Blessing the "Gathering to Celebrate Twenty Years Old" with Joetsu-born "THE HERBALIST YASO Gin Soda"
Echigo Yakuso Co., Ltd. is holding a campaign to gift their locally crafted 'THE HERBALIST YASO Gin Soda' to attendees of the Joetsu City 'Gathering to Celebrate Twenty Years Old' in April 2026.
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- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:30
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Echigo Yakuso Co., Ltd. (Headquarters: Joetsu City, Niigata Prefecture; CEO: Kazushi Tsukada) will implement a giveaway project of Joetsu-born 'THE HERBALIST YASO Gin Soda' to express their blessings to the eligible attendees, corresponding with the 'Reiwa 8 Joetsu City Gathering to Celebrate Twenty Years Old' to be held on Saturday, April 4, 2026.
A precious day marking a milestone in life.
At the moment of reuniting with old friends and taking a new step forward, we will deliver a modest cheer from your hometown, Joetsu.
[Details of the Giveaway Project]
As one of the commemorative gifts distributed at the reception desk on the day of the ceremony, we will hand you a product exchange voucher.
By presenting the exchange voucher or the LINE coupon obtainable via the printed QR code, you can exchange it for one bottle of 'THE HERBALIST YASO Gin Soda' at the designated exchange location. Details regarding the ceremony and product exchange methods are as follows.
[Outline of the Joetsu City Gathering to Celebrate Twenty Years Old]
Date: Saturday, April 4, 2026 (Reiwa 8)
Time: 1:30 PM - 2:30 PM
Venue: Joetsu Region Plaza Joetsu Indoor Stadium (446-2 Shimomonzen, Joetsu City)
Target Audience: Those born between April 2, 2005 (Heisei 17), and April 1, 2006 (Heisei 18)
[Regarding Product Exchange]
Exchange Location: Niigata no Sake to Kome Maidoya
Exchange Period: Saturday, April 4, 2026 - Sunday, April 12, 2026
Exchange Method: During the above period, one bottle can be exchanged per 'Exchange Voucher' or 'LINE Coupon'.
You can use whichever method is more convenient for you, but it is limited to one bottle per person.
* The 'Exchange Voucher' and 'LINE Coupon' cannot be used together.
Address: 1-13-16 Kasugashinden, Joetsu City, Niigata Prefecture, 942-0061
Business Hours:
Mon-Sat 9:00 AM - 7:00 PM
Sun-Holidays 10:00 AM - 4:00 PM
Phone Number: 025-543-6727
[About Echigo Yakuso and 'THE HERBALIST YASO Gin Soda']
Since its founding in 1976, Echigo Yakuso has been manufacturing food products utilizing local 'yomogi' (wormwood) under the theme of 'health', based in Joetsu City, Niigata Prefecture, one of the leading wormwood production areas in the country.
Our main products include enzyme drinks made from 80 kinds of ingredients, centering on wild herbs, as well as manufacturing and selling gin 'THE HERBALIST YASO' and kimchi 'Mai Kimchi'.
The alcohol used to manufacture the gin utilizes byproducts generated during the fermentation process of the enzyme drinks. Wondering if the alcohol, originally considered unnecessary, could be commercialized in a way unique to Echigo Yakuso, we started developing 'Gin' by combining the 'spirits' from the byproduct alcohol with the wild herbs we have been involved with for many years.
A precious day marking a milestone in life.
At the moment of reuniting with old friends and taking a new step forward, we will deliver a modest cheer from your hometown, Joetsu.
[Details of the Giveaway Project]
As one of the commemorative gifts distributed at the reception desk on the day of the ceremony, we will hand you a product exchange voucher.
By presenting the exchange voucher or the LINE coupon obtainable via the printed QR code, you can exchange it for one bottle of 'THE HERBALIST YASO Gin Soda' at the designated exchange location. Details regarding the ceremony and product exchange methods are as follows.
[Outline of the Joetsu City Gathering to Celebrate Twenty Years Old]
Date: Saturday, April 4, 2026 (Reiwa 8)
Time: 1:30 PM - 2:30 PM
Venue: Joetsu Region Plaza Joetsu Indoor Stadium (446-2 Shimomonzen, Joetsu City)
Target Audience: Those born between April 2, 2005 (Heisei 17), and April 1, 2006 (Heisei 18)
[Regarding Product Exchange]
Exchange Location: Niigata no Sake to Kome Maidoya
Exchange Period: Saturday, April 4, 2026 - Sunday, April 12, 2026
Exchange Method: During the above period, one bottle can be exchanged per 'Exchange Voucher' or 'LINE Coupon'.
You can use whichever method is more convenient for you, but it is limited to one bottle per person.
* The 'Exchange Voucher' and 'LINE Coupon' cannot be used together.
Address: 1-13-16 Kasugashinden, Joetsu City, Niigata Prefecture, 942-0061
Business Hours:
Mon-Sat 9:00 AM - 7:00 PM
Sun-Holidays 10:00 AM - 4:00 PM
Phone Number: 025-543-6727
[About Echigo Yakuso and 'THE HERBALIST YASO Gin Soda']
Since its founding in 1976, Echigo Yakuso has been manufacturing food products utilizing local 'yomogi' (wormwood) under the theme of 'health', based in Joetsu City, Niigata Prefecture, one of the leading wormwood production areas in the country.
Our main products include enzyme drinks made from 80 kinds of ingredients, centering on wild herbs, as well as manufacturing and selling gin 'THE HERBALIST YASO' and kimchi 'Mai Kimchi'.
The alcohol used to manufacture the gin utilizes byproducts generated during the fermentation process of the enzyme drinks. Wondering if the alcohol, originally considered unnecessary, could be commercialized in a way unique to Echigo Yakuso, we started developing 'Gin' by combining the 'spirits' from the byproduct alcohol with the wild herbs we have been involved with for many years.