.

■ Service Strategy: Supporting the Entire Lifecycle with Free Collection and On-site Inspections

Within 2026, EcoFlow Japan will launch a free disposal and collection service for all portable power station products. This will reduce the burden on users regarding disposal after use. Additionally, the company plans to offer an on-site inspection service for some users of home products. A consistent support system will be established to reduce user burden from purchase through use to disposal.

Moreover, by expanding service bases to 34 locations nationwide and increasing service staff by 50% within 2026, user support will be strengthened. This is expected to result in approximately a 50% improvement in service efficiency.

■ Sales Channel Strategy: Significant Expansion of Retail Outlets

Currently, products are available in over 2,000 stores nationwide. The plan is to more than double the number of handling stores by 2027. The sales network will be strengthened on a national scale, creating an environment where more users can physically experience the products.

■ Upgrade of Store Experience

In 2026, EcoFlow Japan will further strengthen collaboration with regional sales partners and renew the display spaces in flagship stores across the country. This will create a comfortable and intuitive store environment where the appeal of the products can be experienced more directly. Furthermore, by strengthening logistics and support systems, delivery and response speeds nationwide are expected to improve by approximately 30%.

■ Comments

Paul Liu, Regional Head of EcoFlow Japan, stated: 'EcoFlow Japan's goal is not simply to provide electricity. It is to provide innovative energy...'