Spring has come to Niigata! 'Echigohime Fair' held again this year! Spring Echigohime Sweets & Bread Festival
Niigata Prefecture will host the 'Echigohime Fair' at Niigata Furusato Village to promote its local strawberry brand. The event features exclusive sweets and bread, interactive challenges, and a talk show by NGT48 members.
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- 📰 Published: April 3, 2026 at 20:10
- 🔍 Collected: April 3, 2026 at 11:30
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Niigata Prefecture is holding the "Echigohime Fair ~Spring Echigohime Sweets & Bread Festival~", an event to promote the charm of the in-season brand strawberry "Echigohime".
At this event, popular sweet shops, bakeries, and farmers' markets from all over the prefecture will gather, offering many limited-edition menus and products generously featuring Echigohime. It will be a two-day event where you can enjoy Echigohime gourmet treats "that can only be tasted here."
Furthermore, we will implement contents that allow visitors to experience the charm of Echigohime, such as the popular visitor-participation project "Echigohime Mount Challenge" and a special talk show by members of NGT48.
Echigohime Gaining Attention
Echigohime is a brand strawberry that Niigata Prefecture takes pride in. It is characterized by its soft, juicy flesh, strong sweetness, and rich aroma.
Because its delicate and soft flesh made it unsuitable for long-distance transportation, it has been a "phantom strawberry" that rarely leaves the prefecture. As tourists visiting Niigata Prefecture were moved by its softness and fresh sweetness, and began posting heavily about it on SNS, its existence gradually became known, turning it into a "strawberry known to those in the know," and it is currently gathering significant attention.
Last Year's Highly Popular "Echigohime Fair" to be Held at Niigata Furusato Village!
The "Echigohime Fair," which bustled with many visitors last year, will be held again this year at Niigata Furusato Village. Sweet shops, bakeries, and agricultural direct sales offices from across the prefecture will open stalls, bringing together a variety of products using Echigohime. The venue, colored entirely in an "Echigohime theme," was highly praised by many attendees.
This year, under the title "Spring Echigohime Sweets & Bread Festival," the contents have been further powered up! In addition to selling sweets and bread generously using Echigohime, we will also implement interactive contents such as the sale of freshly picked Echigohime and the popular visitor-participation project "Echigohime Mount Challenge."
Also, on both days, a "Echigohime × NGT48 Special Talk Show" featuring NGT48 members will be held to broadcast the appeal of Echigohime.
It is developed as an event where you can comprehensively experience the charm of Echigohime by "eating, enjoying, and learning"...
At this event, popular sweet shops, bakeries, and farmers' markets from all over the prefecture will gather, offering many limited-edition menus and products generously featuring Echigohime. It will be a two-day event where you can enjoy Echigohime gourmet treats "that can only be tasted here."
Furthermore, we will implement contents that allow visitors to experience the charm of Echigohime, such as the popular visitor-participation project "Echigohime Mount Challenge" and a special talk show by members of NGT48.
Echigohime Gaining Attention
Echigohime is a brand strawberry that Niigata Prefecture takes pride in. It is characterized by its soft, juicy flesh, strong sweetness, and rich aroma.
Because its delicate and soft flesh made it unsuitable for long-distance transportation, it has been a "phantom strawberry" that rarely leaves the prefecture. As tourists visiting Niigata Prefecture were moved by its softness and fresh sweetness, and began posting heavily about it on SNS, its existence gradually became known, turning it into a "strawberry known to those in the know," and it is currently gathering significant attention.
Last Year's Highly Popular "Echigohime Fair" to be Held at Niigata Furusato Village!
The "Echigohime Fair," which bustled with many visitors last year, will be held again this year at Niigata Furusato Village. Sweet shops, bakeries, and agricultural direct sales offices from across the prefecture will open stalls, bringing together a variety of products using Echigohime. The venue, colored entirely in an "Echigohime theme," was highly praised by many attendees.
This year, under the title "Spring Echigohime Sweets & Bread Festival," the contents have been further powered up! In addition to selling sweets and bread generously using Echigohime, we will also implement interactive contents such as the sale of freshly picked Echigohime and the popular visitor-participation project "Echigohime Mount Challenge."
Also, on both days, a "Echigohime × NGT48 Special Talk Show" featuring NGT48 members will be held to broadcast the appeal of Echigohime.
It is developed as an event where you can comprehensively experience the charm of Echigohime by "eating, enjoying, and learning"...