A new tote born from farmers' voices: Safely carrying peaches that once 'felt like tearing hands apart'
Ebisu Ltd. from Okayama Prefecture will release a new EBIST Tote bag on April 5, 2026, specifically designed to safely carry fruit gift boxes horizontally, solving a major pain point for peach and grape farmers.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 14:00
- 🔍 Collected: April 3, 2026 at 05:30
- 🤖 AI Analyzed: April 21, 2026 at 04:45 (431h 15m after Collected)
Ebisu Ltd. (Okayama Prefecture) will release a new size of tote bag as part of its 'EBIST Tote' series, utilizing industrial material sewing technology, designed to safely carry gift boxes of peaches, grapes, and other fruits, starting Tuesday, April 5, 2026.
This product was developed in response to a request from a peach farmer in Akaiwa City, Okayama Prefecture, who wanted a bag to safely transport gift boxes.
[Issue Raised]
Gift fruits are "hard to carry"
Okayama Prefecture is known as a major production area for peaches and grapes. However, carrying gift fruits has always been a major challenge.
- Paper bags lack strength.
- Standard bags lack sufficient gusset width, forcing the boxes to be placed vertically.
- Placing them vertically puts stress on the fruit, causing damage.
Particularly, peaches and grapes are extremely delicate, so "not being able to keep the box horizontal" has been a cause of quality deterioration.
Furthermore, gift peaches are typically packed in what is called a "1.5kg box," but in reality, they often hold about 1.8kg. Stacking two boxes makes it just under 4kg.
Carrying this weight in wide boxes is much more burdensome than one might imagine, causing significant stress during long-distance travel or business meetings.
[Farmer's Comment]
"Peaches are very delicate fruits, so I was especially careful when carrying them. When transporting peaches for business meetings or as souvenirs, the boxes were very hard to handle. I had to carry them by hugging them with both hands, or carry them feeling like my hands were being torn apart. I tried various bags, but I couldn't find anything that felt right in terms of size and stability, which was a worry for many years."
[Development Background]
A "dedicated size" born from farmers' voices
The voice received from a peach farmer in Akaiwa City: "I want a bag that can carry gift boxes while keeping them horizontal."
The new size EBIST tote was developed to solve that problem.
[Product Features]
Designed to carry "2 gift boxes while keeping them horizontal"
This product is designed with a height of 30cm × width of 36cm × depth of 26cm.
It can store two gift boxes of peaches or grapes stacked horizontally.
It allows for safe transportation without putting a burden on the fruit.
Also assumed for travel by airplane or Shinkansen.
It assumes scenes where people travel while carrying peaches, such as business meetings for farmers or souvenirs for buyers.
It is designed to a size that can be carried on board most airplanes.
*Since restrictions vary depending on the aircraft (small planes, propeller planes, etc.), prior confirmation is recommended.
This product was developed in response to a request from a peach farmer in Akaiwa City, Okayama Prefecture, who wanted a bag to safely transport gift boxes.
[Issue Raised]
Gift fruits are "hard to carry"
Okayama Prefecture is known as a major production area for peaches and grapes. However, carrying gift fruits has always been a major challenge.
- Paper bags lack strength.
- Standard bags lack sufficient gusset width, forcing the boxes to be placed vertically.
- Placing them vertically puts stress on the fruit, causing damage.
Particularly, peaches and grapes are extremely delicate, so "not being able to keep the box horizontal" has been a cause of quality deterioration.
Furthermore, gift peaches are typically packed in what is called a "1.5kg box," but in reality, they often hold about 1.8kg. Stacking two boxes makes it just under 4kg.
Carrying this weight in wide boxes is much more burdensome than one might imagine, causing significant stress during long-distance travel or business meetings.
[Farmer's Comment]
"Peaches are very delicate fruits, so I was especially careful when carrying them. When transporting peaches for business meetings or as souvenirs, the boxes were very hard to handle. I had to carry them by hugging them with both hands, or carry them feeling like my hands were being torn apart. I tried various bags, but I couldn't find anything that felt right in terms of size and stability, which was a worry for many years."
[Development Background]
A "dedicated size" born from farmers' voices
The voice received from a peach farmer in Akaiwa City: "I want a bag that can carry gift boxes while keeping them horizontal."
The new size EBIST tote was developed to solve that problem.
[Product Features]
Designed to carry "2 gift boxes while keeping them horizontal"
This product is designed with a height of 30cm × width of 36cm × depth of 26cm.
It can store two gift boxes of peaches or grapes stacked horizontally.
It allows for safe transportation without putting a burden on the fruit.
Also assumed for travel by airplane or Shinkansen.
It assumes scenes where people travel while carrying peaches, such as business meetings for farmers or souvenirs for buyers.
It is designed to a size that can be carried on board most airplanes.
*Since restrictions vary depending on the aircraft (small planes, propeller planes, etc.), prior confirmation is recommended.