ECH Inc. (Meguro-ku, Tokyo; CEO: Takahiro Iseki), the operator of the total beauty brand 'KAMIKA,' will launch 'KAMIKA Dry Shampoo' on April 1, 2026. Based on the brand concept 'Beauty is something you achieve yourself,' this new product is designed to support women in their 40s to 60s, as well as women of all ages, in their daily hair and scalp concerns.
As the seasons of high heat extend year by year, more people are experiencing discomfort due to sweat and stickiness. Specifically, among KAMIKA's target demographic of women in their 40s to 60s, many suffer from hot flashes and perspiration caused by menopause regardless of the season. While dry shampoos are becoming common among younger generations, they have not yet fully penetrated this mature demographic.
KAMIKA Dry Shampoo was developed with the wish to 'help you spend more time in comfort,' regardless of age or environmental changes, as an easy-to-use item for refreshing on the go.
### Product Features
**■ Instant Refresh! -13°C (*1) Cooling Effect** Experience a chilly, refreshing sensation just by spraying. (*1: Confirmed maximum -13°C cooling in skin surface temperature tests.)
**■ Sebum Adsorption Powder for Stickiness Care** The sebum adsorption powder absorbs excess oil, leaving oily scalps and hair feeling smooth and fresh.
**■ Scalp-Nourishing Moisturizing Ingredients** Contains hydrolyzed keratin (cashmere goat) and plant-derived extracts to gently condition dry scalps.
**■ Popular Tea Floral Scent** Includes the 'Tea Floral' scent popular in the KAMIKA series, refreshing your mood while managing unwanted odors.
**■ Portable Compact Design** Sized to fit in a bag, making it easy to use anywhere.
### How to Use Shake the container well up and down before use. Hold it upright. 1. Hold about 15-20cm away from hair, divide hair into sections, and spray an appropriate amount toward the scalp and roots. 2. Massage with fingers to spread across the entire scalp. 3. Style hair using a brush or fingers.
### Product Overview Product Name: KAMIKA Dry Shampoo Volume: 75g Price: 1,390 JPY (Tax incl.) Product Page: https://www.aster-one.com/product/drsp/
**About KAMIKA** A total beauty brand launched in 2018. Centered on cream shampoos under the concept 'Tomorrow, even more beautiful.' Official Site: https://kamikacosmetics.jp/
**Company Profile** Name: ECH, Inc. Representative: Takahiro Iseki Address: 8F Sumitomo Fudosan Aobadai Tower, 3-6-28 Aobadai, Meguro-ku, Tokyo 153-0042 Established: February 6, 2006 Business: Planning, development, and EC site operation/sales of in-house products. URL: https://www.ec-h.co.jp
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- Source: PR TIMES
- Category: News