"Reiwa no Tora Business School" Relaunches, Led by Second-Generation Host Naohiro Hayashi, Offering a Practical Program to Learn from "Tora" Monthly

Ebi Ramen to Chocolate Mont Blanc Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Ryuta Sugawara), which handles PR and event support for prominent YouTube channels and business owners, will jointly relaunch with MONOLITH Japan Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Eiko Iwai) the practical entrepreneur workshop "Reiwa no Tora Business School," born from the popular YouTube business program "Reiwa no Tora" (*1), which ran from November 2024 to November 2025. The relaunch is scheduled to begin on June 27, 2026.

The renewed "Reiwa no Tora Business School" will be led by Naohiro Hayashi, the second-generation host of "Reiwa no Tora," with current "Tora" (tigers/investors) appearing on the show serving as monthly instructors. In addition to monthly lectures, participants will gain practical knowledge and networks essential for business growth through business consultations, presentation coaching, and business matching.

(*1) "Reiwa no Tora" (https://www.youtube.com/@reiwanotora) is a popular YouTube business program where entrepreneurs present their business plans to current business owners ("Tora") aiming to secure investment and support.

■ Why is "Reiwa no Tora" Relaunching the Business School Now?

Recently, interest in entrepreneurship and side businesses has surged, leading to an abundance of business schools and online salons. However, many entrepreneurs and business owners face not "theoretical knowledge or case studies," but extremely gritty, practical challenges such as "how to scale a business, how to raise funds, and how to overcome crises in this era."

Through numerous applicant presentations, "Reiwa no Tora" has brutally highlighted the differences between successful and unsuccessful entrepreneurs. To meet the fervent demand expressed through the program – "I want to learn directly from the Tora about their management thinking and business building know-how," and "I need a sparring partner to expand my business" – the relaunch of this school has been decided.

Led by Naohiro Hayashi, a rare franchise builder who grew Juku to 400 schools nationwide and achieved 15 billion yen in annual sales, the program will offer an unprecedented, ultra-practical environment that directly leads to actual "fundraising," "joint ventures (JV)," and "media exposure," not just "learning."

■ Three Unique Values and Features of "Reiwa no Tora Business School"

The biggest features of this school are that the instructors are current "Tora" who are continuously achieving overwhelming results, and that actual businesses are born from the chemical reactions among participants.

1. Learn "Living Management" Directly from Top Runners (Tora) in Each Field Every Month

Monthly lectures, held on the third Saturday of each month, will feature "Tora" (current business owners appearing on "Reiwa no Tora") taking turns as speakers.

You can directly absorb "specialized management know-how currently being used in the field" from the Tora, who specialize in areas such as organizational building, grasping market trends, the behind-the-scenes of fundraising, and human resource recruitment.

The first lecture will feature Tetsuya Mogi, Representative Director of Binai International Co., Ltd. Past lecture videos will also be available for viewing online.

2. [For Students Only] "Applicant Auditions" to Appear on the Show and Thorough Sparring

For entrepreneurs aiming to appear on the main "Reiwa no Tora" program, we provide "sparring" coaching to refine business plans and presentations from a "Tora's" perspective.

Furthermore, we will hold exclusive "Applicant Auditions" for students. Those who pass the Tora's strict evaluation will have the opportunity to appear on the "Reiwa no Tora CHANNEL" and potentially secure investment from the Tora.

3. Real Business Matching "Business School Funding"

To immediately put learning into practice, we will hold business presentations among students.

Through matching sessions aimed at fostering mutual support and creating joint ventures, we directly promote business scaling.

Additionally, at post-lecture networking events, participants can build strong trust and networks with Tora and students from various industries, creating opportunities for long-term business management.

■ Providing a "Practical Entrepreneur Workshop" That Goes Beyond Just Learning

In addition to lectures, "Reiwa no Tora Business School" plans to offer the following content:

Please note that the content may be subject to change depending on the circumstances.

- Applicant Sparring

Guidance on business plans and presentations for entrepreneurs aiming to appear on "Reiwa no Tora."

- Applicant Auditions

Selection of candidates from among students to appear on "Reiwa no Tora."

- Business School Funding

Business presentations by students to create opportunities for meeting supporters and collaborators.

- Peeking into Tora's Business Operations Content

Interviews introducing the management decisions and success stories of the Tora.

- ALL Achiever Tracking Content

Tracking of applicants who received investment on the show, explaining the advice given by the Tora.

- Business Matching Sessions

Students present their businesses to create new business opportunities.

- Networking Receptions

Opportunities for Tora and students, as well as students themselves, to network.

- Various Benefits

Preferential treatment for Tora-related content and discounts on "Tora" mail-order products.

■ Recruitment Overview

Name: Reiwa no Tora Business School

Start Date: Saturday, June 27, 2026

Admission Fee: 110,000 yen (tax included)

Monthly Fee: 33,000 yen (tax included)

Target Audience: Business owners, sole proprietors, individuals preparing to start a business, those aiming to appear on "Reiwa no Tora," and those aiming for business expansion or network building.

Official Website: https://reitora-school.com/

■ Company Overview

Ebi Ramen to Chocolate Mont Blanc Inc. has developed its business aiming for high market share in niche markets, centered on "Customer First," "Management Strategy," and "Media Strategy." In an era of diversifying values and increasingly complex customer touchpoints, our role is to read and guide these trends. By looking at industry norms from a bird's-eye view and re-evaluating them according to the times, we create innovation. Moving forward, we will continue to create results that exceed expectations with the mission of "Opening the Future for Our Clients."

Trade Name: Ebi Ramen to Chocolate Mont Blanc Inc.

Location: Wako Re Shinjuku Daiichi Bldg. 1109, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative: Ryuta Sugawara, Representative Director

Date Established: November 2020

Business Activities: Planning, production, execution, operation, and management of events and seminars, ticket sales, advertising and publicity, public relations and PR agency services.

URL: https://ebichoco.com/