Joetsu-based "THE HERBALIST YASO Gin Soda" to Celebrate the "Coming-of-Age Ceremony"

Echigo Yakuso Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture; Representative Director: Kazushi Tsukada) will implement a gift project of "THE HERBALIST YASO Gin Soda" from Joetsu, with feelings of celebration for all eligible individuals, in conjunction with the "Reiwa 8th Joetsu City Coming-of-Age Ceremony" to be held on Saturday, April 4, 2026.

A precious day marking a milestone in life.
We will deliver a small cheer from our hometown Joetsu for that moment of reunion with old friends and taking a new step forward.

Gift Project Details

On the day of the ceremony, an exchange ticket for the product will be distributed as one of the commemorative gifts at the venue reception.
By presenting the exchange ticket or a LINE coupon obtainable from the QR code written on it, you can exchange it for one bottle of "THE HERBALIST YASO Gin Soda" at the designated exchange location. The ceremony and product exchange methods are as follows.

Joetsu City Coming-of-Age Ceremony Overview

Date: Saturday, April 4, 2026
Time: 1:30 PM - 2:30 PM
Venue: Joetsu Regional Plaza Joetsu Indoor Stadium (446-2 Shimomonzen, Joetsu City)
Eligible individuals: Those born between April 2, 2005, and April 1, 2006

Product Exchange

Exchange location: Niigata no Sake to Kome Maidoya
Exchange period: Saturday, April 4, 2026 - Sunday, April 12, 2026
Exchange method: During the above period, one bottle can be exchanged per "exchange ticket" or "LINE coupon."
You can use either method at your convenience, but only one bottle per person will be given.
*"Exchange tickets" and "LINE coupons" cannot be used together.

Address: 1-13-16 Kasugashinden, Joetsu City, Niigata Prefecture 942-0061
Business hours:

Mon-Sat 9:00-19:00

Sun-Holidays 10:00-16:00
Phone number: 025-543-6727

About Echigo Yakuso and "THE HERBALIST YASO Gin Soda"

Since its establishment in 1976, Echigo Yakuso has been based in Joetsu City, Niigata Prefecture, one of the leading mugwort producing areas in Japan, and has been manufacturing food products utilizing local mugwort under the theme of "health."
Our main products include enzyme drinks made from 80 types of raw materials, mainly wild herbs, as well as gin "THE HERBALIST YASO" and kimchi "Mai Kimchi."
The alcohol used in gin production utilizes by-products generated during the fermentation process of enzyme drinks. We considered how to commercialize alcohol, which is normally considered unnecessary, in a way that is characteristic of Echigo Yakuso, and began developing "gin" by combining "spirits" from by-product alcohol with wild herbs, with which we have been involved for many years.
"THE HERBALIST YASO Gin Soda" is a refreshing herbal flavor with botanicals and spices that utilize the aroma of wild herbs, with the sweet and sour citrus taste of grapefruit added.
It is sugar-free, low-calorie, and contains no artificial sweeteners, preservatives, or flavors. With an alcohol content of 5%, it can also be enjoyed as a drink with meals.

Echigo Yakuso will continue to walk with the community and support those who will lead the future of Joetsu.

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Stop! Underage drinking and drunk driving "Enjoy alcohol responsibly"

・Drinking by those under 20 is prohibited by law.

・Drinking by those under 20 is considered to have a high risk of adverse health effects.

・Drunk driving is an extremely malicious and dangerous crime. Never do it.

・Drinking during pregnancy or breastfeeding may harm the health of the fetus or infant.

・Do not transfer or sell received products to those under 20.

・When drinking, please observe appropriate amounts and enjoy in moderation.

About Echigo Yakuso Co., Ltd.

Echigo Yakuso Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture) is a company that develops products utilizing the power of natural wild herbs and fermentation, with the motto "Fermentation for health and beauty." We handle products that support daily health, such as enzyme drinks made from 80 types of raw materials and "Mai Kimchi." We also develop the alcoholic beverage brand "THE HERBALIST YASO," which utilizes alcohol by-products generated during the fermentation process and the aroma of wild herbs. We promote circular manufacturing that utilizes regional resources and actively engage in social contribution through products like "Yomogichan." Furthermore, we have been certified as a "Health Management Excellent Corporation 2025" and focus on creating a workplace that prioritizes the physical and mental health of our employees. We are disseminating a new "fermentation culture" that connects nature, local communities, and people.

Contact Information

Company Name: Echigo Yakuso Co., Ltd.

Representative Director: Kazushi Tsukada

Address: 73 Kozaruya, Joetsu City, Niigata Prefecture 942-0055

Business: Manufacturing and sales of health foods (enzyme products), manufacturing and sales of kimchi, manufacturing and sales of alcoholic beverages (spirits)

Echigo Yakuso Corporate Site: https://echigoyakuso.co.jp/

Yomogichan Official Site: https://echigoyakuso-yomogichan.jp/

Instagram: https://www.instagram.com/echigoyakuso/

Echigo Yakuso X: https://x.com/echigoyakuso

Yomogichan X: https://x.com/yomogi_cha_n