One in Four People Chose This 'Fated Wood' for Their Natural Wood Business Card Holder — An Analysis of Over 2,000 Sales in 2 Years

An analysis of over 2,000 sales by the natural wood business card holder brand 'KIMAGURE' found that Walnut was the most popular wood type, accounting for 24.7% of sales. While Tokyo had the highest absolute sales, prefectures like Fukui showed the highest purchase rate per capita, revealing a strong base of 'hidden fans' in regional areas.
Press ReleaseNQ 92/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 21, 2026 at 02:53
  • 🔍 Collected: May 20, 2026 at 18:31
  • 🤖 AI Analyzed: May 22, 2026 at 11:56 (41h 24m after Collected)
The natural wood business card holder brand 'KIMAGURE' analyzed over 2,000 sales from its Rakuten and Shopify stores between June 2024 and May 2026. The results showed that Walnut was the overwhelmingly most popular wood, with a 24.7% market share. While Tokyo led in absolute sales, Fukui, Wakayama, and Tottori prefectures ranked in the top three for purchases per 100,000 people, indicating the presence of 'hidden fans' in regional areas. The 'Birth Month Wood' series also proved popular, with the designated wood ranking in the top 3 for 8 out of 12 months, confirming its appeal as a gift item.

FAQ

What was the most popular type of wood for the business card holders?

Walnut was the most popular wood, accounting for 24.7% of all sales, making it the overwhelming number one choice.

Which prefectures had the highest purchase rate relative to their population?

Fukui Prefecture had the highest purchase rate per 100,000 people (2.22 times the national average), followed by Wakayama and Tottori prefectures.

How did the 'Birth Month Wood' series perform in sales?

The 'Birth Month Wood' series was very successful. In 8 out of the 12 months analyzed, the designated birth month wood ranked in the top 3 for monthly sales, indicating it's a popular gift choice.

What are the top three most popular wood types?

The top three most popular wood types are 1) Walnut (24.7% share), 2) Teak (13.0% share), and 3) Hinoki (11.9% share).

Why is Walnut wood so popular for these card holders?

Walnut is popular due to its status as one of the 'three great precious woods,' its beautiful aging process that deepens its color over time, and its universal appeal to both men and women, making it a versatile gift.

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