Supporting Store DX and CX Improvement for Overseas Local Subsidiaries! Home Center Giant Kohnan Shoji Co., Ltd. to Fully Implement "e-Shokuju Navi for DX"!
eBASE Inc. has introduced a multilingual version of "e-Shokuju Navi for DX" for Kohnan Shoji Co., Ltd.'s overseas local subsidiaries in Vietnam and Cambodia to support store DX and CX improvement. Test operations began in November 2025, with full implementation targeted for Summer 2026. The aim is to provide product information in English to local staff, improving customer service for Japanese products.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 20:00
- 🔍 Collected: May 14, 2026 at 11:33
- 🤖 AI Analyzed: May 14, 2026 at 13:07 (1h 33m after Collected)
eBASE Inc. (Headquarters: Kita-ku, Osaka, President: Takao Iwata / hereinafter, eBASE) has introduced a multilingual version of "e-Shokuju Navi for DX," a DX promotion tool for retailers and manufacturers based on the lifestyle app "e-Shokuju Navi," which covers all product categories, to the overseas local subsidiaries of home center giant Kohnan Shoji Co., Ltd. (Headquarters: Yodogawa-ku, Osaka, President: Naotaro Hikida / hereinafter, Kohnan Shoji). Test operations began in November 2025, and preparations are underway for full implementation aimed at Summer 2026, with the goal of improving DX (Digital Transformation) and CX (Customer Experience) in their stores.
Background of "e-Shokuju Navi for DX" Implementation
Kohnan Shoji operates overseas stores in two Southeast Asian countries, Vietnam and Cambodia. Since opening its first store in Vietnam in 2016 as a Japanese home center, it has rapidly expanded its store count, often as tenants in large commercial facilities.
In Vietnam, stores are operated under names such as "KOHNAN JAPAN," selling Japanese daily necessities, tools, DIY supplies, and pet products, aiming to create stores that propose Japanese lifestyles using Japanese products. In December 2025, the 17th store in Vietnam, "KOHNAN Vincom Ocean Park Store," was opened.
A challenge in these overseas expansions was that Japanese products displayed in stores often had product names and descriptions written in Japanese on their packages, making it difficult for locally hired store staff to correctly understand the product contents and functions. This led to insufficient product explanations for local residents and customers visiting the stores.
In recent years, as the promotion of store DX has garnered attention both domestically and internationally, eBASE, which provides the retail DX app "e-Shokuju Navi for DX," has now utilized the app's multilingual translation function. This allows local store staff to access product information in English via smartphones, creating an environment where they can respond quickly and accurately to customer product explanations and inquiries.
Overview of Search Service for Store Staff
By simply scanning the barcode (JAN code) on product packages, price tags, or shelf labels, detailed product information can be easily confirmed. This aims to improve CX through accurate product explanations to customers.
By proposing related products through easy information access, sales opportunities can also be expanded.
Providing product information translated into English to local staff who do not understand Japanese frees them from the stress caused by language differences, enabling them to provide proactive customer service.
*Illustrations are under consideration. Currently, diagrams from the manual are temporarily inserted.
Future Development Plans
Currently, preparations are underway to broadly expand this service, which is being test-operated for store staff in Vietnam. The goal is to sequentially pursue further CX improvement alongside store DX promotion.
* Service expansion to Cambodia stores, following Vietnam stores.
* Expansion from services for overseas store staff to services for customers visiting stores locally.
* Support for multilingual package design creation using the multilingual translation function of "e-Shokuju Navi for DX."
* Expansion as a service for consumers, including inbound overseas customers, in domestic Japanese stores.
* Consideration of OMO (Online Merges with Offline) development, guiding repeat purchases of products bought in physical stores to online shops via electronic receipts.
Overview of Kohnan Shoji Co., Ltd.
Company Name: Kohnan Shoji Co., Ltd.
