1 in 5 Companies Feel 'No PR Impact': Press Releases Lead in Usage, but Social Media Rivals in ROI

Key facts

  • 1 in 5 Companies Feel 'No PR Impact': Press Releases Lead in Usage, but Social Media Rivals in ROI
  • Ebi Ramen to Chocolate Mont Blanc ga Tabetai Co., Ltd. surveyed 396 executives on PR ROI. While press releases remain the most common tactic, social media is nearly equal in perceived effectiveness, with 20% of companies reporting no tangible results.
  • Source: PR Times
  • Date: May 27, 2026

Direct answer

Ebi Ramen to Chocolate Mont Blanc ga Tabetai Co., Ltd. surveyed 396 executives on PR ROI. While press releases remain the most common tactic, social media is nearly equal in perceived effectiveness, with 20% of companies reporting no tangible results.

Citation
1 in 5 Companies Feel 'No PR Impact': Press Releases Lead in Usage, but Social Media Rivals in ROI (May 27, 2026), PR Times
Source
PR Times
Date
May 27, 2026
Ebi Ramen to Chocolate Mont Blanc ga Tabetai Co., Ltd. surveyed 396 executives on PR ROI. While press releases remain the most common tactic, social media is nearly equal in perceived effectiveness, with 20% of companies reporting no tangible results.
businessNQ 54/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 27, 2026 at 10:10
  • 🔍 Collected: May 31, 2026 at 22:56 (108h 46m after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 05:24 (30h 27m after Collected)
In recent years, PR success has become difficult to measure solely through simple financial metrics like advertising equivalency. Ebi Ramen to Chocolate Mont Blanc ga Tabetai Co., Ltd. conducted a survey of 396 executives and board members familiar with PR activities regarding high/low ROI PR strategies. The results revealed that while 'press releases' are the most frequently used tactic, they are nearly tied with 'social media management' in terms of ROI, highlighting that 'implemented tactics do not equal effective results.' Furthermore, approximately one in five companies reported that they 'do not feel the impact' of their PR efforts. The survey suggests that while PR strategies are diversifying, structural issues such as the lack of KPI design and a mismatch between objectives and methods remain significant challenges.

FAQ

What can Taiwanese companies learn from this survey?

It highlights the importance of balancing social media and press releases while emphasizing the need for clear KPI alignment with business goals.

What are the key facts in this article?

Ebi Ramen to Chocolate Mont Blanc ga Tabetai Co., Ltd. surveyed 396 executives on PR ROI. While press releases remain the most common tactic, social media is nearly equal in perceived effectiveness, with 20% of companies reporting no tangible results.

What is the direct answer?

Ebi Ramen to Chocolate Mont Blanc ga Tabetai Co., Ltd. surveyed 396 executives on PR ROI. While press releases remain the most common tactic, social media is nearly equal in perceived effectiveness, with 20% of companies reporting no tangible results.

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