New KAMIKA Dry Shampoo Released: Instant Refreshment for On-the-Go Relief!

ECH Inc. (Meguro-ku, Tokyo; CEO: Takahiro Iseki), the operator of the total beauty brand 'KAMIKA,' will release its new product 'KAMIKA Dry Shampoo' on April 1, 2026. Based on the brand concept 'Beauty is something you realize yourself,' the product is designed to support women, particularly those in the 40s-60s age group, with their specific concerns.

In recent years, the seasons characterized by uncomfortable heat have become longer, leading to more frequent instances of discomfort caused by sweat and stickiness. Specifically, many women in KAMIKA's target demographic of 40s to 60s suffer from hot flashes and perspiration due to menopause, regardless of the season. Meanwhile, while dry shampoo is becoming common among younger generations, it has not yet fully permeated this older demographic.

KAMIKA Dry Shampoo was developed with the wish that 'pleasant times can last even a little longer,' regardless of changes in age or environment. It is an item that allows for easy refreshment while away from home.

### Product Features

Instant Refreshment! -13°C (*1) Cooling Effect Experience a cool, refreshing sensation just by spraying. (*1: A maximum cooling effect of -13°C was confirmed in skin surface temperature tests.)

Sebum-Absorbing Powder for Stickiness Care The sebum-absorbing powder absorbs excess oil, leaving sticky scalps and hair feeling smooth and fresh.

Formulated with Scalp-Caring Moisturizing Ingredients Contains hydrolyzed keratin (from Cashmere goats) and plant-derived extracts to gently condition scalps prone to dryness.