Location: 2-2-17 Nishimiyahara, Yodogawa-ku, Osaka-shi, Osaka
Business Activities: Home center business, retail for construction professionals, and membership-based construction material wholesale business.
URL: https://www.hc-kohnan.com/
Overview of eBASE Inc.
eBASE Inc. is an expert company in the field of product information exchange databases, offering a wide range of database solution package software related to product information, such as eBASEjr, eBASEstandard, SmalleBASEserver, and eBASEserver. They are capable of providing solutions tailored to the business type and scale of producers, raw material manufacturers, processing manufacturers, wholesalers, and retailers.
Contact Information for this Matter
eBASE Inc.
TEL: 06-6486-3955 FAX: 06-6486-3956
E-mail: info@ebase.co.jp
URL: https://www.ebase.co.jp/
Background of "e-Shokuju Navi for DX" Implementation
Kohnan Shoji operates overseas stores in two Southeast Asian countries, Vietnam and Cambodia. Since opening its first store in Vietnam in 2016 as a Japanese home center, it has rapidly expanded its store count, often as tenants in large commercial facilities.
In Vietnam, stores are operated under names such as "KOHNAN JAPAN," selling Japanese daily necessities, tools, DIY supplies, and pet products, aiming to create stores that propose Japanese lifestyles using Japanese products. In December 2025, the 17th store in Vietnam, "KOHNAN Vincom Ocean Park Store," was opened.
A challenge in these overseas expansions was that Japanese products displayed in stores often had product names and descriptions written in Japanese on their packages, making it difficult for locally hired store staff to correctly understand the product contents and functions. This led to insufficient product explanations for local residents and customers visiting the stores.
In recent years, as the promotion of store DX has garnered attention both domestically and internationally, eBASE, which provides the retail DX app "e-Shokuju Navi for DX," has now utilized the app's multilingual translation function. This allows local store staff to access product information in English via smartphones, creating an environment where they can respond quickly and accurately to customer product explanations and inquiries.
Overview of Search Service for Store Staff
By simply scanning the barcode (JAN code) on product packages, price tags, or shelf labels, detailed product information can be easily confirmed. This aims to improve CX through accurate product explanations to customers.
By proposing related products through easy information access, sales opportunities can also be expanded.
Providing product information translated into English to local staff who do not understand Japanese frees them from the stress caused by language differences, enabling them to provide proactive customer service.
*Illustrations are under consideration. Currently, diagrams from the manual are temporarily inserted.
Future Development Plans
Currently, preparations are underway to broadly expand this service, which is being test-operated for store staff in Vietnam. The goal is to sequentially pursue further CX improvement alongside store DX promotion.
* Service expansion to Cambodia stores, following Vietnam stores.
* Expansion from services for overseas store staff to services for customers visiting stores locally.
* Support for multilingual package design creation using the multilingual translation function of "e-Shokuju Navi for DX."
* Expansion as a service for consumers, including inbound overseas customers, in domestic Japanese stores.
* Consideration of OMO (Online Merges with Offline) development, guiding repeat purchases of products bought in physical stores to online shops via electronic receipts.
Overview of Kohnan Shoji Co., Ltd.
Company Name: Kohnan Shoji Co., Ltd.
Location: 2-2-17 Nishimiyahara, Yodogawa-ku, Osaka-shi, Osaka
Business Activities: Home center business, retail for construction professionals, and membership-based construction material wholesale business.
URL: https://www.hc-kohnan.com/
Overview of eBASE Inc.
eBASE Inc. is an expert company in the field of product information exchange databases, offering a wide range of database solution package software related to product information, such as eBASEjr, eBASEstandard, SmalleBASEserver, and eBASEserver. They are capable of providing solutions tailored to the business type and scale of producers, raw material manufacturers, processing manufacturers, wholesalers, and retailers.
Contact Information for this Matter
eBASE Inc.
TEL: 06-6486-3955 FAX: 06-6486-3956
E-mail: info@ebase.co.jp
URL: https://www.ebase.co.jp/