Dr. Oral's New Oral Care Challenges with Innovative Materials Born from Unused 'Eggshells': Transforming Toothbrushing into a 'Beauty Routine to Polish Your Smile'
Dr. Oral, an oral care brand by Eclore Co., Ltd., is utilizing 'Eggshell Apatite' upcycled from discarded eggshells to add value to daily oral care. They aim for a society where everyone can be confident in their smile by redefining toothbrushing as a beauty routine.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 14:20 (477h 33m after Collected)
Eclore Co., Ltd. (Headquarters: Yodogawa-ku, Osaka; CEO: Chisato Mitani) develops the oral care brand 'Dr. Oral,' which provides new value to daily oral care by utilizing innovative materials born from unused eggshell resources. By adding the concept of 'polishing your smile' to toothbrushing, they aim to support confident and positive communication, realizing a society where everyone can feel confident in their smile.
**'Your Best Smile Ever.'**
**The Challenge to 'Polish Your Smile' that Started with Eggshell Apatite**
The origin of Dr. Oral dates back to 2016. Focusing on the 'mouth area,' which influences the impression of a smile, they encountered 'Eggshell Apatite (*1)' while searching for materials to bring innovation to oral care. In Japan, approximately 260,000 tons of eggshells are discarded annually, and much of it causes CO2 emissions through incineration. On the other hand, eggshells are highly functional materials with high-tech, delicate structures—possessing fine air pores to protect the interior from the exterior. Since apatite is a component of teeth and bones, accounting for 97% of tooth enamel and 63% of dentin...
**'Your Best Smile Ever.'**
**The Challenge to 'Polish Your Smile' that Started with Eggshell Apatite**
The origin of Dr. Oral dates back to 2016. Focusing on the 'mouth area,' which influences the impression of a smile, they encountered 'Eggshell Apatite (*1)' while searching for materials to bring innovation to oral care. In Japan, approximately 260,000 tons of eggshells are discarded annually, and much of it causes CO2 emissions through incineration. On the other hand, eggshells are highly functional materials with high-tech, delicate structures—possessing fine air pores to protect the interior from the exterior. Since apatite is a component of teeth and bones, accounting for 97% of tooth enamel and 63% of dentin...